Author: admin

Set boundariesHow to cultivate a successful mentoring relationship. I tell a story about when I did my counseling course like everyone was grown. We decided to set up a WhatsApp group. And the tutor said to us, it’s like, “What are the rules for this group?” And we’re like, “No, we’re all grown-ups. It’s going to be fine. Everyone knows how to behave.”  And at the end of each session, we have a group therapy. And then at the fifth group therapy session, she said, “Do you realize that you all spend at least 30 minutes talking about this WhatsApp group…

Finding the right influencer marketing agency can feel like navigating a maze blindfolded. Every agency claims they’ll deliver “authentic partnerships” and “viral campaigns,” but when you dig into their actual track record, the picture often gets murky fast. I’ve cut through the noise by evaluating agencies based on verified client results, influencer network quality, and proven ROI – not just follower counts and vanity metrics. What you’ll find here are agencies with real expertise in matching brands with creators who drive measurable business outcomes. Below you’ll discover my top 13 recommended influencer marketing agencies, each evaluated for their specialties, proven…

By: Chelsea Goodson The most powerful marketing doesn’t look like marketing — it feels like a recommendation from someone you trust. That’s why authentic creator content is dominating both organic feeds and paid campaigns. Here’s the catch, though: when brands take influencer content and turn it into ads, it’s easy to lose the very thing that made it work — its authenticity. Here’s how to make sure that doesn’t happen. Start with Authentic Content — Not Polished AdsIf the goal is connection, don’t over-engineer the ad.The most successful paid ads featuring influencer content often look and sound exactly like the…

Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why:1. ConvenienceA dedicated browser saves time and effort by allowing you to quickly emulate Googlebot without relying on multiple tools. Switching user agents in a standard browser extension can be inefficient, especially when auditing sites with inconsistent server responses or dynamic content.Additionally, some Googlebot-specific Chrome settings don’t persist across tabs or sessions, and specific settings (e.g., disabling JavaScript) can interfere with other tabs you’re working on. You can bypass these challenges and streamline your audit process with a separate browser.2. Improved accuracyBrowser extensions can…

This article was made possible by funding from WordPress.com. All Opinions and rankings are independent and not reviewed by WordPress.com. The practice of “vibe” coding has taken the web by storm. Open your favorite artificial intelligence (AI) app, jot down some ideas, and watch it generate code. You can have a functioning result within minutes. WordPress aficionados have jumped on the bandwagon. We use AI to generate new custom plugins and refactor existing ones. It’s hard to beat the efficiency these tools have added to our workflow. Once you have a plugin, it’s just a matter of adding this shiny…

So, once you realize there is some migration going on, here are some questions to ask.So first, a timeline. When is the launch date? That’s the most important thing. And how much time do you have to prepare for the site migration?You will need to ask the reason for migration. So is it for marketing? Is it for rebranding? Or sometimes, some clients might just want to do it for compliance reasons. They’re separating two countries’ entities, so the website has to separate as well. But that’s not quite SEO oriented, I would say.And after that, we will have stakeholders.…

The world of competitive show choir is a passionate, vibrant, and incredibly tight-knit community. It’s a world built on a foundation of artistry, hard work, and a shared love for performance. For a business that wants to serve this unique market, the key to success is to understand and to participate in that community in a way that is authentic and respectful. In today’s digital world, that community lives on social media. Your social media channels are the “digital backstage,” the place where directors, students, and parents are celebrating their wins, sharing ideas, and looking for inspiration. The key…

There may have been another unconfirmed Google search ranking update that occurred between October 15th and October 18th. The bulk of the volatility seemed to be around Thursday, the 16th.The last time I reported on Google ranking volatility was on October 7/8th and to be honest, there has been a lot less chatter since Google turned off the ability to see 100 results per page and the tools began to recalibrate. But that being said, SEOs can tell, outside of these tools, when there is a ranking adjustment and it seems there was a significant one around October 16th.Also, we…

A simple but powerful mental model for working with AI: treat it like an enthusiastic intern with no real-world experience. Paul Boag shares lessons learned from real client projects across user research, design, development, and content creation.I have made a lot of mistakes with AI over the past couple of years. I have wasted hours trying to get it to do things it simply cannot do. I have fed it terrible prompts and received terrible output. And I have definitely spent more time fighting with it than I care to admit.But I have also discovered that when you stop treating…

So in both of these cases, you can generate this very large number of URLs that are getting basically no traffic. So what might we actually do about this or decide whether we want to do something about this? 1. Identify URLs with almost no trafficSo the first step I would take is identify URLs which have near as dammit no traffic. And a rule of thumb I’ve often used in the past is are they getting on average less than one click a month or something like this? You can draw a very low bar. And on sites that are…