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Recent studies warn that as people lean heavily on AI assistants for quick answers, they risk cognitive offloading: outsourcing thinking processes to machines and eroding their own critical‑reasoning skills. This trend rings alarm bells for educators and content curators alike. How can we harness AI’s efficiency without sacrificing the very analytical muscles students and workplace learners need to navigate an information‑rich world? In this article, I’ll unpack the science behind cognitive offloading, then zero in on curation strategies that actively promote critical thinking to combat the decline AI use brings. The Growing Dangers of Cognitive Offloading from AI Use Cognitive…
Google has quietly updated its list of user-triggered fetchers with new documentation for Google NotebookLM. The importance of this seemingly minor change is that it’s clear that Google NotebookLM will not obey robots.txt. Google NotebookLM NotebookLM is an AI research and writing tool that enables users to add a web page URL, which will process the content and then enable them to ask a range of questions and generate summaries based on the content. Google’s tool can automatically create an interactive mind map that organizes topics from a website and extracts takeaways from it. User-Triggered Fetchers Ignore Robots.txt Google User-Triggered…
Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn’t rely on constant guessing and experimentation? In this article, you’ll discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion. How Can a Customer-Led Growth Strategy Drive Predictable Recurring Revenue? Most businesses today recognize themselves […] The post Driving Predictable Recurring Revenue With Customer-Led Growth appeared first on Social Media Examiner. Source link
Facebook Ads retargeting is one of the most powerful yet underutilized strategies in digital marketing today. It allows brands to show personalized ads to people who have already interacted with their content, website, or app. These users are considered “warm” leads—they’ve shown intent, and retargeting is your opportunity to bring them back and convert them. If you’re only targeting cold audiences, you’re leaving money on the table. In this post, you’ll learn everything you need to know about Facebook Ads retargeting in 2025: how it works, how to set it up, what types of retargeting campaigns to run, budget tips,…
Key takeaways Budgets for creator marketing surged 171% year-over-year, signaling the industry’s shift from experimentation to proven performance. Two-thirds of the increased investment came directly from paid and digital advertising budgets, redefining where brands allocate media dollars. Creator marketing has entered the “Era of Efficacy,” where ROI measurement, operational scale, and brand safety drive strategy. Follower count has lost relevance, replaced by brand fit and creator suitability as top selection factors. AI now supports efficiency, but creative relationships and trust remain firmly human-led across successful programs. CreatorIQ’s 2025 report shows marketers rechanneling ad dollars into influencer programs proven to deliver…
On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef, a familiar face to the PPC Live audience. Known for her expertise in e-commerce and performance marketing, Ayisha shares a bold story about a major Black Friday mistake — and how she managed to recover from it. The Black Friday F-Up Setting the Scene A few years ago, Ayisha was working agency-side during Black Friday week — the most crucial time for e-commerce advertisers. She managed a team of six or seven and asked them to remove ad scheduling from top campaigns to ensure ads ran throughout…
Analog film aesthetics hold a timeless appeal in digital photography, offering a distinctive look that can create a feeling of nostalgia and rustic artistry. The rich tones, subtle grain, and little imperfections of analog film create a depth often sought after by photographers. Achieving these effects can be challenging with modern digital tools alone, but Lightroom presets will help to simplify the process. They’re invaluable to photographers who are looking to replicate those classic film styles. These pre-configured Lightroom settings allow you to apply specific styles to your photos with just a couple of clicks, saving time and ensuring consistency…
Google is clarifying its Misrepresentation policy for Shopping ads and free listings. The update doesn’t change enforcement but adds more examples and guidance to help advertisers comply. Enforcement clarification: Google added examples related to non-delivery and inoperable return or refund processes. These are clarifications, not new rules. Support clarification: New guidance explains best practices for maintaining compliance and provides more detail on the appeals process. Why we care. Advertisers now have clearer expectations about what counts as misrepresentation. This can help prevent policy violations, reduce account suspensions, and improve customer trust. Bottom line. Advertisers should review the updated policy and…
You have written the news and are in the race to secure the acceptance of being featured on top media outlets, but the competition is very intense. Every business of your niche is working hard and sending hundreds of emails to the editors/ journalists with the hope of getting featured. Are you in the queue too? Research displays that despite several attempts and spending a lot of money, the number of rejections is still high. Affecting the businesses’ capabilities of earning premium media visibility and credibility in their industry. However, only the one that stands out, seeking more attention…
Forget follower counts, micro-influencers in Singapore are proving that authenticity and engagement matter more than numbers. These rising stars cultivate close connections with their audiences, creating highly relatable and interactive content that keeps viewers coming back for more. For brands, they represent a fresh and effective approach to influencer marketing, offering targeted reach and genuine engagement that larger accounts often struggle to achieve. From niche lifestyle trends to bold creative content, these micro-influencers are making waves online, and they’re ones you definitely won’t want to miss. 1. Chloe Chong (@chloehhh_x) – 31.8K Followers Chloe has built a devoted following with…