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Let’s start with the obvious: virality ain’t what it used to be. In the prehistoric days of the internet (a.k.a. 2012), “going viral” meant millions of eyeballs, happy customers, and maybe a book deal. Now it means your CEO is trending for blinking weird in a TikTok, and your PR intern is crying in the bathroom. Virality mutated. The question isn’t can you go viral — it’s can you do it without becoming the villain of someone’s thinkpiece? Viral = powerful. But viral also = volatile. If you want attention in 2025, you’ll need a smarter weapon than “just post…

Social media and the audiences that go with it are more diverse than ever before. What started out as a niche phenomenon for techno-geeks and college students is now a ubiquitous force in our society. Along with that shift, there has been a move towards the ever-increasing commercialization of the Internet. As most businesses know, a positive presence on social media is very important for growth. This is true both in terms of building relationships with existing customers and acquiring new ones. Unfortunately, as the social media space becomes more important it also becomes more competitive. More and more companies…

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark. This led us to create our first State Of AI In Marketing report, so that chief marketing officers and marketing decision-makers can have insights to make better informed decisions as they navigate the fast-moving developments in our industry. We asked eight key questions about generative AI in marketing to a selection of U.S.-based decision-makers and leaders. We got 155 responses from mostly senior marketers, directors, and…

Text animation is more than decoration. It controls pace, holds attention, and adds rhythm to the edit. A well-timed word hitting the screen can do more than a fancy transition. Whether you’re making YouTube content, detailed tutorials, product promos, reels, vlogs, or title sequences, good animated typography can make the difference between flat and finished. But building every animation from scratch takes time. These templates solve that. They drop straight into Premiere Pro. No After Effects, no plugins, no extra setup. Just clean controls, editable text, and motion that actually looks like it belongs. This collection of text animations covers…

By Sean Tinney June 12, 2025 Every time someone clicks away from your store, chances are high you’ll never see them again—unless you act in seconds. Event-based email automation flips the script, sending tailored messages the instant a subscriber takes action (or inaction), so you recover lost sales and keep engagement soaring. In today’s inbox-crowded world, timing isn’t just everything—it’s the only thing. By aligning your campaigns with real user behaviors—like browsing products, downloading resources, or leaving items in a cart—you’ll deliver the right message to the right person at precisely the moment they’re most receptive. No more generic blasts.…

Every spring, most Americans set their clocks forward an hour for Daylight Saving Time (DST), but this seemingly harmless tradition may be putting lives at risk. The Texas Law Dog recently conducted a comprehensive study examining the connection between the springtime DST shift and a spike in fatal motor vehicle accidents. Their findings suggest the time change is far more than a minor inconvenience—it’s a significant public safety hazard. Drawing on national data from the National Highway Traffic Safety Administration (NHTSA) and peer-reviewed scientific literature, the study highlights a disturbing trend: fatal crashes rise sharply in the days following…

Today, we are seeing a Golden Age for gym enthusiasts. Everywhere you look, people are prioritizing health, eating mindfully, and focusing on wellness habits. This growing wellness movement presents a major opportunity for gym owners to make big gains in a competitive market. To stand out, gyms must step up their marketing game, attracting new members while keeping loyal ones engaged. Why you should consider innovative gym marketing ideas The fitness space is getting louder—and more creative. If you want to cut through the noise and earn real attention, relying on outdated tactics won’t cut it. Today’s members expect more:…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Interaction to Next Paint is Google’s interactivity metric, included in its search engine algorithm. This post discusses its methodology, three key phases, and passing and failing thresholds, and then shows eight best practices that can help you optimize it on your website. Source link

In paid influencer advertising, 2 pressing questions surface: How can brands maintain stringent safety controls while leveraging authentic creator content at scale? What processes ensure comment moderation amplifies engagement rather than detracts from campaign performance? Recent patterns—from unauthorized 365‑day ad codes appearing overnight to AI‑driven moderation errors that inadvertently suppress genuine interactions—underscore the need for a unified approach. Marketers are partnering with third‑party safety platforms like Zefr and integrating GARM‑based frameworks to pre‑empt brand suitability risks, yet many still lack systematic workflows for whitelisting and real‑time comment management. This article examines the end‑to‑end mechanics of brand safety and comment moderation…