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In January Google announced a change to how AI Overviews worked where clicking the “Show more” button at the end of an AIO would directly take you into AI Mode. But that was only on mobile. Now it seems Google is testing that functionality, but on desktop. First, here is Robby Stein’s announcement about the change in January (for mobile). That was a big change for site owners and SEOs to digest, but again, now that may be coming to desktop.Brodie Clark noticed the test the other day (on desktop) and shared about it on X. As you can see…
The landscape of e-commerce is perpetually shifting, driven by evolving consumer expectations and technological advancements. In 2026, one technology stands paramount, reshaping how businesses interact with customers, manage operations, and drive growth: Artificial Intelligence (AI). If you’re running an e-commerce business and not actively exploring or implementing AI, you’re not just falling behind; you’re missing out on a fundamental shift that promises unprecedented efficiency and profitability. As someone who has written Digital Threads, a modern digital marketing playbook, and works as a Fractional CMO with businesses navigating these changes, I’ve watched AI transform from experimental tech to essential infrastructure. I also discuss these…
The influencer marketing agency landscape in 2026 is large, fragmented, and full of vendors who look similar until a campaign goes sideways. Enterprise brands running programs across multiple platforms with significant budgets at stake need a structured way to evaluate agency partners before committing, because the cost of getting this wrong compounds fast, and it rarely becomes obvious until the campaign is already live.HireInfluence has worked with Fortune 500 brands, including Microsoft, McDonald’s, Grammarly, and Target, since 2011, and the evaluation questions brands ask before hiring an influencer marketing agency have not changed much in fifteen years. The stakes have.…
Google’s March 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. The update took 12 days and 4 hours to complete, which is not unusual. It can often take about two weeks to complete. The dashboard says the rollout was complete as of April 8, 2026 at 9:12 AM ET.The March 2026 broad core update was a weird one. I’ve been documenting what I’ve been seeing via my “Core Update Notes” on X and it just didn’t seem as powerful as…
Designing for agentic AI requires attention to both the system’s behavior and the transparency of its actions. Between the black box and the data dump lies a more thoughtful approach. Victor Yocco explores how to map decision points and reveal the right moments to build trust through clarity, not noise.Designing for autonomous agents presents a unique frustration. We hand a complex task to an AI, it vanishes for 30 seconds (or 30 minutes), and then it returns with a result. We stare at the screen. Did it work? Did it hallucinate? Did it check the compliance database or skip that…
This experiment looked at three sets of prompts (100 each) — brand, “soft-brand”, and non-brand — all of them based on the topic “seo tools” and a handful of pre-selected brands. We intentionally kept the scope narrow, and within a domain we understood well. Of course, results may vary across different topic areas.Brand promptsThis is the most straightforward group. Brand prompts contained a brand name or branded product directly in the prompt. Some examples include:”Can I see historical Domain Authority data in the Moz dashboard?””How many domains does the Moz link index currently track?””Is Moz or Semrush better for a…
For years, marketers have treated “direct traffic” as a sign of strength. It meant brand awareness. Loyalty. Intent. If someone typed your URL directly into their browser, that was a win. But that assumption is quietly breaking down — and most teams haven’t realized it yet. What looks like direct traffic is increasingly something else entirely: a growing pool of influence that analytics platforms can’t properly trace. And as artificial intelligence becomes a primary layer in how buyers research, that blind spot is expanding fast. Welcome to the era of dark traffic. The Journey You Can’t See A modern…
Fashion moves fast. One moment a trend is everywhere, the next it’s gone. For brands, staying relevant is not just about having great designs. It is about knowing how to position, promote, and connect in a way that feels timely, authentic, and memorable. If you are building or scaling a fashion brand today, understanding the right marketing strategies can make the difference between being seen and being forgotten. Here is what actually works in modern fashion marketing and how you can apply it effectively. 1. Build a Strong Brand Identity First Before any campaign goes live, your brand needs a…
Here are the main reasons why forum submission sites are essential for SEO and business as a whole: 1. Build Credibility Forums are also one way to show people your prowess, as you’ll be able to solve real people’s problems. When you post on forum submission sites, your reputation as an expert will be set in stone the more forums you participate in. When your audience sees that you’re truly credible, they’ll be more likely to buy from you. Remember that 46 percent of consumers say they’re more willing to pay more to buy from brands they trust. 2. Gain…
Great sports photography captures more than just movement; it captures the emotion and intensity of the game. That’s where Lightroom presets come in. With Sports Lightroom presets, you can streamline the editing process by applying carefully balanced adjustments to color grading, contrast, and sharpening, to maintain a consistent style across an entire photo set. In this collection, you’ll find some of the best Lightroom presets for sports photography. These presets are designed to highlight the action in everything from football games and basketball courts to outdoor adventure sports. …