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By Sean Tinney April 3, 2026 Your email list is the one marketing asset you own outright. Social media followers disappear when algorithms change. Ad traffic stops when your budget runs out. But an email list you built the right way keeps working, regardless of what any platform decides to do next. According to AWeber’s Small Business Email Marketing Statistics Report, 79% of small businesses say email marketing is important to their business strategy. Yet most struggle to grow a list of people who actually open, click, and buy. The difference comes down to how you build it. This guide…
Written by: Erin Chun Big cultural events aren’t just TV moments anymore, they’re massive marketing moments with influencers front and center in making sure brands and audiences stay connected. Whether it’s the Grammys, the Olympics or the Super Bowl, influencers aren’t just attending, they’re shaping the narrative around these experiences in real time. For events like the Grammys, influencers bring unique energy and storytelling that traditional media can’t always capture. Instead of just watching red carpet photos in a news feed, audiences now see reels, TikToks and behind-the-scenes videos delivered instantly by creators who make the moment feel personal and…
I’ve spent the last 15 years testing literally hundreds of digital marketing tools. Some saved me countless hours. Others? Complete waste of money. Here’s what I’ve learned as someone who co-founded the first marketing technology conference for social media marketing called the Social Tools Summit, is a Fractional CMO, is also the author of six marketing books including Digital Threads (the modern digital marketing playbook), the host of the Your Digital Marketing Coach podcast, and someone who teaches digital marketing at universities including Rutgers Business School and UCLA Extension: The right tool won’t fix a broken strategy. But the wrong tool will absolutely slow you…
TL;DR Making affiliate posts feel organic isn’t about hiding the commercial relationship — it’s about leading with genuine value so the recommendation lands like advice from a friend, not a pitch from a salesperson. Creators who disclose transparently and integrate products into real stories consistently outperform those who post blatant “buy this” content.Here’s what you need to know: Why transparency actually increases conversion rates (not hurts them)The content formats that make affiliate recommendations feel naturalHow to disclose properly without making it awkwardWhat brands actually want from creator affiliate partnerships Does Affiliate Marketing Have to Feel Salesy? Affiliate posts feel salesy…
You’ve worked hard to build your product catalog. The last thing you want is AI tools like ChatGPT or Google Gemini describing your products inaccurately to potential customers. AI tools don’t browse your whole store the way a search engine does. They grab what they can find, quickly, and fill in the gaps. For a store with a large catalog, that means incomplete answers, outdated information, or worse, sending shoppers to a competitor. The new llms.txt feature, available in Yoast SEO for Shopify bridges that gap. What does it actually do? It creates a file that tells AI tools which parts of your store matter most: your top…
Design principles with references, examples, and methods for quick look-up. Brought to you by Design Patterns For AI Interfaces, friendly video courses on UX and design patterns by Vitaly.We often see design principles as rigid guidelines that dictate design decisions. But actually, they are an incredible tool to rally the team around a shared purpose and document the values and beliefs that an organization embodies.They align teams and inform decision-making. They also keep us afloat amidst all the hype, big assumptions, desire for faster delivery, and AI workslop. But how do we choose the right ones, and how do we…
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here.In the past year, interest in food media has grown from a simmer to a boil.The uptick began last March, when the food technology company Wonder, most recently valued at $7 billion, paid $90 million for the food media brand Tastemade. In October, People Inc. paid an undisclosed amount for the food publisher Feedfeed, the first acquisition from People Inc. since the $2.7 billion merger that created the company in 2021. And…
Today the traditional college search is undergoing a structural transformation. For decades, the process was linear and often labor-intensive: students navigated a fragmented landscape of university websites, scrolled through disparate program pages, and manually cross-referenced tuition costs with labor market outcomes. Now, that model is being replaced by a sophisticated, AI-driven ecosystem where students form life-changing decisions without ever clicking a “dot-edu” homepage. Arjun Arora, founder of the AI-native student success platform Advisor AI, views this not as a mere technological update, but as a fundamental shift in how educational institutions must engage with their future learners. From Search…
Posted on April 1, 2026 by We’re excited to introduce the new and improved Plus plan, designed to give you more value and better support as you grow your content curation and distribution efforts. What’s new? Our updated Plus plan now includes: Up to 100 newsletter recipients included: Reach and engage your audience more effectively right out of the box. An initial training session: Get started faster with expert guidance to help you make the most of the platform. Pricing update With these added features and enhanced support, the cost of the Plus plan has increased. This adjustment reflects the…
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for the last decade will not be as profitable. AIOs have eroded clicks. Answer engines have given people options. And to be fair, people are bored of the +2,000-word article answering “What time does X start?” Or recipes where the ingredient list is hidden below 1,500 words about why daddy didn’t like me. In response to this, publishers say it will be important to focus on more original investigations and less on…