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Welcome back! Highlights from today’s newsletter🤖 Google’s AI Mode will ‘fundamentally redefine’ digital ad industry🧠 How Meta’s AI superintelligence effort is different from others in the industry🛒 Do humans still buy? Or are machines already making the decisions? FYI, we’re in smart warming mode to ensure our emails land where they belong: your inbox. Help us optimize by adding our email to your contacts list! AI IN SEARCHAI Search Shifts Are Redrawing the Map for Digital Advertising Search is no longer Google’s game alone. Google’s AI Mode—powered by Gemini—now serves answers directly in conversational summaries, cutting clicks to websites by…

Meet sibling-index() and sibling-count(). Staggered cascade effect in one line of CSS without :nth-child() rules or JS workarounds. Works for 5 items or 5,000.You know that thing where you have a grid of cards, and you want them to fade in one after another? That staggered cascade effect. Looks great. Should be simple. And yet every time I’ve built it, the implementation has made me feel like I’m doing something fundamentally stupid.See the Pen [Dynamic Staggered Animations with CSS sibling-index() [forked]]( by Durgesh.See the Pen Dynamic Staggered Animations with CSS sibling-index() [forked] by Durgesh.Because the options were always the same.…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Let’s face it: content marketing is hard, and it ain’t getting any easier. Every business, from decades-old establishments to enthusiastic startups, is fighting for attention online. Original, engaging content is in demand more than ever, and every successful content marketer must find that sweet spot between understanding their audience and creating content that will attract and retain their attention while being educational and not too self-promotional. And now there’s a new wrinkle. AI-generated content has flooded the web, Google’s AI Overviews appear on roughly 60% of searches today, and the gap between teams who pick the right tools and teams…

You prompt ChatGPT with something, and suddenly your brand name shows up in the response. Sounds like a win, right? But before you share the screenshot with your team, there’s one important question to ask: Is your brand being cited or mentioned? As AI search and LLM-driven discovery continue to grow, understanding the difference between AI brand mentions and AI citations is becoming increasingly important for SEO and brand visibility. In this article, we’ll break down what AI brand mentions are, how they work, and how they differ from citations. Since we know you’re excited to celebrate your AI visibility…

A Halloween-themed presentation instantly stands out when the design matches the mood of the season. These Google Slides Halloween templates are built to help you create that experience with minimal effort. They combine spooky visuals, seasonal colors, and structured layouts to transform simple content into something fun and memorable. Below, you’ll discover a curated collection of the best Halloween Google Slides templates and themes. With everything pre-designed, you can focus on your message instead of spending time adjusting layouts or styling elements. These templates will help you create…

Asking for budget to attend a conference can sometimes feel awkward.You don’t want to sound like you’re pitching a fun work trip, and you want to show that MozCon is a strategic investment for the business. So, how do you do this?Over the years, we’ve helped hundreds of marketers get buy-in, and we know exactly what managers need to hear.In this guide, you’ll get a foolproof pitch kit to help you make your case confidently and move from “maybe” to “pack your bags!”A tip: Speak to the solutions and outcomes tied to business goalsWhen you pitch MozCon, remember that your manager…

Long-term community involvement is difficult to sustain because it depends on repetition rather than enthusiasm alone. Many people participate in volunteer efforts once or twice, but far fewer maintain the same commitment across multiple years while balancing work, family responsibilities, and changing schedules. Landon Tinker, a resident of College Station, has established that kind of consistency through seven consecutive years of volunteer construction work in Costa Rica with Youth With A Mission. Since 2017, Landon Tinker has participated in annual service trips focused on building homes for underserved families. The work involves physical construction labor, collaboration with volunteer teams,…

TL;DR An influencer marketing campaign is a structured partnership between a brand and one or more creators to reach a target audience, build trust, and drive measurable outcomes — from awareness to sales. Brands that run campaigns with clear goals, matched creator tiers, and proper tracking consistently outperform those that treat influencer marketing as a one-off content play.Here’s what you need to know: How to set goals and KPIs before you recruit a single creatorWhich influencer tiers drive which outcomes — and why size isn’t the pointHow to brief, manage, and track creators without micromanagingWhat measurement actually looks like at…

This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the shift toward AI search, the marketing industry is full of confident takes about the factors that impact AI visibility. But we’ve seen very little data to support commonly held assumptions. We wanted to see what correlations we could find between traditional search performance and AI mentions and citations. So we built a study to see if we could uncover evidence-based recommendations from the data. Key Study Findings1. The Study Methodology: Comparing Traditional Search vs. AI Search Performance2. Finding 1: Most…