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You were so close. You were just about to sign that BIG OL’ brand deal — the one that’ll finally fund that weeklong vacation to the Maldives — when you saw it: “Must use Manychat.” Not suggested. Not recommended. Required. Oh, weeping, and thrashing, and gnashing of teeth! A pox on both your houses! The Maldives will have to wait another year! First off: yeah yeah, we know. Nobody likes being forced into anything. But here you are. And, my friend, I have good news. You just stumbled into the best damn thing that’s happened to your creator-business in the…
Starting a blog in 2025 is one of the best ways to share your passion, build an audience, and even create a profitable online business. But where do you start in creating a successful blog? In this step-by-step guide, you’ll learn how to start a blog from scratch, set it up the right way, attract readers, and explore multiple ways to make money blogging. Whether you’re blogging as a hobby or aiming to build a business, these proven steps will set you up for success. By the end of this guide, you’ll know how to: Choose a blog niche that…
When it comes to marketing and advertising your business, there are two main approaches that you can take: brand building or performance marketing. Both of these strategies have their own advantages and disadvantages, so understanding how to best combine them is key for achieving maximum results. The difference between brand building and performance marketing Brand building is a long-term marketing strategy businesses use to create an emotional connection between their brand and their customers. As such, it mainly focuses on activities such as developing a strong brand identity, creating engaging content and leveraging influencers to spread awareness about the brand.…
We often spotlight wireframes, research, or tools like Figma, but none of that moves the needle if we can’t collaborate well. Great UX doesn’t happen in isolation. It takes conversations with engineers, alignment with product, sales, and other stakeholders, as well as the ability to listen, adapt, and co-create. That’s where design becomes a team sport, and when your ability to capture the outcomes multiplies the UX impact.When people talk about UX, it’s usually about the things they can see and interact with, like wireframes and prototypes, smart interactions, and design tools like Figma, Miro, or Maze. Some of the…
By Sean Tinney June 6, 2025 You’ve carefully crafted the perfect lead magnet, and watched as new subscribers roll in… but after that initial welcome email, things get strangely quiet. This is where so many promising leads drop off your radar. The answer? A well-planned email drip campaign — a proven way to build trust, nurture interest, and automate your marketing–without burning yourself out. If you’ve ever wondered what is a drip campaign, or struggled to decide how many emails in a drip campaign will actually get results (without annoying your subscribers), you’re not alone. In this article, you’ll discover…
If you’re trying to stand out on Instagram in 2025, you’re not alone. With over a billion users on the platform, it’s easy to feel lost in the crowd. But here’s the good news: you don’t need a million-dollar budget or celebrity connections to boost your Instagram followers today. All you need are a few smart, actionable strategies that actually work. Let’s dive into three proven tips you can start using right now. Optimize Your Profile for First Impressions Your Instagram profile is your digital storefront — it’s what people see first when they land on your page. And…
Twice a year, the world’s elite gather for the spectacle of Paris Haute Couture Fashion Week. During this week, fashion becomes art, and the world watches the glamor and glitz of the fashion show. You don’t want to miss this biannual event, even from behind your phone screen. We are offering exclusive insights by spotlighting the top influencers to follow for an insider view of the event. Influencer coverage of events such as these helps shape public perception, increases brand value and awareness, while boosting real-time engagement. Read on for your inside scoop on Paris Haute Couture Fashion Week. …
In traditional SEO, ‘real estate’ refers to the layout of a search engine results page. Results that appear near the top of the page are considered prime real estate since they’re what users will see first. The further you move down the page, the less favorable the real estate becomes. As an example, Google’s AI Overviews now occupy the very top of the search results, making them the most desirable real estate: Since AI Overviews now appear for more keywords since the Gemini 2.0 upgrade, developing an AI search strategy has become a necessity for virtually all businesses. Besides AI…
e.l.f. Beauty just announced its acquisition of Rhode, and the internet is buzzing. On the surface, the move looked like another celebrity-brand play, riding the star power of Hailey Bieber. But new data from Traackr reveals something far more compelling: Rhode didn’t just ride a celebrity wave—it built a creator-powered engine for long-term growth.Shifting the SpotlightCelebrity brands launch with built-in attention, but not all of them sustain it. What separates the short-lived hype from true success stories? According to Traackr’s analysis, the best-performing celebrity-founded brands actually reduce their reliance on the celebrity as they grow, and instead invest in cultivating diverse, engaged…
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build links. Hope traffic rolls in. That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the era of SEOs as real marketers is here.Search isn’t just limited to Google anymore. Rankings don’t guarantee clicks. Content doesn’t stand out just because it exists.As SEOs, if we want to keep winning, we need to ditch the cookie-cutter playbook and start marketing like we mean it. Why…