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A new Google Merchant Center update changes how e-commerce sites must handle out-of-stock products, with direct implications for product approvals and ad performance. What’s happening. Google now requires that out-of-stock products must still display a buy button, but it can no longer be active or hidden. Instead, the button must be visibly disabled and appear grayed out. In other words, users should be able to see the button, but not click it. This marks a clear shift from common practices where retailers either left the “Add to Cart” button clickable or removed it entirely. Both approaches are now non-compliant. How…

Main Takeaways Transparency on social media builds trust, which directly impacts engagement and conversions. Audiences are increasingly skilled at identifying inauthentic or undisclosed sponsored content. Clear disclosure of partnerships is not just ethical; the Federal Trade Commission (FTC) guidelines require disclosures. Brands that prioritize transparency see stronger long-term relationships with creators and audiences. Authentic storytelling outperforms overly polished or scripted campaigns. Transparency on social media reduces reputational risk for both brands and influencers.   In this saturated age of social media, users are much more likely to look for creators they can trust. That is, creators who offer transparency and…

As AI agents reshape how advertising platforms are used, Google is bringing focus toward the developers behind the systems and create content specifically for them. What’s happening. Google’s Advertising and Measurement Developer Relations team has launched Ads DevCast, a bi-weekly vodcast and podcast hosted by Cory Liseno. The show focuses on technical deep dives across Google Ads, Google Analytics, Display & Video 360 and related tools. Zoom out. This is a companion to Ads Decoded, hosted by Google Ads Liaison Ginny Marvin, which focuses on campaign strategy. Ads DevCast is explicitly built for developers and technical practitioners. Driving the news.…

How to choose between modals and pages, when to avoid modals, and how to determine the right level of interruption or navigation. Brought to you by Smart Interface Design Patterns, a friendly video course on UX and design patterns by Vitaly.You probably have been there before. How do we choose between showing a modal to users, and when do we navigate them to a separate, new page? And does it matter at all?Actually, it does. The decision influences users’ flow, their context, their ability to look up details, and with it error frequency and task completion. Both options can be…

News publishers will not be happy to learn that AI Overviews seem to be ranking for breaking news more and more. I noticed this several times recently and shared about it on X yesterday. When the AIO shows up, Top Stories are pushed down, which is a key way that news publishers drive traffic for those stories. Here is what I shared on X:Focus on news SEO? -> AI Overviews are now triggering for breaking news more often… When that happens, Top Stories drops below the AIO. Not good for news publishers covering those stories. See below. pic.twitter.com/m7vwsj5aBE— Glenn Gabe…

You’re probably drowning in content creation. I get it. Between blog posts, landing pages, product descriptions, and social updates, the demand for optimized content never stops. And if you’re a founder, corporate marketer, or content creator trying to rank in Google while also showing up in AI search results, the pressure just doubled. Here’s what I’ve learned after years as a fractional CMO working with dozens of companies on their digital strategy: the right AI SEO tools don’t replace your expertise. They multiply it. They handle the grunt work, whether that’s research, technical fixes, tracking, or content optimization, so you…

The model breaks visibility into four quadrants:Open areas known to your brand and customersHidden areas you haven’t communicated to your audienceBlind spots you’ve missed about how customers perceive your brandWhat is unknown to bothEach requires a different response:Open areas: strengthen entity confidenceThis is your core brand identity so, you need to reinforce entity recognition. Gus Pelogia has a guide to building an Entity Tracker that measures how strongly your brand is associated with specific topics. If confidence drops below certain thresholds, you risk exclusion from knowledge graphs.Use the same terminology repeatedly to improve consistency across board and enforce semantic precision. LLMs…

1. SemanticSo number 1, semantic. This is obviously one we’re very familiar with from conventional keyword research. Instead of wireless mice, what about cordless mice or other similar sorts of synonyms? 2. EntityNumber 2, entity. I might bring in a specific brand or product. Is Pulsar a good pick-up for gamers? 3. Follow-upNumber 3, follow-up. What might I be likely to ask next? How long do wireless mice last? Their battery, presumably. 4. AttributeNumber 4, attribute. How important is DPI, the sort of sensitivity of the mice? Is higher always better, or is there some sort of limit to how useful this can…

As digital technology continues to influence how people find services, dentistry is experiencing a shift in patient acquisition. Online search has become one of the main ways people evaluate dental practices. It is now common for patients to compare services, read reviews, and research provider credentials online before determining where they feel the most confident seeking care. This change in behavior is making search engine optimization (SEO) an increasingly important part of how dental practices build brand awareness and attract new patients.  Many dental practices are challenged by the lack of new and returning patients, which is influenced by…

How smart DTC brands are using gifting to build creator trust, generate authentic UGC, and unlock a content engine that paid campaigns can’t buy.If you’ve read our piece on product seeding, you know that sending products to creators is quietly outperforming many paid strategies. But there’s a more specific question most brand marketers are asking: How do you actually make influencer gifting work?Not just ‘send product and hope for a post’ — but a repeatable gifting program that produces authentic content, builds lasting creator relationships, and drives measurable ROI.This post digs into that. Consider it the practitioner’s guide to influencer…