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Who has the most followers on TikTok? As of December 2025, Khaby Lame (@khaby.lame) holds the crown with over 160 million followers. He didn’t get there by speaking. He got there by staying silent. Think about that for a second. The biggest star on a platform with nearly 2 billion monthly active users built his entire empire on deadpan facial expressions and pointing at obvious solutions to overly complicated “life hacks.” No dialogue. No elaborate sets. Just pure, universal comedy. I’ve been consulting with brands on influencer marketing strategy for over a decade (yes, before TikTok as we know it today existed!), and what the…

A few years ago, when people wanted to find the best café, gym, serum, or accountant, they Googled it. Today, many are opening TikTok, Instagram, YouTube, or even LinkedIn first. Instead of typing a query into a search engine, they search through creators they trust. This shift is not just a trend. It is a behavioural change. Audiences are moving from keyword-based search to people-based discovery. And for brands, this has profound implications for how visibility, credibility, and conversions are built. If your brand still treats search as a purely SEO-driven game, it is time to rethink your strategy. Welcome…

Creating an engaging presentation that captures the attention of potential business partners or clients is essential to ensure that your pitch resonates and achieves its intended objectives. However, creating a presentation that meets these requirements can be time-consuming, especially if you are new to PowerPoint. PowerPoint templates significantly simplify the process, allowing you to focus on creating the content rather than worrying about the presentation’s layout and design. The internet is teeming with free PowerPoint templates, so finding the one that fits your needs can take time and effort. Not all templates are created equal, so choosing the one with…

Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out and make friends!Even better if it’s on your company’s dime.I asked Daria Samokish, our Head of PR and Conference Partnerships, for the list of conferences we’ve shortlisted that are worth attending. Without further ado, here are the best marketing conferences happening throughout 2026.ConferenceWhenLocationAdobe SummitApril 19–22Las Vegas, USASocial Media Marketing WorldApril 28–30Anaheim, USABrightonSEO SpringApril 30 – May 1Brighton, UKOMR FestivalMay 5–6Hamburg, GermanySaaStr AnnualMay 12–14San Mateo, USAAhrefs Evolve Singapore ⭐May 14SingaporeCannes LionsJune 22–26Cannes, FranceMAD//Fest LondonJuly 7–9London, UKThe Business Show AsiaAugust 26–27SingaporeDreamforceSeptember 15–17San Francisco, USAINBOUNDSeptember 16–18Boston, USADMEXCOSeptember 23–24Cologne, GermanyAhrefs…

Design is about pacing and feelings as much as pixels and patterns. Alan Cohen explores Emotion in Flow and Emotion in Conflict, showing how anime like Dan Da Dan and superhero films like James Gunn’s Superman manage emotional shifts and translating those ideas into practical patterns for product design.Design isn’t only pixels and patterns. It’s pacing and feelings, too. Some products feel cinematic as they guide us through uncertainty, relief, confidence, and calm without yanking us around. That’s Emotion in Flow. Others undercut their own moments with a joke in the wrong place, a surprise pop-up, or a jumpy transition.…

By Sean Tinney October 16, 2025 Your Framer website looks amazing, but those visitors aren’t building your business unless you capture their email addresses. That’s where Framer email integration comes in—turning your site visitors into long-term subscribers and customers. Why Add Email Marketing to Framer Framer excels at creating beautiful websites, but it doesn’t include built-in email marketing tools. That’s actually a good thing—you’ll get far better results connecting a dedicated email platform that’s built specifically for growing your list and automating follow-ups. Adding email marketing to your Framer site lets you: Turn one-time visitors into repeat customers through automated…

Digital marketing splits into distinct types, each solving different business problems. Some drive search traffic organically. Others put your message in front of paid audiences. A few build relationships through content or email. Here’s the truth: you don’t need all ten. Most businesses thrive with three or four types executed well. What matters is matching the right type to your goals. Want immediate visibility? Paid ads deliver that. Building long-term authority? SEO and content marketing work better. Need direct customer communication? Email still outperforms everything else. The global digital advertising and marketing market is projected to reach $786.2 billion. That’s not…

We’re over the out-of-touch influencer: simple as that. The out-of-touch influencer can no longer build a relationship with their viewers and create an online community. Audiences are engaged by relatability in the influencing space. Not only does relatability drive conversions and trust, but it also fosters a sustained community among one’s audience, which can do wonders for an influential career. Read on to discover how influencer relatability is driving conversions and trust.  We are seeing a marked shift in the influencer landscape: audiences are increasingly skeptical of over-polished advertising. Consumers today prefer audiences that feel authentic, accessible, and relatable to…

Zbyněk Fridrich is a freelance SEO specialist and last year’s winner of the Best SEO Project award in the Czech Republic.With 17 years in the field, he has one hard rule for every new client: “If you want to work with me, you need Semrush.”To position his clients for success, he analyzes how AI systems recommend brands—and where his clients are missing from those recommendations.In this guide, I’ll share his exact workflow and what it produced for WorkLounge, a co-working brand that doubled its organic visibility and AI traffic in five months.The Two-Phase Approach to Search VisibilityZbyněk’s workflow covers two…

Brochures are an incredibly important part of identity and branding for any type of business. Whether you’re keeping customers informed, marketing a new product, or selling your services. A beautiful, modern brochure template can be a great starting point. We’ve tracked down some of the most beautiful, creative brochure designs to help you quickly get started with a professional template. They’re modern and stylish, and can help your business stand out from the crowd. All these brochure designs come in the form of a ready-to-go template, fully print…