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Artificial intelligence (AI) apps are transforming how we build and work with WordPress. It seems like we’re inundated with new tools and use cases nearly every day. That’s either fun, scary, or both – depending on where you stand. Our clients are also starting to grasp the implications of using AI. Or, they’re at least interested in what the technology can do for them and their website. Once again, that’s a double-edged sword. It’s great that AI improves our efficiency and coding capabilities. Agencies and freelancers now have access to a valuable resource that can help take our businesses to…

A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here’s what you need to know: Definition: A seasoned marketing pro who works part-time for your company Main tasks: Crafting strategies, aligning marketing with business goals, product launches, team building, and data analysis Key benefits: Lower costs, multi-industry knowledge, scalable plans, and fast implementation AspectFull-Time CMOFractional CMOTime40+ hrs/week15-20 hrs/monthCost$150K+/year$36K-$72K/yearFocusAll marketingSpecific projectsExperienceOne companyMulti-industry Fractional CMOs can supercharge your marketing by: Creating targeted strategies Guiding digital transformation Building and leading marketing teams Measuring and optimizing performance Managing external partnerships To choose the…

Welcome back! Highlights from today’s newsletter🔍 GenAI is changing search, but Google is still where people start👁️ Invisible to AI = Invisible to customers🔄 Standby as Google cannibalizes itself (while also devouring all of us) FYI, we’re in smart warming mode to ensure our emails land where they belong: your inbox. Help us optimize by adding our email to your contacts list! EVENT TAKEAWAYSRetail Leaders Weigh AI’s Impact on Discovery At eTail Boston 2025, retail leaders made one thing clear: the search funnel as we know it is vanishing. AI assistants, shopping agents, and social platforms are rapidly reshaping how…

Streaming UIs are an easy concept on the surface, but are quite complicated in practice. There are many considerations that need to be accounted for, from layout shifts and motion preferences to proper markup and various states, that may not be instantly obvious. What happens if the stream is interrupted? Can users tab through the UI on the keyboard as it shifts? What ARIA attributes might be needed? Those are the sorts of things we will tackle in this article.More interfaces now render while the response is still being generated. The UI begins in one state, then updates as more…

By Sean Tinney April 20, 2026 You’re already sending emails, or you’re about to. Either way, the habits you build early determine whether your list becomes a reliable revenue channel or a collection of people who stopped opening. These are the practices that separate the ones seeing results from the ones that aren’t. 1. Create emails that are easy to scan and read Your subscribers’ inboxes are busy. To cut through the clutter and immediately catch your reader’s attention, your emails need to be easy to read and scannable. A scannable email lets busy subscribers get the information they need…

For most of medical history, the mouth was treated as its own little world. Dentists handled teeth. Doctors handled everything else. The two professions barely talked, and patients learned to separate them the same way. A toothache was a dental problem. Heart disease was a medical one. They did not overlap. We now know that was never quite right. Research over the last two decades has shown again and again that what happens in your mouth is tied to what happens in the rest of your body. Chronic oral infections, ongoing gum inflammation, and even missing teeth are linked…

Influencer marketing has matured from a niche tactic into one of the most powerful performance channels in digital marketing. As a result, many brands are dramatically increasing their spending on creator partnerships. As companies shift away from paid advertisements and toward creator-backed campaigns, more budget is being allocated to these campaigns.  At the same time, the creator economy itself is exploding. The global market is projected to exceed $200 billion by 2026, fueled by social commerce, new creator tools, and brand demand for authentic content. But there’s a hidden challenge behind this growth: many brands are overspending. Without a clear…

Each month, we host an SEO update covering the latest in search and AI. During this month’s edition, our SEO experts Carolyn Shelby and Alex Moss, cover everything from the latest advances in Agentic AI to Google’s spam and core updates and why simply publishing more content is no longer enough and in many cases actively works against you. Read this recap for the highlights or watch the April 2026 SEO Update by Yoast to delve into the latest news. Watch the full recap on YouTube to dive deeper into these topics, hear some examples and hear the answer to…

A well-designed paper bag can be more than packaging. It can be part of the brand experience. In this roundup, you’ll find paper bag mockups that highlight design in both practical and stylish ways. They offer the perfect canvas to showcase your logo, typography, or artwork. Some mockups focus on simple, minimal backdrops that keep attention on the design itself. Others place bags in real-world scenes that feel natural and relatable. Whether your project calls for luxury retail, casual takeaway, or eco-conscious branding, these mockups give you options…

AI search is sending high-intent traffic, but not equally across platforms. Which LLM is actually driving conversions in your clients’ verticals? Should GEO efforts be concentrated on ChatGPT versus Perplexity or Gemini? How do you build an AI search reporting framework clients will actually trust? ▶ Watch the on-demand webinar now to get conversion data by LLM. How To Identify & Focus On The LLM That Works For You Not every LLM deserves equal optimization effort. Misallocating that effort is costing your clients rankings, leads, and revenue. In this on-demand GEO webinar, Natalie Ann and our expert panel for a…