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Social media doesn’t move at a normal pace. It’s chaotic, messy, and lightning-fast. If your business strategy can’t keep up, you could lose visibility, relevance, and (worst of all) revenue. But when you bake speed and flexibility into your approach, you stay in front of your audience and ahead of the curve. Let’s take a closer look at how to adapt your business strategy to keep up with social media’s upward pace and turn trends into traction. Stay alert with social listening Use tools like Buzzsumo, Brandwatch, or Hootsuite to track keywords, hashtags, product names, and competitor handles. (You can…

Here are some common security issues related to pinging. A. Ping Spoofing Ping spoofing is a malicious technique used by cyber attackers to deceive a network administrator into thinking that a device is active and available. Spoofing works by altering the original ping message to fake the source of the ping and subsequently misleading the system into believing that the device is online when it is, in fact, not. Attackers use this technique to gain unauthorized access to a network, steal sensitive information, or launch a cyber-attack. To avoid falling victim to ping spoofing, it is crucial to maintain strict…

A wedding is a special occasion filled with emotions and lasting memories. While the couple’s love makes the day unique, the photographer’s job is to capture those moments perfectly. Although the magic is captured during the photo shoot, the real artistry happens during the editing process. This is where perfect moments are highlighted to reflect the couple’s love story. If you’re a wedding photographer, you know how time-consuming the editing process can be. Lightroom presets designed specifically for weddings can simplify and speed up this process. In this collection, we share the best Lightroom presets that will take your wedding…

It’s the end of an era for David Droga–and for the ad industry. This week, Droga announced that come September he would be stepping down as CEO of Accenture Song. It’s a move that allows the 56-year-old Droga to pull back from the day-to-day grind of running the business and, as he put it in the company’s release, “catch his breath.” He isn’t fully retiring, though, as he’ll become vice chair of Accenture. The news of Droga’s departure isn’t just a matter of Accenture C-Suite’s moving chairs. Droga is a creative luminary in advertising who set a blueprint for being a successful…

Social media is arguably the largest sales and marketing platform in the modern world. The internet currently connects 5.45 billion people globally, with 5.17 billion actively using social media. If your ideal customers are online, there’s a high chance they’re engaging on social platforms as well. In social, businesses battle for audience eyes and engagement with the target audience. One of the ways for businesses to stand out from the competition and turn audiences into sales is to have a fool-proof social media marketing plan in all their social media marketing efforts. Let’s walk you through creating an effective social…

At Traackr’s 2025 IMPACT events, senior marketing leaders from L’Oréal, Coty, Meliá Hotels International, Michelin, Charlotte Tilbury, Dove, Snap, YouTube, and more came together to discuss one big question: How can brands move from running creator campaigns to building scalable systems for advocacy? The answer? A mindset shift.Creator marketing isn’t just a cool add-on anymore. It’s a core growth engine that needs the same strategic thinking, measurement, and cross-team alignment as any other business function. Here’s what the most future-ready brands are doing (and how you can steal their best plays).1. Creators Are Strategic Growth Partners—Not Just ChannelsSarah Potter, Global Dove Director -…

What if we told you that selling SEO doesn’t have to be difficult? You’ve probably tried it before and ran into some roadblocks when trying to convince your clients to invest in SEO.  Well, that’s because SEO is one of the most misunderstood marketing channels out there, not because it doesn’t work.  There are plenty of clients who have unclear expectations or are still reeling from the poor execution of past SEO campaigns.  If they weren’t able to achieve their SEO goals in the past, they’ll probably be quite skeptical about trying it again (and understandably so).  However, you don’t…

The web is mired in a struggle to eliminate third-party cookies, with the World Wide Web Consortium Technical Architecture Group leading the charge. But there are obstacles preventing this from happening, and, as a result, many essential web features continue to rely on cookies to function properly. That’s why detecting third-party cookie blocking isn’t just good technical hygiene but a frontline defense for user experience.The web is beginning to part ways with third-party cookies, a technology it once heavily relied on. Introduced in 1994 by Netscape to support features like virtual shopping carts, cookies have long been a staple of…

Google needs even more queries, the 10% growth isn’t enough, so Google AI Overviews is testing query expansion tabs at the top of the AI Overviews. We’ve seen variations of this within the AI Overviews, but now they are testing them at the top of the AI Overviews.This was first spotted by Sachin Patel who posted screenshots on X, here is one of them:Here is what I see for that same query:Here are more examples:Google’s AI Overview just got a UI update — now showing question-based tabs in the SERP. @rustybrick @gaganghotra_ @brodieseo pic.twitter.com/LRBDy7gNht— Sachin Patel (@SachuPatel53124) May 28, 2025…

In a scroll-heavy world where attention is currency, it’s not the sleek, polished products that often go viral — it’s the oddball, colorful, or weirdly specific ones. Quirky, aesthetic items are dominating TikTok feeds, popping up in Instagram Stories, and getting shared in group chats not just because they’re useful, but because they’re delightfully different. And it’s working. According to a 2023 HubSpot consumer trends report, 73% of Gen Z shoppers say they’re more likely to buy a product if it’s “aesthetic or unique” — even if they don’t need it immediately. That impulse-driven, visual-first shopping behavior is driving…