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User experience matters, and JavaScript (JS) is a valuable technology used to create dynamic and interactive user experiences on the web.But that’s where the problems arise: Search engines and their crawlers are a bit less fond of JavaScript.While Google and some other search engines can execute and index content that uses JavaScript, it still has its challenges, and many crawlers struggle with it. This is a particular problem for AI crawlers, as most are unable to properly process JavaScript.This means that if your website dynamically loads content via JavaScript, this can seriously impact your content’s visibility – both in traditional…
Top health and wellness influencers aren’t always the ones with high follower counts. A creator’s authenticity, credibility, and trust are just as important. Health and wellness brands especially must research and vet influencers who align with their values and possess the proper credentials. If you’re looking for your next creator, here’s a list of top health and wellness influencers on Instagram, TikTok, and YouTube. How to choose the right health and wellness influencers Finding the right health and wellness influencer is key to launching successful, high-converting marketing campaigns. Wellness influencers typically create content for a specific niche or audience. Their…
Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours.I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t seeing any data from them for sites.This invisible traffic problem comes from these systems stripping the referral value. I first noticed this problem with AI Mode in Google, but it’s a common problem for generative engines.This is most likely a mistake on their part, but in some…
There’s more than one way to accomplish your design and functionality goals with WordPress. You’ll find multiple themes and plugins to choose from. And writing custom code is always an option. It’s wonderful to have choices. However, it can also be overwhelming – especially when working with clients. You want to find the best solutions while minimizing future headaches. Oh, and they also have to fit within a budget. Our clients may also tilt the scales when choosing a path. For example, perhaps they see a shiny new plugin they want to use. Maybe you review it and aren’t as…
Ready to make magic with every message — or die %!@$!in’ trying? Heck yeah, you are! If you’ve ever stared at a blank screen thinking “Uh, where do I even start?” — don’t worry, we’ve been there, too. We actually held onto the “uhhhhh” for way too long. Manychat’s AI can be like suddenly having a team of copywriters, flow builders, and mind readers at your disposal. That can be a bit overwhelming — but don’t worry, like any team of assistants, they work best when you threaten them mercilessly. Oops, I mean “ask them the right way.” One quick…
With all the benefits of influencer marketing, it’s no surprise that most up-and-coming ecommerce brands are experimenting with it. Established brands, too, have fully embraced influencer marketing, often leveraging affiliate networks to drive sales. But for many business owners, getting started with influencer marketing can feel overwhelming. Where do you find influencers? How do you manage partnerships? How do you track performance metrics? If you’re not yet convinced about the importance of influencer marketing, my book, The Age of Influence, describes it as indispensable for businesses looking to scale. I’ve also written extensively on my blog about why this marketing…
Are you wondering how to optimize your content for featured snippets? If so, you’re in the right place! Featured snippets are one of the best ways for content creators and marketers to dominate search results for their keywords and phrases. Put plainly, featured snippets appear at the top of Google searches, so it allows brands to reach their target audience without actually ranking in the top ten search results. People like featured snippets because they’re convenient and allow people to quickly get answers to their questions. If someone ends up seeing your brand name in the featured snippets, there’s a…
An effective marketing strategy underlines business growth, and often its very existence. From meeting the target audience’s needs and helping you build brand loyalty to determining the right prices for your products and services, the right strategy maximizes your chances of making it in the business world. Marketing Strategy DefinitionA marketing strategy is a company’s long-term plan of action that aims to promote its products and services, gain a competitive advantage, and meet their business goals. Don’t confuse marketing strategy with a marketing plan, though. The main goal of a marketing plan is to attract new customers and turn them into loyal…
Road-tripping along the line between engineering and spirituality, Robert M. Pirsig’s musings on the arts, sciences, and Quality ring as true now as they ever have.I think we, as engineers and designers, have a lot to gain by stepping outside of our worlds. That’s why in previous pieces I’ve been drawn towards architecture, newspapers, and the occasional polymath. Today, we stumble blindly into the world of philosophy. Bear with me. I think there’s something to it.In 1974, the American philosopher Robert M. Pirsig published a book called Zen and the Art of Motorcycle Maintenance. A flowing blend of autobiography, road…
By Sean Tinney May 22, 2025 You open your inbox first thing Monday morning and sigh—a dozen new emails, most of which you’ll ignore until later (if at all). Sound familiar? Timing matters. If you’ve ever wondered, “when is the best time to send emails?” you’re not alone. Hundreds of studies and email marketers agree: hitting “send” at the right moment can make the difference between being read immediately or buried beneath a flood of messages. The best time to send emails isn’t a one-size-fits-all answer, but years of data do point to clear trends that can help you reach…