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When it comes to influencer marketing, two platforms consistently lead the pack: Instagram and YouTube. Both are home to massive audiences, creative content, and highly engaged communities—but they’re not interchangeable. Each one offers a different kind of influence. So how do you decide which platform works harder for your brand? It starts with understanding what each one does best—and how those strengths align with your goals. Let’s break it down. Understanding the power of influencer-driven marketing Influencer marketing is meeting audiences where trust already lives. Today’s consumers scroll past ads without a second thought. But when someone they follow—and…

What was once an afterthought PDF attachment is now a strategic tool that can make or break the success of a collaboration. A well-structured brief not only helps creators deliver content that resonates but also saves brands hours of back-and-forth, failed posts, and unmet expectations. Yet despite its importance, most briefs still fall short. They’re either too vague (“Just be yourself!”) or too rigid (“Say this line exactly like this, in this setting, at this time…”). Worse, they’re often delivered in outdated formats—static PDFs or long emails that overwhelm instead of inspire. That’s where this guide comes in. We’re not…

Move over, Hollywood—Singapore’s got its own pocket-sized superstar, and her name is Dewy Choo. You might know her as the Gen Z TikToker who’s either getting abducted by aliens or casually dating Vin Diesel (in her skits, at least). But beyond the viral laughs and quirky characters, Dewy’s life is packed with surprises you’ll want to know about. So, let’s do exactly that and dive into the wild, wonderful world of this multi-hyphenate sensation. 1. She’s an Award-Winning Actress (Yes, Really!) Picture this: A TikTok comedian with zero acting experience walks into a film festival…and walks out with a Best…

Modern SEO is all about data. Rankings can change overnight, user behavior as well, and search engines increasingly use AI to power the search results. To be able to respond, your decisions should be dictated by real, measurable insights. This article offers a practical way to turn SEO data into actionable insights. The role of data in modern SEO The search landscape is more complex than ever, so you need all the help you can get. By analyzing data, SEOs and business owners can learn and understand what works and what doesn’t. Metrics from tools like Google Analytics and Search…

The purpose of portrait photography is to capture the unique likeness, character, and personality of an individual or group of people. It involves using various techniques such as lighting, posing, and post-processing to create a visually compelling photo. When it comes to portrait photography, beauty may be in the eye of the beholder, but sometimes, it takes some coaxing to show its true nature. And by coaxing, we mean editing. While we have a lot of tech at our disposal (and it has come far), our cameras may not quite capture the essence of the moment and all the little…

Sorry, Ugly Sonic—you’re not going to have an Ugly Stitch to add to your friend group.Back in 2019, Paramount learned the perils of building a major movie marketing campaign around the reveal of a “live-action” version of a beloved animated character—in that case, Sonic the Hedgehog. When fans got a look at the film’s take on the classic video game speedster, they made like Knuckles and didn’t chuckle.The largely negative online reaction spurred the filmmakers to instead flex their muscles by postponing the movie for a ground-up character rebuild that was more in line with vintage Sonic. The result of…

Running social media campaigns is undoubtedly the most exciting part of any social media marketing department. It’s fun and challenging at the same time to come up with new ideas to support your brand’s offerings and keep your audience on their toes. But, the downside is social media marketers often face idea blocks, which can be daunting for a company’s content marketing strategy. They have to juggle ideas for each platform to keep their audience craving for the new content, and when a blockage comes, the chances are that you might fall behind the curve. Hence, coming up with fresh…

Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. Independent industry data reveals significant website traffic reductions linked to AI-powered search features. During a recent Google Marketing Live press session, Google executives did not comment on click volume, but indicated that the visits which do happen are of higher quality. The session featured a panel including Jenny Cheng, Vice President and General Manager of Google’s Merchant Shopping organization; Sean Downey, President of Americas & Global Partners at Google; and Nicky Rettke, YouTube Vice President of Product Management. Photo: Matt…

While there are plenty of ways that CSS animations can bring designs to life, adding simple SMIL (Synchronized Multimedia Integration Language) animations in SVG can help them do much more. Andy Clarke explains where SMIL animations in SVG take over where CSS leaves off.The SMIL specification was introduced by the W3C in 1998 for synchronizing multimedia. This was long before CSS animations or JavaScript-based animation libraries were available. It was built into SVG 1.1, which is why we can still use it there today.Now, you might’ve heard that SMIL is dead. However, it’s alive and well since Google reversed a…

Google had a lot of news out of Google I/O, as you would expect. The big item, which we predicted, was that AI Mode is now available to all US searchers without having to opt into it within Search Labs. Plus, Google is testing a number of new features in AI mode including Deep Search, Live Search, personal context, custom charts, AI shopping and yes – Agentic features.I also had a one-on-one with Hema Budaraju, Vice President, Product Management, Google Search after the keynote where I ask some questions SEOs would be interested in – although, I don’t think you’ll…