Author: admin
By Gabriella Vitelli When you think of LinkedIn, job hunting and networking might be the first things that come to mind. And for good reason—it’s long been a go-to platform for professionals looking to land new roles, make career pivots or connect with potential employers. Especially for recent grads and early-career professionals, a polished LinkedIn profile can open doors, spark conversations and put you directly in front of recruiters. But in recent years, LinkedIn has undergone a major glow-up. What was once strictly a space for resumes and job listings has evolved into a powerful content platform—and it’s changing the…
Generative search optimization (GSO) is a new marketing methodology all about improving your visibility on AI tools like: ChatGPT Perplexity Claude Google’s AI Overviews Bing’s Copilot It’s an offshoot of traditional SEO (search engine optimization), which focuses on improving rankings on search engines like Google and Bing. Since generative search is relatively new, marketers are in desperate need of GSO tools to track and monitor their optimization efforts. In particular, they need help tracking their visibility in prime AI features like source panels: In-text citations are also important like this example from Perplexity: Brand mentions and suggestions are also powerful:…
The Penpot team is not slowing down on its mission to build a free design tool that not only offers powerful design features but is also well-integrated with code and modern development practices. In its latest release, Penpot, as the first design tool ever, introduces support for native design tokens. Let’s take a closer look at this concept and how you can employ it in your process.It’s already the fifth time I’m writing to you about Penpot — and what a journey it continues to be! During this time, Penpot’s presence in the design tools scene has grown strong. In…
Tom Green is leaving Denver NBC affiliate KUSA after more than forty years in broadcasting.He started his Denver career in 1982 after working at ESPN in Bristol, Connecticut. He returned to the station in October 2017 after working for 15 years at KWGN in Denver.“I drove from Bristol, Connecticut, to Denver in the very first days of 1982. My first stop, once I hit town, was 9NEWS – the “old building” – at 1089 Bannock St. I’d left ESPN for a job in Colorado – a place I’d only read about, or seen on TV,” he wrote in a goodbye…
As more and more adults become sexually active, it is important to keep in mind the best practices for leading a healthy and safe sex life. In the United States today, 1 in 5 people have a sexually transmitted infection, leaving many wondering what factors may lead them to be at a higher risk for infection. Research shows that where one lives, their choices, their identity, and their sexuality are all major players in the equation. Different areas of the United States carry a higher risk for contracting an STI, as well as for different types of STIs. For…
Ever wondered how to get a blue check mark next to your Instagram handle?? You don’t need to be Paris Hilton to get verified on Instagram, but you do need to meet some specific requirements. If you’re curious about how to get verified on Instagram but don’t know where to start, we’ve got you covered. Here’s a step-by-step guide on Instagram verification, including tips for how to increase your chances of approval. What is Instagram verification? Instagram verification is a process that grants a blue check mark to accounts that Instagram deems notable and authentic. This badge signifies that the…
PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps you target the right audience, avoid wasting money on irrelevant clicks, and attract people who are actually ready to buy.When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said it’s smart to focus on keywords that are less popular, more specific, and cheaper. This guide will help you find those keywords, and avoid wasting money bidding on ones you already rank for…
Modern logo design is a collection of classic and trending elements, all of which combine together to create a brand mark that feels fresh. Today’s modern design is exemplified by sleek lines, simple lettering, color, and highly defined elements. Here, we’ll look at trends in modern logo design with examples from large companies and smaller brands. Whether you’re gearing up for a minimal design, love gradients, like hand-drawn imagery, or have a clear need for a responsive logo, we’ll have you covered with these trends and examples. 1. Minimalization Drop the embellishments. Logos that feature a…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Personalization is the key to ensuring that your content performs. One size doesn’t fit all. Each segment that represents your audience has different needs and problems. So, for your content to offer value, it should provide solutions to answer questions in the minds of your audience. Publishing generic content is like screaming in front of a crowd. You may be able to make the noise, but you won’t be able to convey your message. Just creating personalized content isn’t enough. You need to work on your delivery mediums as well. There are different communication channels that you can consider for…