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Metehan Yesilyurt’s SDK analysis revealed the pipeline names. We captured months of real Discover feeds to show what each pipeline actually does — volume, reach, timing, and which publishers dominate. Here’s what 42 million cards reveal about Discover’s internal architecture. What we did Over three months (December 2025 – February 2026), we observed real Discover feeds from hundreds of devices. The result: 42 million feed cards analyzed. We linked each card to the precise pipeline that selected it. Some of the names were already known from the SDK, You likely saw the SDK Analysis by Metehan Yesilyurt already. What was…

Strong content marketing drives exceptional results. But for it to do so, it needs to be built around the customer. In 2026, customer-centricity is no longer a nice-to-have. Instead, it’s one of the first things consumers ask for when deciding whether they want to engage with brands in the first place. There’s data suggesting that eight in ten web users actively ignore irrelevant marketing messages. Furthermore, studies reveal that 83% of people want brands to present them with personalized shopping experiences, and 74% feel more likely to purchase following personalized brand interactions. But the simple truth is that the power…

Google is narrowing the scope of its Performance Planner tool, signaling a shift toward conversion-focused campaign types and away from impression-based planning. What’s happening. As of last month Performance Planner no longer supports planning for Display and Video campaigns, and removes access to plans using impression share, top impression share or absolute top impression share metrics. Why we care. Google is deprioritizing impression-based planning, making it harder to forecast and optimize upper-funnel campaigns like Display and Video within native tools. This could mean a shift toward conversion-focused strategies and automation, meaning advertisers may need to rethink how they plan awareness…

After more than 20 years, WordPress still provides a career path for freelancers and agencies. There are opportunities to build your niche while working with clients. For many, the open-source software is a growth engine. It’s more than just business as usual, though. WordPress also boasts a global community of users and contributors. As such, agencies don’t have to operate in a vacuum. There’s an opportunity to connect with people and pay it forward. Community engagement is a win-win situation. First, you’re helping others learn and use WordPress more effectively. There’s a great sense of satisfaction that comes with getting…

In January Google announced a change to how AI Overviews worked where clicking the “Show more” button at the end of an AIO would directly take you into AI Mode. But that was only on mobile. Now it seems Google is testing that functionality, but on desktop. First, here is Robby Stein’s announcement about the change in January (for mobile). That was a big change for site owners and SEOs to digest, but again, now that may be coming to desktop.Brodie Clark noticed the test the other day (on desktop) and shared about it on X. As you can see…

The landscape of e-commerce is perpetually shifting, driven by evolving consumer expectations and technological advancements. In 2026, one technology stands paramount, reshaping how businesses interact with customers, manage operations, and drive growth: Artificial Intelligence (AI). If you’re running an e-commerce business and not actively exploring or implementing AI, you’re not just falling behind; you’re missing out on a fundamental shift that promises unprecedented efficiency and profitability. As someone who has written Digital Threads, a modern digital marketing playbook, and works as a Fractional CMO with businesses navigating these changes, I’ve watched AI transform from experimental tech to essential infrastructure. I also discuss these…

The influencer marketing agency landscape in 2026 is large, fragmented, and full of vendors who look similar until a campaign goes sideways. Enterprise brands running programs across multiple platforms with significant budgets at stake need a structured way to evaluate agency partners before committing, because the cost of getting this wrong compounds fast, and it rarely becomes obvious until the campaign is already live.HireInfluence has worked with Fortune 500 brands, including Microsoft, McDonald’s, Grammarly, and Target, since 2011, and the evaluation questions brands ask before hiring an influencer marketing agency have not changed much in fifteen years. The stakes have.…

Google’s March 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. The update took 12 days and 4 hours to complete, which is not unusual. It can often take about two weeks to complete. The dashboard says the rollout was complete as of April 8, 2026 at 9:12 AM ET.The March 2026 broad core update was a weird one. I’ve been documenting what I’ve been seeing via my “Core Update Notes” on X and it just didn’t seem as powerful as…

Designing for agentic AI requires attention to both the system’s behavior and the transparency of its actions. Between the black box and the data dump lies a more thoughtful approach. Victor Yocco explores how to map decision points and reveal the right moments to build trust through clarity, not noise.Designing for autonomous agents presents a unique frustration. We hand a complex task to an AI, it vanishes for 30 seconds (or 30 minutes), and then it returns with a result. We stare at the screen. Did it work? Did it hallucinate? Did it check the compliance database or skip that…

This experiment looked at three sets of prompts (100 each) — brand, “soft-brand”, and non-brand — all of them based on the topic “seo tools” and a handful of pre-selected brands. We intentionally kept the scope narrow, and within a domain we understood well. Of course, results may vary across different topic areas.Brand promptsThis is the most straightforward group. Brand prompts contained a brand name or branded product directly in the prompt. Some examples include:”Can I see historical Domain Authority data in the Moz dashboard?””How many domains does the Moz link index currently track?””Is Moz or Semrush better for a…