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One of the most promising aspects of the Gutenberg block editor is the ability to add your own custom blocks. They can consist of just about any type of formatted content or functionality you can imagine. And while you can certainly build your own custom blocks, sometimes that’s a bit like reinventing the wheel. This is especially the case when you want to add a common element such as a testimonial, post listing, or timeline. Most likely, these blocks already exist and can be easily added to your website. Since Gutenberg’s inclusion in WordPress core, the developer community has released…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

When a football club wins a game, you often hear the manager say that the “team stuck to the game plan.” The link between success and planning is well understood. It’s why the army does “war games” and B2B content marketing teams create a content marketing strategy. In this guide, I’ll share an eight-step framework you can use to create an effective B2B content marketing strategy for your business. It’s a strategy that will help generate fresh leads for your business. Let’s jump right in. Step 1: Get to Know Your Customers An effective B2B content marketing strategy starts with…

AI-powered search tools like Perplexity, ChatGPT, and Claude have been shaking up the search landscape in a big way.  While Google still accounts for the vast majority of the search market, it has also begun incorporating generative AI (GAI) into its Search product via AI Overviews.  As a result, AI search is literally everywhere you look now.  This has created the need for marketers to begin optimizing their content for GAI search tools in addition to traditional search engines.  Among the emerging generative search optimization (GSO) techniques, digital PR stands out as one of the most effective.  Digital PR (public…

Making elements appear based on their scroll position is a very popular design choice when building web pages but it usually involves using a plugin or library. In this tutorial you’ll learn how to implement animation on scroll using vanilla JavaScript and CSS.The main advantage of using a custom implementation (as opposed to a library) is that it allows us to optimize our functions for accessibility and performance. 1. Define the Page Structure We’ll create the layout of our page using HTML and then assign a common class name to the elements we want to animate on scroll. This class…

Car accidents are an unfortunate reality that many individuals will experience at some point in their lives. While the physical and emotional impacts are immediate, navigating the legal complexities that follow can be overwhelming. If you’ve been involved in a car crash, you may be entitled to compensation for medical expenses, property damage, lost wages, and other costs. However, securing this compensation can be a complex and confusing process without the right legal support. This is where local legal help becomes invaluable. In this article, we will explore how a local auto accident lawyer can assist you in securing…

Influencer marketing has become a cornerstone of modern fitness brand strategies. It seamlessly combines the personal touch of word-of-mouth recommendations with the broad reach of celebrity endorsements. By leveraging the authenticity of fitness influencers, brands can build trust and connect more deeply with their audience, creating powerful and credible marketing campaigns. Top female fitness influencers Kayla Itsines Kayla Itsines, known for her Bikini Body Guides and the Sweat app, is a household name in the fitness world. Her high-intensity workout programs have inspired millions globally. Her content is consistently engaging, featuring transformative fitness journeys and practical workout tips. Kayla’s followers…

Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners.  If you do SEO properly, you’re automatically doing semantic SEO. It’s just that most people aren’t doing it properly… It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances:The way you think about SEO strategyThe SEO goals you aim forThe processes you follow to achieve themThis is a no-hype, no-bs guide on how you can implement semantic SEO on your website.We’ll cover what “semantic” means, how it applies to search engines and LLMs, and how…

WCAG is evolving. Since 1999, the Web Content Accessibility Guidelines have defined accessibility in binary terms: either a success criterion is met or not. But real user experience is rarely that simple. WCAG 3.0 rethinks the model — prioritizing usability over compliance and shifting the focus toward the quality of access rather than the mere presence of features. Could this be the start of a new era in accessibility?Since their introduction in 1999, the Web Content Accessibility Guidelines (WCAG) have shaped how we design and develop inclusive digital products. The WCAG 2.x series, released in 2008, introduced clear technical criteria…

There is no perfect feed.  Everything is negotiable.  The algorithm delivers selective perfection; it’s all an image. A TikTok house, a perfect “momfluencer” moment — glamorous, curated, seemingly effortless. Too bad none of it’s real. It’s all constructed as a design.  Behind the scenes of the new creator economy, creators struggle between authentic expression and the relentless demands of engagement metrics. When a creator relies too heavily on what works against what makes them happy, that’s a dangerous line that warps creativity, leading to burnout, identity crises, and even breakdowns.  The evidence is overwhelming: a report from Vibely found that…