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Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
The best Instagram content is the result of a well-thought-out Instagram content strategy. While the flawless, picture-perfect images often seen on Instagram make content creation appear easy, there is a great deal of effort involved behind the scenes. Crafting content that stands out can be challenging, especially when you’re working within tight deadlines and need to capture your audience’s attention in just a few seconds. Let’s dive into what makes Instagram content truly effective. The Challenge of Content Creation Content creation may seem simple when you have plenty of time to plan, shoot, and edit. However, if your goal is…
Want to bring your vector illustrations to life? Follow this step-by-step guide to create a dynamic Lottie animation from a stock SVG graphic! Learn how to animate characters, add expressive motion, and create seamless looping effects using Lottie Creator. Source link
Even if you’re not into virtual AI avatars, you’ve probably heard about robot influencers. Like human media personalities, these entities have made a name for themselves on platforms such as Instagram, TikTok, and YouTube. Some of them even have amazing deals with major global brands, earning their creators millions of dollars. Let’s dig in and learn more about who these virtual AI influencers actually are and why they attract fans. What the heck is a Virtual AI Influencer? AI influencers are all the rage as of late. By using virtual models, savvy entrepreneurs have put a spin on the traditional social…
On April 15th, 2025, WordPress 6.8 was released. This release, named Cecil, is aimed at bringing more control when it comes to the design of your website. It also comes with features that improve performance and enhance security for users and developers. Let’s dive into a few of the highlights in this latest release. The Style Book for Classic themes The Style Book, previously exclusive to block-based themes, is now accessible for Classic themes that have editor-styles or a theme.json file. It also comes with a new look and a few new settings to play around with. You can find…
Keyboard navigation is a vital aspect of accessible web design, and a detail-oriented approach is crucial. Prioritizing keyboard navigation prioritizes the user experience for a diverse audience, extending your reach while simultaneously fostering a more inclusive web environment.Efficient navigation is vital for a functional website, but not everyone uses the internet the same way. While most visitors either scroll on mobile or click through with a mouse, many people only use their keyboards. Up to 10 million American adults have carpal tunnel syndrome, which may cause pain when holding a mouse, and vision problems can make it difficult to follow…
“I was recently divorced. I’m gay. I had abs.” Cale Jones delivers this explanation for his initial 25,000 Instagram followers with the same transparency that’s become his signature in the labyrinthine worlds of SexTech and AI. It’s the kind of unvarnished honesty that feels almost revolutionary in our era of carefully curated digital personas and precisely what makes Jones such a compelling figure at the nexus of technology, identity, and intimacy. On a drizzly spring morning, Jones appears on my screen from his Austin, Texas home, where we both live and battle seasonal allergies. Even through the digital haze of…
Let’s be real, your home should be your happy place, the ultimate chill zone. But who says comfort can’t be stylish? As an interior designer obsessed with creating spaces that feel as good as they look, I’m here to spill the tea on how to inject personality and cozy vibes into your home – and yes, that includes a major throwback that’s making a serious comeback: the beanbag! Forget those shapeless sacks of the past. Today’s beanbags are all grown up and ready for their close-up. Think sleek silhouettes, luxurious fabrics (hello, faux fur and buttery leather!), and even…
Some big-name creators have launched their own creator networks. Not only are they solidifying their branding and creating like-minded communities of both creators and audience members, but they’re also using their influence in the Creator Economy to platform smaller creators. Read on to learn about the best creator networks in the game. Discover how to curate a memorable brand image as an influencer. The Unwell Network Founded by Alex Cooper, the Unwell Network represents and platforms some of the most iconic podcasts in the game. Alex has built her brand around incredible collaborations with creators and celebrities, and…
For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. Because of this market dominance, Google has also been the main search engine of focus for SEO and marketing professionals. However, following the introduction of ChatGPT and Bing Chat, Google founders Larry Page and Sergey Brin reportedly returned to take an active role in Google’s plans to add chatbot features to Google Search. Shortly after that, around May 2023, Google introduced the chatbot Bard (later renamed Gemini), and after a year, rolled…