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This article was made possible by funding from WordPress.com. All Opinions and rankings are independent and not reviewed by WordPress.com. Website performance is critical to your online success. Faster page loads result in better conversion rates, happier users, and peace of mind. Hint: You must achieve the first two to attain that last one. WordPress is fairly performant out of the box. However, that changes when we add a theme, plugins, content, and media files to the mix. Web hosting is also a factor. Your site can slow down before you know it. Even worse, diagnosing these issues isn’t always…

Network Attached Storage has become an essential component for modern homes, offering centralized data storage that multiple devices can access simultaneously. Whether you’re backing up family photos, streaming media content, or managing work documents remotely, a properly configured NAS provides the reliability and accessibility that cloud services often lack while keeping your data under your direct control. Energy efficiency matters more than ever as NAS devices run continuously. A poorly chosen system can consume significant electricity over time, impacting both your utility bills and environmental footprint. Selecting hardware that balances performance with low power consumption ensures your storage solution…

ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will see it. At SMX Advanced, I broke down how to build an AI visibility engine: a system for making your net-new facts reusable by humans and agents across synthesis-first platforms. It goes beyond publishing to show how teams can deploy structured content that survives LLM compression and shows up for buyers during their purchasing decisions. It’s what we’re building with clients and inside XOFU, our LLM visibility GPT. Here’s how it works. Find the FLUQs (Friction-Inducing Latent Unasked Questions) Friction-Inducing…

SVG is one of those web technologies that’s both elegant and, at times, infuriating. In this article, pioneering author and web designer Andy Clarke explains his technique for animating SVG elements that are hidden in the Shadow DOM.I explained recently how I use , , and CSS Media Queries to develop what I call adaptive SVGs. Symbols let us define an element once and then use it again and again, making SVG animations easier to maintain, more efficient, and lightweight.Since I wrote that explanation, I’ve designed and implemented new Magnificent 7 animated graphics across my website. They play on the…

By Sean Tinney November 3, 2025 Your Facebook lead just filled out your form. How long until they get your first email? If the answer is “hours” or “when I download the CSV tomorrow,” you’re losing conversions. Speed matters—leads who receive immediate follow-up convert at dramatically higher rates than those who wait. The manual process—downloading CSVs from Facebook Ads Manager, importing to your email platform, triggering your sequence—creates delays that kill conversions. Every hour between signup and first email drops your conversion likelihood. AWeber’s direct Facebook Lead Ads integration eliminates that delay. Connect once, create automation rules that route leads…

Influencer marketing has entered its most mature phase yet. Over the past year, economic shifts, AI innovation, and the explosion of social commerce have forced brands to rethink their marketing mix. The result? A global surge in investment, where creators have become the cornerstone of modern marketing strategies.In 2025, more than 70% of brands increased their influencer marketing budgets, and enterprise organizations are now investing millions annually in creator partnerships. But success in this new era isn’t about who spends more—it’s about who manages smarter. A Market Defined by Growth and PrecisionWhat was once an experimental channel has become a…

Black Friday, the day after Thanksgiving in the United States, marks the official start of the holiday shopping season. After years of conditioning, consumers are now accustomed to treating Black Friday as the start of an entire season of promotions, discounts, and shopping adventures. Brands now treat Black Friday as an acquisition window, rather than a specific day, leading to promotions that run from early November to mid-December. Additionally, comparisons are now made everywhere. Rather than waiting in line to be the first person to get that flat screen TV at Best Buy, savvy shoppers are browsing for deals on Amazon,…

How much do influencers make? It’s a question that sparks curiosity among marketers, brands, and content creators alike. Whether you’re thinking of becoming an influencer yourself, hiring one for a campaign, or just wondering how much money can really be made from posting on social media, this post is for you. I originally wrote about this topic years ago, back when Instagram was the dominant platform for influencer marketing. Fast forward to 2025, and the landscape has changed dramatically. Now, influencers are making money on TikTok, YouTube, Twitch, LinkedIn, and even Pinterest—often with entirely different monetization models, engagement expectations, and…

The Philippines has long been a powerhouse for social media talent. With their authenticity, charm, and creativity, they’ve proven just how far Filipino voices can reach in the digital space. Now, as we’re in the second half of 2025, a new generation of Filipino influencers is stepping into the spotlight. These rising content creators are redefining what it means to stand out online by blending passion, originality, and purpose to build loyal communities and shape conversations. From dance trends and beauty tips to lifestyle storytelling and advocacy, these social media influencers in the Philippines are driving real impact. For brands,…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…