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For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. Because of this market dominance, Google has also been the main search engine of focus for SEO and marketing professionals. However, following the introduction of ChatGPT and Bing Chat, Google founders Larry Page and Sergey Brin reportedly returned to take an active role in Google’s plans to add chatbot features to Google Search. Shortly after that, around May 2023, Google introduced the chatbot Bard (later renamed Gemini), and after a year, rolled…
Millions of people, from marketers to small business owners, rely on Canva to create content fast. But not everyone wants to start from scratch. That’s exactly why selling Canva templates and graphics has turned into a real passive income opportunity for digital creators. If you’re a designer with a knack for layouts, branding, or visual storytelling, you can turn your Canva skills into a revenue stream by creating and selling ready-to-use templates. In this post, we’ll explore how creators are making money with Canva, what kinds of templates sell well, and where to list your products online. Why Canva Templates…
In today’s crowded digital landscape, building impactful creator partnerships isn’t just about securing a collaboration, it’s about fostering real engagement and trust. So, what does it take for brands to stand out and form lasting connections with creators?To answer this, we spoke with some of 2024’s top beauty influencers to get their insights on maximizing brand partnerships. Among them, dermatologist and content creator, Dr. Muneeb Shah, along with Alexis and Dr. Christina Androulakis of The Lipstick Lesbians, shared their expertise on what makes a brand-creator relationship truly successful. Read on for their key insights and access the full list of 2024’s top…
Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report. In total, search accounted for $102.9 billion of a record $258.6 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2024, conducted by PwC. That is a $14.1 billion increase compared to 2023. Why we care. Paid search becomes more expensive and challenging every year, with less transparency. But advertisers continue to pour money into paid search because it drives results for brands and businesses. Paid search is still king. Search continues to own…
Every website we build is unique. They serve different purposes, such as driving sales, facilitating discussion, publishing information, and converting leads. They also offer different looks and functionality. That’s what makes WordPress a great platform. The content management system (CMS) can power virtually any website. Its flexibility is a boon to freelancers and agencies. Still, starting each site from scratch is a pain. You’ll find yourself repeating the same processes. That’s a lot of wasted time that could be spent elsewhere. Thankfully, there’s a better way to go. A starter (or barebones) theme provides a solid foundation for your WordPress…
The buzz surrounding the one-shot crime drama Adolescence was enough to propel Netflix to the No. 1 spot in Nielsen’s Top 10 Overall Streaming chart for the week of March 17.Netflix occupied the two top spots, with the new original drama, The Residence, making its chart debut in second place. It was a very competitive week, with Netflix only having three titles in the Top 10 and its final title having shared streaming distribution rights with Hulu. According to Nielsen Streaming Content Ratings, Adolescence had 1.442 billion viewing minutes for the week of March 17 and was one of four titles…
Driving traffic to your website is the first yet essential step toward achieving success. However, with so many ways to lure visitors to your website, you may get lost in the struggle between SEO, paid ads, social media, email marketing, and so on. What should you choose? Fear not, for we will delve into this topic today. We’ll explain the two powerful strategies at your disposal: search engine optimization (SEO) and search engine marketing (SEM). Their names may sound similar. Both involve promoting the website in search results. But SEO focuses on optimizing the website to climb the ranks of…
A US judge ruled Google acted illegally to maintain a monopoly in some ad tech. This is the second time a judge ruled Google willfully engaged in monopolistic practices. The remedies for these rulings are still being worked out but may strengthen the case to have Google’s business broken up.The 115 page PDF court document concluded, “Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for open-web display advertising.”Google quickly responded on X saying, “we won half of this case and we will appeal…
By the end of this tutorial, you’ll have created something like this: HTML structure Our HTML structure will be very minimal, featuring nothing more than a cursor and a paragraph. Here is all the HTML we need: 1 class=”title”>Move your cursor around to see the sparkles 2 class=”cursor”> Styling the cursor and sparkle trail In the demo, you’ll notice we have a custom cursor with trailing sparkles that follow the mouse movement. To achieve this, we will hide the default cursor and then create our own custom cursor with a sparkling trail. Here are the styles needed for the…
Apple is officially dropping the “Search” from Search Ads to better represent its expanding ad placements across the App Store. The rebrand reflects Apple’s growing ad footprint beyond App Store search results — a signal that the iPhone maker is eyeing a more aggressive play in the broader digital ad market. What’s changed: The original Search Ads product, launched in 2016, showed promoted apps at the top of App Store search results. Ads now appear in the Today tab and in app listings under “You Might Also Like.” The rebrand aligns with Apple’s naming convention (think Apple Music, Apple TV+)…