Browsing: Influencer Marketing

A few years ago, when people wanted to find the best café, gym, serum, or accountant, they Googled it. Today,…

We’re over the out-of-touch influencer: simple as that. The out-of-touch influencer can no longer build a relationship with their viewers…

Why are brands pulling back on influencer spend in 2026? As the creator economy nears half a trillion dollars, two…

If you have followed Singapore’s entertainment scene over the past decade, chances are you have come across Hubert Ng. Some…

One of the most common questions brands ask influencer marketing companies, especially when it comes to the influencer marketing funnel:…

Recruiting the right creators has become one of the most operationally demanding parts of influencer marketing. As brands increase their…

Simon Khung, who goes by the name Simonboy online, is a living testament to the power of resilience and reinvention.…

The creator was a perfect fit. Their audience aligned with the brand’s demographic, and the content was beautifully shot. And…

Written by: Erin Chun Pinterest is often mistaken for just another social media platform, but for influencers and marketers, it…

Q4 is the most critical season of the year for DTC brands. Between Black Friday, Cyber Monday, and the holiday…