With the advancement in technology, new products are being released every single day, making it hard to keep up-to-date with the latest offerings. So, where do you go if you want to upgrade your current tech set-up but do not know if what you are targeting is good per se?
Tech influencers are some of the most reliable individuals for tech recommendations and reviews. While there are many renowned international tech influencers, such as @mkbhd, @unboxtherapy, and @mrwhosetheboss, there are up-and-coming local tech influencers that you might not be familiar with.
In this article, we have compiled five tech social media influencers in Singapore you should be following.
1. Benjamin Ong (@thericebucket) – 39.3K followers
With over 39K followers on Instagram, Benjamin specialises in desk set-ups, tech, and organisation reviews and recommendations. While he announced on his Facebook page at the end of 2021 that he would be going completely offline to spend more time with his loved ones, you can still scroll through his Instagram feed for well-curated and aesthetically seamless posts related to various tech product reviews and desk set-up ideas.
2. Julian Tay (@juliantaytm) – 26.5K followers
Julian is probably one of the more well-known tech influencers in Singapore. While his Instagram page is now filled with a mix of different posts, including non-tech related, he is more known for his YouTube channel, @JulianTechTM, where he shares primarily tech-related content, from getting the latest iPhone 15 pro to building the fastest PC that money can buy. Most of his content is related to computers. As a leading figure in the tech community, Julian is a prime example of KOL marketing that effectively engages a niche audience, making him the tech influencer in Singapore to follow if you’re interested in building your own PC.
3. Glenn Taubenfeld (@glenntaubenfeld) – 6.8K followers
If you are into consumer technology, such as keyboards and cameras, then you have to follow Glenn. With over 6K followers on Instagram, Glenn would be what you will consider a nano influencer. However, despite being a budding content creator, he certainly has nailed it down in terms of curating his Instagram feed. Not only does each post’s colour scheme make his social feed appear aesthetically pleasing, but it is also really seamless and neat. His Instagram is where you can find short snippets of his reviews. However, if you want a more in-depth review, you can head to his YouTube channel under the same moniker, @GlennTaubenfeld.
4. Alex Teo (@mralexteo) – 1.5K followers
Alex, who is a full-time Automation Solution Engineer in a tech MNC, specialises in posting about everyday carry (EDC), desk set-up, and smart tech. While his Instagram page might not have as many followers, he is more well-known on his YouTube page, @AlexTeo, where he shares various comparison test reviews of home tech products. If you are looking to get a robot vacuum or make your home smarter, then he is the guy to follow for reliable recommendations.
5. ZXTECH
ZXTECH is the only one on this list without an Instagram page. While his previous content had a lot of PC reviews, he released an update on the reason why he is not able to upload any more PC reviews. But fret not! You can still get tech recommendations, especially if you are looking for PC-related accessories, such as mouse, monitor, and graphic processors.
Conclusion
While the local tech influencer scene might not be as established as overseas, it is still heartening to find that there are few individuals who are passionate about creating content about their interests.
Nevertheless, if you are a tech brand looking to promote your product, then look no further than GetKobe. As an influencer marketing agency, we work to match brands with the best-suited influencers and vice versa. No matter how small or big your influencer marketing strategy is, our experienced team is able to help you achieve success, avoiding any KOL marketing mistakes. Contact us to get started today!
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