Sustainable living doesn’t have to feel overwhelming or restrictive. Sometimes, it starts with small, thoughtful choices inspired by people who make eco-conscious living feel relatable and achievable. From reducing waste at home to embracing mindful consumption and ethical brands, eco-friendly lifestyle influencers in Singapore are showing that going green can be woven naturally into everyday life.
In this article, we spotlight 7 eco-friendly lifestyle influencers in Singapore who inspire change through authenticity, creativity, and real-world habits. Whether you’re taking your first steps toward sustainability or refining a greener routine, these voices offer ideas worth bookmarking and following.
1. Jasmine Tuan (@jsmntuan) – 3.2K Followers
Jasmine is a passionate zero-waste advocate and sustainable fashion champion based in Singapore. After shifting gears from a fashion-centric lifestyle to conscious consumption, she co-founded Cloop, a community-driven circular fashion platform that organises clothes-swap events and helps reduce fashion waste locally. Jasmine’s feed blends practical eco tips with real-life insights into mindful living and sustainable style, inspiring followers to rethink, reduce, reuse, and rethink how they consume fashion and everyday goods.
2. Melissa Lam (@bamboostrawgirl) – 16.9K Followers
Known online as Bamboo Straw Girl, Melissa Lam is a long-time sustainability advocate and zero-waste pioneer in Singapore who’s been championing green living since 2013. Through her Instagram, she shares practical eco-tips, stories about mindful consumption, and engaging insights on reducing waste — all with the goal of making sustainable habits feel accessible to everyday people. Melissa also founded the Bamboo Straw Girl social enterprise, using simple tools like bamboo straws and community outreach to spark bigger conversations about environmental care and conscious living.
3. Qiyun Woo (@theweirdandwild) – 26.9K Followers
Qiyun Woo is a Singapore-based climate communicator and environmental storyteller who uses bright illustrations and playful visuals to make sustainability topics easy to understand. Through The Weird and Wild, she breaks down complex environmental issues into engaging comic-style posts that educate while sparking curiosity. Her ability to simplify serious topics makes her a strong example of how influencer marketing can drive awareness and meaningful conversations around sustainability in a way that feels accessible, shareable, and impactful.
4. Raye Padit (@rayepadit) – 1.9K Followers
Raye is a sustainable fashion advocate and eco entrepreneur who’s on a mission to make sustainable consumption stylish and accessible. He’s the founder of The Fashion Pulpit (TFP), a social enterprise and community hub that promotes sustainable fashion through clothes swapping, upcycled designs, and environmental education — helping extend the life of garments and reduce textile waste in everyday wardrobes. Known for blending creativity with purpose, Raye’s content and initiatives inspire followers to rethink fast fashion, embrace circular practices, and make greener choices in their style and lifestyle habits.
5. Melissa Tan (@heymelissatan) – 54.5K Followers
Melissa Tan is a well-known climate action and sustainability advocate whose content blends zero-waste living, ethical fashion, and practical eco-tips for everyday life. With a background as a model and environmental speaker, she uses her platform to challenge fast fashion norms, host community events like clothes swaps and conscious markets, and spotlight ways to reduce waste and live more intentionally. Melissa’s work has made her a respected voice in sustainability circles and a strong example of how KOL marketing can be used not just to promote products, but to educate, inspire community engagement, and shift mindsets toward more mindful consumption.
6. Olivia Choong (@theoliviachoong) – 1.1K Followers
Olivia Choong shares her sustainability journey with a focus on simplicity, curiosity, and mindful living. Through her Instagram, she documents real-life steps toward reducing waste, making conscious choices, and learning along the way—from everyday eco swaps to thoughtful reflections on consumption. Her honest and relatable content makes sustainable living feel approachable, encouraging followers to take small, consistent actions toward greener habits without pressure or perfection.
7. Audrey Yang (@thisisaudsomee) – 7.3K Followers
Audrey is a sustainability consultant, visual storyteller, and environmental advocate who uses her creativity to make complex climate and eco topics feel accessible and engaging. She founded Thought Partner Eco, a consultancy that helps small businesses understand and communicate sustainability in meaningful ways, and regularly shares bite-sized posts that inspire mindful living and conscious consumption. Audrey’s work goes beyond tips; she uses her design and narrative skills to break down issues like greenwashing and consumerism into digestible visuals and stories that encourage deeper reflection and action.
Conclusion
Living more sustainably often starts with inspiration, and the eco-friendly lifestyle influencers featured above show that meaningful change can come from everyday choices. From mindful consumption and waste reduction to climate education and conscious fashion, each creator brings a unique voice to the sustainability space in Singapore, making greener living feel more relatable and achievable.
For brands looking to connect with conscious audiences, these creators also highlight the power of authentic storytelling. When values align, influencer partnerships can spark real conversations and build long-term trust. If you’re exploring KOL marketing and want to work with influencers who genuinely resonate with their communities, GetKobe makes it easy to discover, connect, and collaborate with the right voices.
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