Influencer Agency Award of the Year 2025
We’re thrilled to share that we’ve been named “Influencer Agency of the Year” for the 6th consecutive year at Marketing-Interactive’s Agency of the Year Awards 2025!
This incredible milestone is a testament to our commitment to pushing the boundaries of influencer marketing — blending data, creativity, and real relationships to deliver campaigns that resonate.
Case Study Spotlight: Burger King’s “Value Your Way” Campaign
One of the standout campaigns that contributed to this year’s win was our collaboration with Burger King Singapore to promote their $5.95 customizable meal.
We implemented our proprietary A-B-C influencer strategy — Archetype, Broadcast, Connect — to create high-impact, highly relatable content:
Targeting the Right Archetypes
Using our Influencer Management System (IMS), we identified creators who fit three key archetypes:
- The Creative – Known for eye-catching, humorous content
- The Campaigner – Food lovers who advocate for good deals
- The Friend – Street-savvy creators who engage the public directly
Multi-Platform Creative Execution
We focused on Instagram Reels and TikTok to produce content that included:
- Skits
- Street interviews
- Talking-to-camera explainers
This approach helped us cut through the clutter and deliver the promotion in fun, relatable ways that encouraged shares, saves, and conversation.
The campaign generated:
- 38.5M views
- 2.5M likes
- 650K shares
- 156K saves
And inspired cross-border content trends from creators in other countries
These results proved the power of influencer content to drive both visibility and action — positioning Burger King’s promotion as a top food deal online.
Thank You for the Continued Support
This win isn’t just ours — it belongs to the clients who believe in bold ideas, the creators who bring stories to life, and the audience who connects with our work.
As we celebrate this 6th consecutive win, we remain committed to evolving, growing, and continuing to lead the way in influencer marketing.
