At its core, the beauty industry taps into our universal desire to become the best, most beautiful version of ourselves. This never-ending journey drives millions to seek new products, techniques, and inspirations that can enhance their looks and physique. In this dynamic space, beauty influencers have become trusted figures whose personal experiences and professional insights resonate with those looking to improve themselves aesthetically.
For beauty brands, the rise of influencer marketing presents an incredible opportunity. Partnering with influencers allows businesses to reach highly engaged audiences, foster authentic connections, and showcase their offerings in innovative ways. Thus, it is safe to say that these online personalities have cemented themselves as an indispensable aspect towards achieving the success that many in the beauty industry seek. If you’re interested in tapping into the potential of beauty influencers, consider partnering with the ones we’ve listed below.
1. Mongchin Yeoh (@mongabong) – 313K followers
Mongchin Yeoh is a prominent figure in Singapore’s beauty influencer scene and one of the most trusted sources of makeup tutorials, skincare reviews, and style inspiration. Beyond beauty, her content also spans other categories such as fashion, lifestyle, and travel, and thus appeals to a much broader audience than her peers. Mongchin also shares glimpses of her personal life, including her experiences as a new mother, which further ups her relatability among her followers.
2. Christabel Chua (@bellywellyjelly) – 302K followers
Beauty and lifestyle influencer Christabel Chua initially gained recognition through her blog and YouTube channel, where she shared beauty tips, travel vlogs, and personal anecdotes. Over time, her brand has expanded to include collaborations and KOL marketing partnerships with various local and international brands, focusing on skincare, fashion, and lifestyle products. All in all, she continues to be an influential figure in the Singaporean social media landscape who is admired for her authenticity and engaging content.
3. Melissa Celestine Koh (@melissackoh) – 280K followers
Melissa Celestine Koh is a popular Singaporean influencer renowned for her lifestyle, fashion, and beauty content. Check out her Instagram and you’ll be met with a blend of aesthetic visuals featuring style inspiration, beauty tips, and snapshots of her personal life. Her posts also often showcase her treasured family moments, parenting journey, and entrepreneurial ventures, making her a relatable figure for mothers and aspiring entrepreneurs alike.
4. Andrea Chong (@dreachong) – 308K followers
Andrea Chong is another famous influencer who began her social media career by blogging about her many passions, which include beauty, fashion, travel, and lifestyle content. Beyond her digital presence, she is also a certified scuba diver, lifeguard, and Taekwondo black belt, showcasing a range of skills outside of being an influencer. Known for her down-to-earth personality, she has worked with numerous brands and even launched her own fashion label.
5. Leanne Ho (@loveforskincare) – 64.3K followers
Leanne Ho is a micro influencer whose beauty content specifically revolves around skincare, makeup, and wellness. She began her influencer journey at the age of 40 and has since become a notable figure in the beauty community. Her content emphasises product reviews, skincare tips, and the art of self-care. Leanne’s Instagram feed is a curated collection of visually appealing flat-lay photographs and thoughtful insights about beauty products, often incorporating her experiences and genuine interest in the beauty industry.
6. Soh Pei Shi (@speishi) – 378K followers
Soh Pei Shi began her journey towards social media stardom by creating lifestyle videos on YouTube and has since expanded her reach to include beauty and fashion tips. Her Instagram grid reflects a mix of beauty brand reviews, fashion-forward outfits, personal stories, travel experiences, and more. Pei Shi’s unique storytelling style further elevates the quality of her every post, which is why it’s no surprise she’s gained such a substantial following.
7. Cherylene (@cherylenechan) – 115K followers
Cherylene Chan is a lifestyle and beauty influencer who specialises in creating content around skincare routines, makeup tutorials, and product endorsements, emphasising approachable and relatable beauty practices. Cherylene also occasionally intertwines her beauty content with lifestyle elements, such as travel and wellness. Beyond beauty, she has her own lifestyle brand, The Oversized Club, which started with her doodles and expanded into merchandise like satin pyjamas with playful designs.
8. Anda (@andathesea_) – 44.5K followers
Anda is a budding beauty influencer whose core focus is on makeup and skincare tips. Her content mainly caters to those struggling with acne and covers practical advice and valuable insights on how to manage and conceal this common issue through effective skincare routines. As someone who’s driven by a genuine passion to help others become more confident in themselves, Anda has established herself as one of the go-to sources for curated beauty tips and tutorials with a focus on everyday practicality.
9. Michelle Sielman (@bubblymichelle) – 63.3K followers
Michelle Sielman is a beauty blogger worth following if luxury beauty content is what you seek. Her Instagram page primarily features high-end makeup and skincare, emphasising detailed product reviews and showcasing the latest luxury beauty trends. Michelle frequently reviews trending collections such as those from Chanel and other luxury brands, along with in-depth skincare and makeup tutorials. Her posts often provide a mix of authentic insights and aspirational aesthetics, making her a trusted voice in the beauty industry.
10. Annabel Lee (@followthatway) – 80.4K followers
Annabel Lee made a name for herself online thanks to her awe-inspiring beauty and creative nail art. Her Instagram page features intricate and vibrant nail designs that range from florals and designer logos to anime-inspired creations. Annabel’s posts often include tutorials and product recommendations, making her a go-to source for nail art enthusiasts. Beyond nails, she shares a blend of beauty and lifestyle content, showcasing her versatility and attention to detail.
Conclusion
Beauty influencers have played a pivotal role in transforming how consumers discover and engage with products, setting trends, and redefining standards, and they will forever remain a driving force in the ever-changing landscape of the beauty industry.
Looking to take your brand to the next level? Partner with us at GetKobe today and access our full suite of resources to build authentic, high-impact campaigns and connect with the best influencers to showcase your brand in the best light. Get in touch today and let’s start creating a marketing strategy that resonates with your audience!
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