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Home»Marketing»A Rogue Keg Upends a Wedding in Bud Light’s Super Bowl 60 Ad
Marketing

A Rogue Keg Upends a Wedding in Bud Light’s Super Bowl 60 Ad

adminBy adminJanuary 31, 2026No Comments3 Mins Read
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A Rogue Keg Upends a Wedding in Bud Light’s Super Bowl 60 Ad
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It’s not a wedding without Bud Light in the Anheuser-Busch brand’s Super Bowl 60 commercial.

The full 60-second ad, titled “Keg” and created by Anomaly, reunites three longtime brand spokesmen—rapper Post Malone, comedian Shane Gillis, and NFL icon Peyton Manning—to save a runaway Bud Light keg.

Set during a post-wedding reception on a scenic cliff, the keg tumbles off a dolly and down the hillside, followed by the entire wedding party. As Whitney Houston’s classic “I Will Always Love You” plays, the bouquet flies apart, a guest’s hair gets some airtime, and many tuxedos are ruined in service of saving the keg—which lands, unscathed, in time for Gillis to casually stroll down a trail and tap it for the thirsty, scuffed-up crowd.

“I haven’t been to too many weddings, but this was one I definitely couldn’t miss!” said Post Malone, who’s worked with Bud Light for nearly 10 years, in a statement. “It’s always a party on set with Bud Light, and I was stoked to reunite with my boys and return for my fifth Super Bowl commercial with Bud Light.”

The brand also dropped this teaser ads showing how the stars got to the wedding:

Rollin’ into #SBLX like pic.twitter.com/h8CtdDSEOa

— Bud Light (@budlight) January 21, 2026

And earlier this month, Gillis took part in a crossover promo for the 2026 Milano Cortina Winter Olympics, which will be held Feb. 6-22 in Italy, with snowboarder Shaun White.

On a snowy bank in New York’s Central Park, White—who is retired from the sport but will be a correspondent at the Games—jumped over Gillis, who saluted him with a can of Bud Light. 

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Alcohol Industry News Bowl Bud Keg Lights Rogue Super Super Bowl Commercials Upends Wedding
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