[21:02] Why B2B Marketing Offers More Opportunities — When asked why B2B marketing is better, Francis responds: “Because there’s so many opportunities and low hanging fruit. I would encourage any B2C marketer to consider making the move. You’ll work on a new product launch, and the engineer will give you the 100 reasons why this product is better. And then as marketers, we’ll distill that and try to come up with a unique selling point that’s truly differentiated.”
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