[16:46] Moving Beyond Transactional Fashion — Fast fashion created a culture of constant disposal. Eric’s mission is to reverse that by building regenerative business models that give more than they take. Every UNLESS piece is designed to return to soil, not landfill. This is a quiet revolution redefining what sustainability means in practice and pointing toward a truly regenerative fashion economy.
[20:46] Purpose-Driven Brand Innovation — From his early work at Adidas to his current role driving Under Armour innovation, Eric has seen how purpose-driven leadership sparks loyalty and creativity. Whether launching Parley’s ocean-plastic initiatives or rethinking performance gear through plastic-free innovation, he believes mission-centred brands inspire both their teams and their customers to believe in something bigger than a logo.
[25:00] Authentic Influence and Brand Transformation — Influence today is more personal than ever. Eric partners with creators who live the message, athletes, designers, and storytellers rooted in eco-conscious design and authenticity. Together, they show that real brand transformation comes from alignment, not endorsement, and that cultural credibility grows one honest relationship at a time.
[27:41] Leadership for the Next Generation — Eric closes with lessons on leadership shaped by decades of fashion industry transformation. His compass: curiosity, conviction, and courage. “Don’t let perfect get in the way of better,” he says. “Ask for advice, not permission.” It’s a reminder that progress, whether in regenerative fashion or in life, starts with motion, one thoughtful step at a time.
