Yoast AI Brand Insights, part of the Yoast SEO AI+ plan now lets you scan how your brand appears in answers generated by Claude. You can see your Claude data alongside ChatGPT, Perplexity, and Gemini, all in one dashboard.
Why Claude is worth paying attention to
Think about how your own customers are making decisions right now. They’re not just Googling anymore. Nearly half of consumers used AI to research purchases in 2025, and 64 percent plan to use it in 2026, for everything from big investments to everyday buys. At the same time, the businesses they’re choosing between are catching on too. AI adoption among small businesses tripled in just two years according to the JPMorganChase Institute.
What that means for your brand is that the conversation is happening across more places than ever. Your customers are using ChatGPT, Perplexity, Gemini, and now Claude, often for different reasons and in different contexts. Each platform forms its own view of the brands it mentions, drawing on different sources and applying different reasoning. So the same question about your business can get a very different answer depending on where it’s asked.
With Claude now added to Yoast AI Brand Insights, you can see how all four platforms describe your brand, in one place.
What’s new
You can now:
- Run brand visibility analyses in Claude, in addition to ChatGPT, Perplexity, and Gemini
- Compare how all four platforms describe your brand, with a built-in historical view
- Track brand mentions, sentiment, and citations across every platform in one place
- Monitor changes over time in your AI Visibility Index
How to get started
If you’re already using Yoast SEO AI+, nothing changes in how you work. Log in through MyYoast and Claude will appear as a new option in your dashboard at your next analysis, at no extra cost.
If you’re not yet on Yoast SEO AI+, upgrading gives you access to AI Brand Insights along with on-page SEO tools, content optimisation, and AI-powered insights, so you can see how your brand is mentioned and act from the same workflow.
Get Yoast SEO AI+ to start scanning your brand across Claude, ChatGPT, Perplexity, and Gemini.
