Browsing: Agentic

Third-party sources play a major role in how AI systems understand and describe brands. For example, AirOps research found that 85% of…

AI agents can search, compare options, and complete actions on behalf of users. That means they’re deciding which brands to interact…

Influencer marketing is entering a new phase. For years, brands relied on platforms that helped them search for creators, send…

Designing for agentic AI requires attention to both the system’s behavior and the transparency of its actions. Between the black…

Developing effective agentic AI requires a new research playbook. When systems plan, decide, and act on our behalf, UX moves…

Google had a lot of news out of Google I/O, as you would expect. The big item, which we predicted,…