Browsing: data

Webinar analytics aren’t just a report card. They’re also a goldmine of data you can use to understand what your…

Google Ads says Data Manager will stop requiring SHA-256-hashed customer data from November 16, 2026, and support encrypted customer data…

Webinars give you some of the clearest engagement signals in your marketing mix: who showed up, how long they watched,…

The Gemini (Vertex) API now gives limited access to grounding queries and returns the search phrases in the [‘groundingMetadata’] object.…

Once we move from topics to questions, whether in organic search or LLMs, we naturally move deeper into what SEOs…

Google updated the Data Manager API with new audience management tools, more flexible data ingestion and expanded support for user-provided…

Brands running creator programs are seeing conversion rate lifts of 30%, 40%, even 214% — not from better creators, not…

“Is my Domain Rating good?” is one of the most common questions in SEO. The honest answer: it depends entirely…

Ranking #1 doesn’t mean what it used to. In fact, 57% of organic position-one results sit above the fold on…

Google has talked about AI search clicks several different ways since AI Overviews launched. This week, the company added new…