Browsing: Marketing

Influencer marketing is officially having its moment—and it’s not slowing down. With the industry set to grow from $24 billion…

In many global organizations, creator marketing remains fragmented. One team runs organic campaigns. Another handles seeding and affiliates. Paid media…

In the ever-expanding world of meal kits and delivery services, influencer marketing has become the secret sauce behind brand success.…

For businesses looking to boost brand awareness and engagement, influencer marketing in Singapore presents a powerful opportunity. Many brands collaborate…

With the advancement of technology over the past few decades, brand marketing strategy has continued to evolve. With the ability…

The influencer marketing landscape is evolving rapidly, and staying ahead requires understanding the key trends shaping the industry. We sat down…

The alcoholic beverage industry is buzzing — and no, it’s not just because of that cocktail you’ve been enjoying. With…

Having been on Twitter since 2008, even though this is being published in 2024, I still prefer to refer to…

Ouch—that was another marketing strategy collapsing into a pile of nothing with a bang, and that hurt! But why?! The…

In a previous PR lifetime, I represented beauty and personal care brands, selling shampoos and deodorants. I learned a lot…