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Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing directly into campaigns, letting…
Google is now powering some of the responses you see in AI Mode using Gemini 3. We expected this to…
More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign that Google’s months-long test…
With AI Max for Search now widely available in beta, advertisers are debating everything from performance comparisons to how it…
Google parent Alphabet is expected to face a new EU investigation over claims that it demotes news publishers in search…
YouTube has removed the “close” button on sidebar panels in some horizontal video ads on mobile, making the ad’s sidebar…
AI may be reshaping search, but ads aren’t going away, according to Google VP of Product, Search Robbie Stein. What…
Nearly 90% of businesses are worried about losing organic visibility as AI transforms how people find information, according to a…
Google Ads appears to be testing an automatic assignment of New Customer Value within New Customer Acquisition (NCA) campaigns —…
On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef, a familiar face to the PPC Live…
