Browsing: News

Key takeaways Unilever believes the biggest creator marketing mistake brands make is confusing creator volume with creator marketing maturity. Speaking…

Google updated the Data Manager API with new audience management tools, more flexible data ingestion and expanded support for user-provided…

AI models searched for brands they already knew 3.2 times more often than unfamiliar brands, according to a new study.…

ChatGPT Ads is rolling out a slate of new advertiser tools focused on smarter bidding, improved measurement, budget pacing, and…

Google’s DMCA claims against SerpApi were dismissed July 20. Google now has 21 days to amend part of its complaint.…

We are delighted to announce a new enhancement to our Newsletter module—one of the most requested features from our users.…

EU regulators are expected to rule that Google illegally favored its own shopping, travel, and other specialized services over rivals…

OpenAI’s ad revenue forecast is on pace to miss its 2030 target by 90%, according to Emarketer. OpenAI projected $2.5…

Twelve months ago, the industry was betting on which AI platform would win discovery. Perplexity looked like the search-native challenger.…

OpenAI rolled out a new feature to let ChatGPT Ads generate ads for you – I suspect using AI. The…