Artificial intelligence (AI) apps are transforming how we build and work with WordPress. It seems like we’re inundated with new tools and use cases nearly every day. That’s either fun, scary, or both – depending on where you stand.
Our clients are also starting to grasp the implications of using AI. Or, they’re at least interested in what the technology can do for them and their website.
Once again, that’s a double-edged sword. It’s great that AI improves our efficiency and coding capabilities. Agencies and freelancers now have access to a valuable resource that can help take our businesses to new heights.
However, it may also lead to a shift in client expectations. They’re going to want more from us in less time. Oh, and they’ll also want it cheaper than before. It’s understandable, if not completely realistic.
So, how do we keep clients from asking for the moon at the speed of light (and for the price of a cup of coffee)? It’s all about process and communication.
You’re Still the Expert
One might assume that AI is smarter than humans. Sure, it may be fast and answer questions with unwavering confidence. For some, this leads to a false belief that these apps can and should do everything for us without our input.
But AI isn’t a perfect fit for every task. And even in those areas where it excels, humans should still verify the results.
Using ChatGPT, Claude, or Gemini on its own won’t solve every problem. Much depends on the person using these tools. A skilled developer will know what to ask for, as will a content writer or marketer.
When it comes to generating WordPress plugins, future maintenance is also a concern. As such, the ideas behind the software must have a solid foundation. The details matter.
Without human intervention, there is no way to guarantee accuracy, security, or even the appropriateness of the results. AI can perform the task, but shouldn’t be left to make all the important decisions.
This is why your expertise is still a necessary ingredient for success. These apps are most useful when we’re there to guide them.
There’s More Time To Get Things Right
In the right hands, AI speeds up the development process. What used to take days can now be done in an afternoon. There’s no question that the technology saves us time.
The question is: What should we do with this extra time? Do we want to rush to launch our project or step back and consider what else we can improve?
Building custom layouts and functionality has traditionally been an obstacle – particularly for small agencies and solopreneurs. We only have so much time to dedicate to a project, and those items typically have the highest priority. They also require a lot of trial and error. Bugs must be squashed, and adjustments are made as we go deeper into the process. It’s easy to go down a rabbit hole.
That often led to little extras being left behind. Worse yet, things like accessibility or performance were half-baked, rather than being fully thought out. Projects didn’t always reach their full potential.
AI affords us more time to consider those other important aspects. Instead of development headaches leading to a mad scramble, we can now take a more holistic approach to site building. We can test thoroughly and make improvements.
Theoretically, AI facilitates a faster turnaround time. It’s also an opportunity to ensure quality.
Project Outcomes Are Your Value Proposition
Some clients will undoubtedly expect you to lower your prices. They may even ask you about your use of AI and how it impacts cost. It sounds reasonable, but there’s a flaw in this logic.
Successful outcomes are your biggest value to clients. How you get there isn’t the point. It’s a debate we’ve had before in the WordPress ecosystem.
The advent of page builders led to similar questions. Since we’re no longer building layouts by hand, does that mean our design skills are worth less money?
That’s like asking a carpenter if they charge less because they use power tools instead of a screwdriver. Likewise, automation in other industries doesn’t necessarily lead to lower prices. New vehicle prices go up every year, despite the presence of robots on the assembly line. And better software doesn’t lead to discounts from your accountant.
One reason we invest in new technologies like AI is to produce better results. If anything, we should look to increase our profit margins, not lower them. This shouldn’t be a race to the bottom.
It’s a discussion worth having with clients who challenge your pricing model. Yes, anyone can use AI. But anyone can use a page builder or even an SEO plugin. That doesn’t guarantee results.
We can produce outcomes that are tailored to client needs. AI is but one tool we can use to get there. It’s no substitute for our skills and experience.
AI Means More Is Possible, Within Reason
AI opens a world of possibilities for WordPress agencies and our clients. It can also lead to imaginations running wild. That’s why setting realistic expectations is important.
It’s up to us to set the tone. We must consider how we talk about AI and any claims we make about its capabilities. Our messaging should reflect how this technology helps us better serve clients, while avoiding hyperbole about miracle cures for every challenge.
That’s hard to do in an ecosystem where others are pumping out big promises. Then again, it’s no different than other can’t-miss solutions from years past. As always, agencies and freelancers should be the voices of reason.
Doing so builds trust with clients. That’s still the cornerstone of a successful business, regardless of the technology we use.
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