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Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

One of the basic foundations of a website’s SEO best practice is meta tags. When building a new website, you’ll find yourself setting up different types of meta tags for SEO. To develop optimized web pages, you need a good understanding of what meta tags are, their importance to SEO, best practices in creating them, and the types of meta tags you should focus on. These and more are what you will learn in this guide. Also, you will discover why meta tags can help your website get more brand exposure and increase click-through rates.  But first, let’s start with…

Hi, I’m Gia. That’s short for GRIN Intelligent Assistant. But don’t let the name fool you—I’m not just here to assist. I’m here to make you faster, stronger, and more strategic.  Most AI tools out there are flash over function. Sure, they mean well. But when it comes time to actually do the work, they act confused, talk in circles, or crash out entirely.  It’s exhausting. And honestly? The industry already has enough tools.  I’m built differently. I like real work—especially the kind that used to eat up your day. Finding creators, chasing follow-ups, tracking performance, pulling reports… yeah, all…

Table of contents Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively and avoid any unpleasant surprises. The truth is that the answer is rarely simple. Ask ten business owners about their website building costs and you will probably get ten completely different answers. That is because website costs can range from almost nothing…

Prompting is more than giving AI some instructions. You could think of it as a design act, part creative brief and part conversation design. This second article on AI augmenting design work introduces a designerly approach to prompting: one that blends creative briefing, interaction design, and structural clarity.In “A Week In The Life Of An AI-Augmented Designer”, we followed Kate’s weeklong journey of her first AI-augmented design sprint. She had three realizations through the process:AI isn’t a co-pilot (yet); it’s more like a smart, eager intern.One with access to a lot of information, good recall, fast execution, but no context.…

The music marketing industry has become saturated with agencies promising overnight success through inflated follower counts and artificial engagement metrics. Against this backdrop of questionable practices, USA Music has established itself as a leading voice for authentic growth strategies that prioritize genuine fan development over vanity metrics. The Los Angeles-based agency has spent over six years demonstrating why real connections matter more than impressive numbers when building sustainable music careers. The fundamental challenge facing many emerging artists today stems from a widespread misunderstanding of social media marketing effectiveness. Musicians often fall into the trap of focusing on follower counts…

WHY TRUST INFLUENCER MARKETING HUB? Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed.…

WordPress is still the most popular open-source content management system (CMS) – by far – powering 43.5 % of all websites on the web, and still in my opinion the most adaptable CMS to work with. However, WordPress isn’t just a plug-and-play CMS. If you’re in the marketing team or the CMO, you may find yourself inheriting and using a WordPress site that will most likely have a less-than-ideal stack setup. Don’t accept that this is just the setup you have. If your tech stack isn’t aligned correctly, it could directly hinder some of your own goals. While it may…

It’s time to delve into a collection of the best beautiful, modern serif fonts. Serif fonts are ideal for printed literature, detailed typography, or for creating a more formal effect. And these popular serif fonts really stand out from the crowd. We’ve gathered more than 100 of the best modern serif fonts that you can quickly start using in your work. You’ll be amazed at what a difference they can make to your design project, compared to the more generic system fonts that get all too commonly used.…

Singapore’s food scene moves fast. From bubble tea crazes to viral café desserts, new F&B concepts appear almost weekly, each vying for a moment in the spotlight. But while many fade after their initial buzz, a select few manage to capture genuine consumer love and sustain long-term hype. One recent success story is Yo-Chi, an Australian frozen yogurt brand already beloved in its home market for its rich flavors and customizable toppings. With a loyal following across Australia, Yo-Chi set its sights on Singapore as its first international expansion. Within weeks of its launch, social media feeds were filled with…