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McCann New York has been named U.S. creative agency of record for four brands within Reckitt’s Essential Home portfolio—Woolite, Resolve, Rid-X, and Easy-Off—expanding its longstanding global relationship with the CPG.The closed review ran for approximately eight weeks, McCann said. Havas was the incumbent. McCann declined to comment on whether other agencies participated in the review.McCann will lead strategy and creative across television, digital, social, and experiential for the four brands, which span fabric care, carpet care, and home maintenance. The account will be supported by McCann’s offices in New York and Toronto, as well as its social and influencer arm,…

The $10K monthly retainer represents a milestone for service-based entrepreneurs, transitioning a business from survival mode to sustainable growth. Yet this level of client engagement remains out of reach for most. Christian Davis and Josh King Madrid, the founders of Persuasions.ai, dedicated their careers to understanding why—and then built an AI copywriting system to solve it. The Positioning Problem Davis and Madrid’s first insight was that the barrier to a $10K monthly retainer is not a lack of skill; it is a failure of positioning. When a service provider is perceived as a commodity “copywriter,” it is nearly impossible to justify premium fees. The breakthrough…

As AI chatbots become the go-to tools for travel planning, product recommendations, and more, marketers face a growing challenge: how do you make sure your brand appears in the answers? Semrush believes it has the answer – and it’s launching an award program to spotlight the brands leading the way. The newly announced AI Visibility Awards recognize the companies most often cited, recommended, and surfaced in AI-generated responses, using Semrush’s AI Visibility Index, a dataset built from more than 2,500 real prompts run through ChatGPT and Google’s AI Mode. Andrew Warden, CMO at Semrush, said: “This year marks a turning point…

The web may be an omnipresent part of our lives. However, it’s also more fragile than we’re willing to admit. How fragile? Try to get things done when the likes of Amazon, Cloudflare, Akamai, or Microsoft have an outage. These behemoths can take out large swaths of the internet, including time-wasters like social media. Web hosts can also run into problems, albeit on a smaller scale. Servers are bombarded with bot traffic and are always a target for hackers. A website can go down at any time. Taken together, perhaps we should feel fortunate to get any work done at…

Do you feel like your AI-generated copy sounds robotic, generic, or just doesn’t sound like you? Are you looking for a way to leverage tools like ChatGPT to increase your output without sacrificing the human element that drives sales? In this article, you’ll discover a strategic five-step process to train AI to write high-converting copy […] The post How to Write High-Converting Copy with AI: A Strategic Framework appeared first on Social Media Examiner. Source link

Sustainability in influencer marketing is no longer a side conversation for brands. Instead, it has become a defining factor in how consumers evaluate authenticity, trust, and long-term value. As 2026 approaches, influencer strategies that ignore sustainability risk falling behind both audience expectations and regulatory standards. At the same time, creators are becoming more selective. Many now avoid partnerships that lack transparency or measurable impact. As a result, brands must rethink sustainability in influencer marketing not as a message, but as an operating principle built into campaign strategy. This shift is reshaping how influencer campaigns are planned, executed, and measured across…

What even is SEO? Back (5+ years ago), when I was working as a consultant, most of our clients had SEO teams that were responsible for their sites’ Google Analytics installations. Why is that? Google Analytics is not a search engine. It could easily be the purview of the UX team, or the Paid Search team, or engineering/tech/product, etc. At least part of the reason for this common delegation is that SEOs have carved out a niche as being generalist technical marketing problem solvers. I recently heard Pierre Far describe SEOs as de facto website product owners. And, while I like that…

In this article, pioneering author and web designer Andy Clarke shows his techniques for creating Toon Text titles using modern CSS and SVG.After finishing a project that required me to learn everything I could about CSS and SVG animations, I started writing this series about Smashing Animations and “How Classic Cartoons Inspire Modern CSS.” To round off this year, I want to show you how to use modern CSS to create that element that makes Toon Titles so impactful: their typography.Title Artwork DesignIn the silent era of the 1920s and early ’30s, the typography of a film’s title card created…

Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad placements — addressing ongoing confusion among advertisers testing AI Max and mixed match-type setups. Why we care. As ads expand into AI-powered placements, advertisers need to understand which keywords are eligible to serve — and when — to avoid unintentionally blocking reach or misreading performance. Back in May. Responding to questions from Marketing Director Yoav Eitani, Marvin confirmed that an ad can serve either above or below an AI Overview or within the AI Overview — but not both in…

The world of social media marketing is at a tipping point. For years, businesses have poured growing budgets into paid social media to counteract dwindling organic reach. But as ad costs climb and user skepticism toward sponsored content grows, a reliance on paid social is becoming an unsustainable strategy. The question for forward-thinking brands is no longer if they should invest in organic, but how they can win with it. I’ve been helping businesses navigate this shift for over a decade after writing one of the first books on social media marketing strategy, Maximize Your Social, and here’s what I know: organic social media…