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Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
The dream of building a perfect home often comes with the vision of total, uncompromised personalization. But when you hear the term “custom home,” what does that really mean? Is it just picking out countertops, or is it designing the flow of every room from the ground up? The truth is, the level of customization in a custom home is entirely up to you and your budget—it can range from highly personalized to absolutely bespoke. Many builders offer options that fall into a spectrum of home building: production homes (fully pre-designed), semi-custom homes (some choices within a set plan),…
The world of influencer marketing keeps evolving fast. As we head into 2026, some of the changes we’ve seen already are starting to solidify into long-term shifts. Brands, creators, and marketers who adapt now stand to benefit — and those who keep doing things the “old way” might get left behind. Bigger Budgets and Bigger Stakes Influencer marketing is no longer a niche tactic — it’s becoming central to many brands’ marketing strategies. According to recent industry forecasts, global ad spend on influencer/creator marketing is expected to keep rising significantly in 2026. More brands plan to increase their influencer budgets:…
When you facilitate HTTPS on your website, it provides a ranking boost. However, do not expect once you have installed an HTTPS on your website it will instantly speed up your SERP rankings. There are several other things one needs to do apart from having an HTTPS certificate installed- One needs to have quality links on the website Have creative social media tags Perform regular site audits Create quality and creative content Keep updating innovative content on the website Perform consistent on-page optimization Taking care of any duplicate form of content Reducing crawl errors Another important point to note is…
As the holiday season draws nearer, there’s no better time to infuse your computer screen with a dash of festive flair. This collection of high-definition wallpapers have all been created by skilled photographers and designers, and here’s the best part – they’re all readily available for you to download and use for free. You’ll encounter a delightful array of holiday imagery, including exquisitely adorned Christmas trees that glisten with enchanting ornaments, vivid red candy canes that make you feel the spirit of childhood, tranquil winter landscapes that transport you to a serene snowy world, and vintage seasonal scenes that give…
The second ceremony that I want to talk about is discovery. This I find just fascinating to be in a meeting like this because it really helps me to get a lot of answers from engineers.As a product person, you might see the memes and jokes around the product person is just demanding we want this, we’re going to release that, and the engineers are the ones that are actually doing all the heavy lifting behind it.If you’re not aligned, then you’re promising something that will not be delivered on time, or you’re going to just put pressure on somebody…
Affiliate marketing software has quickly become one of the most important tools in the digital marketing stack. But with hundreds of options, from open-source affiliate tracking tools to enterprise SaaS platforms, choosing the right solution can feel overwhelming. The good news? You don’t need the biggest or flashiest tool. You need the one that aligns with your team size, your budget, and your growth goals. What Is Affiliate Marketing Software? Affiliate marketing software helps brands track, manage, and scale affiliate partnerships. Instead of juggling spreadsheets and manual payments, software automates the process: recruiting affiliates, tracking clicks and conversions, and managing…
Lead your organization’s AI strategy before someone else defines it for you. A practical framework for UX professionals to shape AI implementation.Your senior management is excited about AI. They’ve read the articles, attended the webinars, and seen the demos. They’re convinced that AI will transform your organization, boost productivity, and give you a competitive edge.Meanwhile, you’re sitting in your UX role wondering what this means for your team, your workflow, and your users. You might even be worried about your job security.The problem is that the conversation about how AI gets implemented is happening right now, and if you’re not…
Neither Facebook Ads nor Google Ads is universally better than the other. Google Ads excels at capturing high-intent users actively searching for products, delivering faster conversions. Facebook Ads builds brand awareness among targeted demographics at lower cost. The optimal strategy combines both platforms to cover the entire purchase funnel. The fundamental difference: Google Ads captures demand that already exists, while Facebook Ads creates demand where none existed before. Think about how you use each platform personally. When you Google “best running shoes,” you’re ready to buy. When you scroll Facebook and see an ad for running shoes, you might not…