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If you’re adopting an SXO approach, you need to focus on metrics that truly reflect user experience. Start analyzing what users do after they land on your site: where they scroll, where they pause, what they try to click, and where they hit friction.Tools like Microsoft Clarity, Hotjar, or Crazy Egg help you move from guessing to seeing exactly how users interact with your site and identify the biggest opportunities. Full disclosure here — I am an ambassador for Microsoft Clarity and will be using it as my tool of choice throughout this article.Above-the-fold content & first impressionsAbove-the-fold content matters for both users…

A new national review of speeding enforcement reveals sharp differences in how states police drivers, issue citations, and penalize dangerous speeds — disparities that shape everything from roadway safety to court caseloads and insurance costs. The study, conducted by Bader Law, analyzed more than a decade of federal fatality data, five years of state‑reported traffic caseloads, and comparative fine structures to understand where drivers are most likely to be ticketed and where speeding poses the greatest risk. Speeding remains one of the most persistent threats on U.S. roads. According to the National Safety Council, speeding contributed to 28% of all…

By: Chelsea Goodson In a world where polished feeds and picture-perfect posts dominate, authenticity has become the ultimate differentiator for influencers. Audiences are smarter than ever: they can spot overly scripted or purely promotional content from a mile away. What they crave? Connection. Relatability. Honesty. Whether you’re just starting your influencer journey or have built a thriving platform, creating authentic content can transform your reach, engagement and long-term brand partnerships: and we have to say, authenticity is at the back-bone of all the the do here at Find Your Influence. Ready to get started? Here’s how to do it and…

Google DeepMind CEO Demis Hassabis said Google doesn’t have any current plans to introduce advertising into its Gemini AI assistant, citing unresolved questions about user trust. Speaking at the World Economic Forum in Davos, Hassabis said AI assistants represent a different product than search. He believes Gemini should be built for users first. “In the realm of assistants, if you think of the chatbot as an assistant that’s meant to be helpful and ideally in my mind, as they become more powerful, the kind of technology that works for you as the individual,” Hassabis said in an interview with Axios.…

6. Should we invest in GEO, or is it just chasing a fad?Both can be true. A lot of what’s being labeled as Generative Engine Optimization overlaps with what SEO teams have been doing for years. This includes: Creating original, data-driven content with unique perspectivesFeaturing recognized authors and trusted brands. GEO improves AI visibility, but it’s not a new concept. Fundamentally, if you’ve been investing in SEO, brand building, and content marketing, you’re already doing GEO. If you haven’t, now’s the time because it definitely matters for AI search.7. Should recipe, food, or travel bloggers block AI crawlers?That’s a really hard one. I know…

Influencer marketing has always been about more than likes and followers, it’s about driving real business outcomes. But until recently, most brand partnerships were built around flat fees and one-off campaigns, making ROI tough to measure. Now, in 2025, the industry is experiencing a major shift: affiliate-first influencer marketing. This approach puts performance at the center of creator partnerships, rewarding influencers for conversions, not just content. And it’s quickly becoming the tipping point for how brands and creators work together. What Is Affiliate Influencer Marketing? At its core, affiliate influencer marketing combines two powerful strategies: Influencer marketing: Building trust and…

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin showing additional ads per search query in the UK, followed by Japan. The expansion is expected to roll out to all Apple Ads markets by the end of March. Why we care. More ad slots in App Store search results mean more chances to win installs—but also more competition for the same high-intent queries, which could push up costs. With no ability to choose placements, performance may vary by…

Video has become the heartbeat of social media marketing. Whether you’re building your brand, nurturing leads, or driving website traffic, social media videos offer small businesses an unmatched way to connect with customers on a personal level. Nevertheless, many entrepreneurs still struggle with how to create, plan, and measure video content effectively. As someone who has been teaching social media strategy at Rutgers Business School and advising businesses as a Fractional CMO, I’ve seen firsthand how video transforms marketing results. I also cover video marketing strategies extensively in my book Digital Threads and on my YouTube channel. In this guide, I’ll walk you through how…

Shipping automation has become a core operational requirement for modern businesses rather than a back-office convenience. As online sellers expand across multiple marketplaces and customer expectations continue to rise, manual shipping processes increasingly lead to errors, delays, and unnecessary costs. For businesses shipping regularly in the United States and Canada, automation now plays a direct role in profitability, customer satisfaction, and long-term scalability. Managing orders across platforms, selecting carriers, generating labels, and sharing tracking information manually no longer scales in a competitive ecommerce environment. This guide explains how shipping automation works, what tools power it, and how businesses use automated…

User inputSo that’s where the user inputs. It’s where you input your query because you’re trying to find the best pair of running shoes for you personally, not just what ChatGPT’s browser thinks is the best pair of running shoes. Context understandingSo then what happens is there’s a context understanding that goes on. It analyzes what your current browsing session is, and that could be multiple tabs. Now just so you know, the model can see what you’re browsing only with your permission. So you can switch this on or off in ChatGPT’s Atlas at the moment. Information retrievalThen what happens is there’s…