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Artificial intelligence has changed the way businesses approach marketing. But at Changescape Web, founder Ken Tucker believes the goal isn’t to automate everything—it’s to amplify the human connection that drives real results. For two decades, Tucker has helped small businesses grow through data-driven strategies and repeatable marketing systems. Today, his agency stands at the forefront of AI adoption, proving that the smartest automation is the one that feels most human. Using AI to Serve, Not Replace Changescape Web’s AI-driven approach began with a simple question: how can automation make marketing more personal, not less? Tucker and his team developed…

YouTube is beginning to expand access to its likeness detection tool to all channels in the YouTube Partner Program over the next few months. The technology helps you identify unauthorized videos where your facial likeness has been altered or generated with AI. YouTube announced the expansion after testing the tool with a small group of creators. The tool addresses a growing concern as AI-generated content becomes more sophisticated and accessible. How Likeness Detection Works Channels can access the tool through YouTube Studio’s content detection tab under a new likeness section. The onboarding process requires identity verification. You scan a QR…

Research isn’t everything. Facts alone don’t win arguments, but powerful stories do. Here’s how to turn your research into narratives that inspire trust and influence decisions.In the early days of my career, I believed that nothing wins an argument more effectively than strong and unbiased research. Surely facts speak for themselves, I thought.If I just get enough data, just enough evidence, just enough clarity on where users struggle — well, once I have it all and I present it all, it alone will surely change people’s minds, hearts, and beliefs. And, most importantly, it will help everyone see, understand, and…

Take the time to build, analyze, and refine your internal link structure. This step-by-step guide transformed my internal linking process into a data-driven strategy with the power of vector embeddings. The effort will pay off in improved rankings, better user experience, and ultimately, more organic traffic. It also improves SEO performance by ensuring your most valuable pages are connected in a way that search engines and your users understand. After running this process on a client’s site, I was surprised. I thought we’d done a great job at internal linking, but there were hundreds of opportunities we’d missed. And I don’t…

For the past few years, brands and creators have lived under the shadow of a looming TikTok ban in the United States. Legislators debated, CEOs testified, and marketers nervously sketched “what if” contingency plans. Earlier this year, we explored how brands could prepare for that possibility, but now, the uncertainty has given way to clarity: rather than being banned, TikTok is being rebuilt in America.In September 2025, the U.S. government finalized a deal transferring control of TikTok’s U.S. algorithm to Oracle, marking the most significant platform restructuring since the app’s launch. While some regulatory approvals and technical details are still pending,…

Google Ads appears to be testing an automatic assignment of New Customer Value within New Customer Acquisition (NCA) campaigns — and it’s doing so without advertisers’ explicit consent. The change, first spotted by performance marketer Bilal Yasin, has led to unexpected reporting shifts and frustration among advertisers. “Without any heads-up, and without it being in the change history, a new customer value has suddenly been applied to a customer,” Yasin wrote on LinkedIn. “It was set to 200 DKK… One thing is that Google has assigned a value, but another is that I can’t remove it again!” Why we care.…

Set boundariesHow to cultivate a successful mentoring relationship. I tell a story about when I did my counseling course like everyone was grown. We decided to set up a WhatsApp group. And the tutor said to us, it’s like, “What are the rules for this group?” And we’re like, “No, we’re all grown-ups. It’s going to be fine. Everyone knows how to behave.”  And at the end of each session, we have a group therapy. And then at the fifth group therapy session, she said, “Do you realize that you all spend at least 30 minutes talking about this WhatsApp group…

Finding the right influencer marketing agency can feel like navigating a maze blindfolded. Every agency claims they’ll deliver “authentic partnerships” and “viral campaigns,” but when you dig into their actual track record, the picture often gets murky fast. I’ve cut through the noise by evaluating agencies based on verified client results, influencer network quality, and proven ROI – not just follower counts and vanity metrics. What you’ll find here are agencies with real expertise in matching brands with creators who drive measurable business outcomes. Below you’ll discover my top 13 recommended influencer marketing agencies, each evaluated for their specialties, proven…

By: Chelsea Goodson The most powerful marketing doesn’t look like marketing — it feels like a recommendation from someone you trust. That’s why authentic creator content is dominating both organic feeds and paid campaigns. Here’s the catch, though: when brands take influencer content and turn it into ads, it’s easy to lose the very thing that made it work — its authenticity. Here’s how to make sure that doesn’t happen. Start with Authentic Content — Not Polished AdsIf the goal is connection, don’t over-engineer the ad.The most successful paid ads featuring influencer content often look and sound exactly like the…

Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why:1. ConvenienceA dedicated browser saves time and effort by allowing you to quickly emulate Googlebot without relying on multiple tools. Switching user agents in a standard browser extension can be inefficient, especially when auditing sites with inconsistent server responses or dynamic content.Additionally, some Googlebot-specific Chrome settings don’t persist across tabs or sessions, and specific settings (e.g., disabling JavaScript) can interfere with other tabs you’re working on. You can bypass these challenges and streamline your audit process with a separate browser.2. Improved accuracyBrowser extensions can…