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It’s time again to share some cool resources and tools for our fellow developers. There are so many cool tools out there to help you build faster, write better code, and stay organized. In this post, we’ve picked some handy open-source tools made for developers like you, whether you’re working with Tailwind, writing notes, learning DevOps, or building with AI. These tools are simple to try, fun to explore, and can make your coding life a lot easier. So without further ado, let’s jump in to see the full list. PrismPHP is a Laravel package that makes it easy to…
This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now blending AI Mode directly into AI Overviews. Google’s home page search bar added a new upload feature to take you into AI Mode. Google Discover and the mobile app also take you off web pages and into AI Mode. Gemini 3 and Nano Banana Pro are now available in AI Mode in more countries. Google AI Mode is testing hover style inlines. Google Search Console’s performance report is testing an AI-powered configuration tool for making reports. Google Search Console also added current dates to the…
Facebook remains one of the most powerful tools in the real estate marketing playbook. With billions of users and unmatched ad targeting capabilities, it gives agents, brokerages, and property managers the ability to connect with motivated buyers, sellers, and renters at scale. But in 2025, running successful Facebook ads for real estate isn’t as simple as boosting a listing and hoping for leads. Between new compliance rules, rising ad costs, and evolving consumer behaviors, real estate pros need a smarter, more strategic approach to make real estate ads work. In this guide, I’ll handhold you through everything you need to…
Influencer marketing has officially entered its maturity era. What used to be a channel powered by one-off posts and seasonal pushes has evolved into a long-term relationship engine: one where consistency, trust and repetition outperform sporadic bursts of visibility every time. And the numbers are undeniable. When one of FYI’s healthcare clients scaled from two influencer campaigns in 2020 to seven in 2023, engagement rose from 23% to 287%: a 1,148% lift in performance. This data reinforces what we see across our network: long-term influencer campaigns deliver exponentially stronger results than on-and-off activations. This dramatic 1,148% jump reflects a universal…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
WordPress boasts an unrivaled flexibility. There’s an opportunity to customize every component of your website. That certainly applies to themes. For years, some developers opted to build custom themes from (or near) scratch. Whether starting from a blank screen or a starter framework like Underscores (rest in peace), the goal is to craft a theme that suits your project. This approach predates the Block Editor, which was introduced way back in WordPress 5.0. It was a time when developers used plugins like Advanced Custom Fields to create a custom page-building experience. There was also a need to hard-code complex layouts…
Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one. Source link
Artificial Intelligence (AI) positivity has magnified disturbances in the marketing sector due to the human-like presence of AI in customer communication, shocking at the same time, the trust and authenticity conversations. The business strategies give AI full control over social media marketing and customer communication channels. AI makes the process faster, smarter, and more precise in Social Media Marketing , on the one hand, and, on the other hand, it does the opposite. Thus, businesses ask themselves how they could make the right decision about the right balance. We will look at the future of marketing as AI-driven, and…
AI is transforming influencer marketing by removing guesswork, predicting performance, and automating the busywork so marketers can focus on creativity and relationships. Here’s how brands can use AI today. If influencer marketing used to feel like “vibes-based marketing,” AI is officially ending that era. For years, creators and brands relied on gut checks, screenshots of analytics, and trial-and-error to decide who to work with. But the stakes are higher now. Margins are tighter, creators are savvier, and leadership wants measurable ROI. Enter AI. Not the scary “robots replacing marketers” kind, the kind that sits next to you and whispers, “Hey,…
1. Compress Your PDF File One of the significant steps to take to optimize SEO for PDF is compressing your PDF. One of the best online tools that you can use is FormatPDF compressor. It lets you reduce the size by losing repetitive patterns and unnecessary elements. This weight loss will optimize it for search engines and rank it high on Google. So, the first thing to do is to ensure that your PDF file isn’t optimized for speed already in these simple steps: Go into FormatPDF webpage. Select PDF File. Click “Compress PDF”. Download it. At the bottom of…