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This article was made possible by funding from WordPress.com. All Opinions and rankings are independent and not reviewed by WordPress.com. The practice of “vibe” coding has taken the web by storm. Open your favorite artificial intelligence (AI) app, jot down some ideas, and watch it generate code. You can have a functioning result within minutes. WordPress aficionados have jumped on the bandwagon. We use AI to generate new custom plugins and refactor existing ones. It’s hard to beat the efficiency these tools have added to our workflow. Once you have a plugin, it’s just a matter of adding this shiny…

So, once you realize there is some migration going on, here are some questions to ask.So first, a timeline. When is the launch date? That’s the most important thing. And how much time do you have to prepare for the site migration?You will need to ask the reason for migration. So is it for marketing? Is it for rebranding? Or sometimes, some clients might just want to do it for compliance reasons. They’re separating two countries’ entities, so the website has to separate as well. But that’s not quite SEO oriented, I would say.And after that, we will have stakeholders.…

The world of competitive show choir is a passionate, vibrant, and incredibly tight-knit community. It’s a world built on a foundation of artistry, hard work, and a shared love for performance. For a business that wants to serve this unique market, the key to success is to understand and to participate in that community in a way that is authentic and respectful. In today’s digital world, that community lives on social media. Your social media channels are the “digital backstage,” the place where directors, students, and parents are celebrating their wins, sharing ideas, and looking for inspiration. The key…

There may have been another unconfirmed Google search ranking update that occurred between October 15th and October 18th. The bulk of the volatility seemed to be around Thursday, the 16th.The last time I reported on Google ranking volatility was on October 7/8th and to be honest, there has been a lot less chatter since Google turned off the ability to see 100 results per page and the tools began to recalibrate. But that being said, SEOs can tell, outside of these tools, when there is a ranking adjustment and it seems there was a significant one around October 16th.Also, we…

A simple but powerful mental model for working with AI: treat it like an enthusiastic intern with no real-world experience. Paul Boag shares lessons learned from real client projects across user research, design, development, and content creation.I have made a lot of mistakes with AI over the past couple of years. I have wasted hours trying to get it to do things it simply cannot do. I have fed it terrible prompts and received terrible output. And I have definitely spent more time fighting with it than I care to admit.But I have also discovered that when you stop treating…

So in both of these cases, you can generate this very large number of URLs that are getting basically no traffic. So what might we actually do about this or decide whether we want to do something about this? 1. Identify URLs with almost no trafficSo the first step I would take is identify URLs which have near as dammit no traffic. And a rule of thumb I’ve often used in the past is are they getting on average less than one click a month or something like this? You can draw a very low bar. And on sites that are…

When should a brand post a Reel and when is a Story the smarter move?It’s a question marketers are asking more urgently than ever as Instagram’s algorithm evolves and short-form formats collide. In 2025, Meta is doubling down on Reels for reach, expanding runtime to three minutes, and promoting Trial Reels to test with non-followers. At the same time, Stories continue to dominate follower engagement, with marketers allocating 31% of their Instagram budgets to the format.Reels fuel discovery, Stories drive conversion. But many brands still treat them interchangeably, blurring performance data and creative strategy.This guide breaks down how the two…

Here’s what stuck with me:Start simple. A rough prototype beats a perfect idea.Be specific when debugging, and tell your copilot exactly what’s going wrong.Read the API documentation. It’s not glamorous, but it saves hours.Don’t expect one-shot builds. Iteration is the real secret.That was my first taste of vibe coding. A working script, built in an airport, powered by curiosity and Guinness.Phase 2: Building a Google Sheets add-onThe Python script worked, but sharing it was painful. No one on my team wanted to mess with Colab or code. So I opened Gemini and said, “Let’s turn this into a Google Sheets…

SEO is vital for your eCommerce website if you intend to survive. Relying on PPC advertising alone can be expensive, and your sales funnel will probably dry up once you switch off the ads. The goal of SEO is to get your web pages to rank highly on SERPs (search engine results pages).  Ecommerce SEO will organically grow your sales by putting your store in front of people who are actively searching for your products. Whether you’re selling bikinis, board games, or business meeting notes, SEO is an investment that will pay dividends long into the future. But where do…

Live streaming has exploded in popularity, transforming the way audiences connect with personalities online. In Singapore, this trend has given rise to a new wave of digital icons who not only entertain but also influence purchasing decisions and shape online communities. With brands increasingly turning to KOL marketing to reach engaged audiences, live streamers have become some of the most powerful voices in the digital space. Here are 10 of the most influential live streamers in Singapore you’ll want to keep an eye on. 1. Cheryl Chin (@cherb8ar) – 129K followers Boasting over 132K followers on Instagram, Cheryl Chin has…