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If you’ve scrolled Instagram recently, you’ve probably noticed something familiar:
 grainy filters, throwback outfits, mirror selfies and captions that feel straight out of a simpler internet era. People are reposting their 2016 photos and it’s not accidental. This wave of nostalgia has resurfaced at the same time marketers are once again talking about relevance: that’s no coincidence because 2016 wasn’t just a year people remember fondly, it was a pivotal moment when influencer marketing shifted toward a movement of authenticity, connection and cultural alignment: something we’re all craving more of today. Let’s break down why 2016 still matters and what…

Most toxic backlinks don’t require action, because Google often ignores low-quality links without affecting your rankings. But certain backlink patterns—especially ones tied to manipulative link building or obvious spam—can still trigger manual actions or weaken trust signals.This guide explains what toxic backlinks are, why they happen, and how to identify them using automated tools and manual review. You’ll learn when link removal or disavowal makes sense so you can protect your site without creating new SEO risks.What Are Toxic Backlinks?Toxic backlinks are incoming links that can harm your website’s visibility in search engine results pages (SERPs) when they form patterns…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Back in 2014 and 2015, I founded one of the first conferences focused on marketing technology for social media marketing: The Social Tools Summit. A decade has past since then, but the importance of marketing technology has not faded with time. The recent emergence of mainstream AI and its generative AI offshoot have only made these tools all the more important. That being said, marketing has always been powered by people, but in today’s digital-first world it’s equally powered by technology. From customer data platforms and email automation to AI-driven personalization and analytics, marketing technology—commonly known as martech—has become the…

These are things that I tried and tested myself, and I’m happy with the results. You can always make it better. You can improve things. But it does give you a good taste of what can be done in vibe coding. Those are things that I made maybe in 15 minutes, half an hour. It is quite simple to get those first steps and say, “Oh, this works.” Maybe you want to do some improvements, and you refine the code and what you’re expecting. But I’m always just asking ChatGPT. So if the code of one page doesn’t work, I will…

When it comes to protecting your home, the roof is your first line of defense against the elements. For decades, asphalt shingles have been the go-to choice for homeowners due to their low upfront cost and ease of installation. However, as building technology has advanced and extreme weather events become more frequent, many are starting to look at their roof as a long-term investment rather than a recurring expense. The debate between these two materials often boils down to a “now vs. later” mentality. While shingles are budget-friendly in the short term, metal roofing has emerged as the superior…

After years on the brand side, the agency side, and now talent management, all deeply embedded in the Creator Economy, I’ve seen what actually works and what consistently falls flat. The difference is rarely budget, platform, or follower count. Its approach. As we move into 2026, brands that treat Creators like robots instead of humans will become impossible to ignore. The brands that win are the ones that work with Creators as creative partners, cultural translators, and long-term allies, not interchangeable media placements. These are the five rules I’ve seen hold up again and again. They’re not theories. They’ve been…

Key Takeaways Choosing an SEO plugin like Yoast SEO impacts your online presence and future growth. Yoast offers reliability with over 15 years of experience and millions of active installations, unlike newer competitors. Innovations such as AI integration and a unified schema graph set Yoast apart from other plugins. Yoast provides comprehensive support, education, and a multi-platform ecosystem tailored for long-term success. Trust industry leaders like Microsoft and Spotify who use Yoast SEO to enhance their online visibility. Estimated reading time: 11 minutes Selecting an SEO plugin for your WordPress site is one of the most important decisions you’ll make for your online…

So first off, what is duplicate content?Essentially, duplicate content is content that appears in more than one place on the Internet. But this may not be as cut and dry as it seems. Content that is too similar, even if it isn’t identical, may be considered duplicates of one another. When thinking about duplicate content, it’s important to remember that it’s not just about what human visitors see when they go to your site and compare two pages. It’s also about what search engines and crawlers see when they access those pages. Since they can’t see the rendered page, they typically…

Have a scroll through Instagram long enough, and you will likely come across Shirli Ling. She is warm, outspoken, unfiltered and deeply human. Many know her as an actress, others as a business owner, and many more as a relatable voice who speaks honestly about life’s messier chapters. In a space often dominated by polished perfection, Shirli stands out because she does not pretend to have it all figured out. Her story resonates not because it is glamorous, but because it is real. From early motherhood to rebuilding her life after loss, and from the entertainment industry to entrepreneurship, Shirli’s…