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OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT and other products could be monetized beyond subscriptions and enterprise deals. What’s happening. According to reporting from The Information, OpenAI has begun exploring ad formats and partnerships, with early discussions pointing toward ads that could appear within or alongside AI-generated responses. The effort is still in its early stages, but internal conversations suggest ads are becoming a more serious part of OpenAI’s long-term revenue strategy. Why we care. OpenAI is exploring ads inside AI-generated responses, creating a new, highly contextual channel for reaching users…
Every SEO tool has a blog post about this subject, but to give you an example of my own SEO competitive analysis, I wanted to write a post that doesn’t go into nearly as much detail as I assume you do not do SEO for your full-time job. I find that there is a lot of content about SEO out there that is just too technical or covers more than is needed to achieve impactful results. This post is meant to focus on those critical concepts and areas that will both allow you to more quickly perform an SEO competitor…
Holiday marketing rarely runs on ideal timelines. Budgets move late, approvals stall, and inventory arrives closer to December than expected. When that happens, brands are forced to make fast decisions, often relying on last-minute holiday campaigns to stay visible during peak shopping periods. Success in these moments depends less on planning cycles and more on how well brands align with existing audience attention. Consumer behavior has shifted faster than marketing processes. Short-form platforms accelerate discovery, and holiday shopping happens in compressed bursts. People scroll with intent, looking for cues to make quick decisions. This has changed how late-stage campaigns function…
At this point, you know that SEO marketing for SaaS companies can boost your online visibility. However, it is a strategy that requires time, effort, and marketing dollars. The question now is, is it worth it? Here are some of the many reasons why investing in a robust SaaS SEO strategy is a good idea: It Promotes Scalable and Sustainable Growth SaaS SEO is mostly content-driven. It means that the more relevant articles, infographics, and other resources you post, the more visitors you draw to your website. If, you do it right, SEO can bring you consistent growth in traffic…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
AI is no longer a futuristic concept. It is the indispensable co-pilot for the modern social media managers. In fact, recent industry surveys show that most marketing teams now use at least one AI tool in their daily workflow. In this article, we’ll share how AI supports both content creation and management, helping teams move faster, personalize more and boost performance. Increase your reach and ROI through smarter automation. How exactly is AI being used for content creation? AI sits at the heart of AI content generation. Gone are the days when social teams spent hours brainstorming captions, creating…
Broadcast packages are flexible and powerful templates for video creators. With them, you’ll find intros, titles, lower thirds, transitions, and more – all in one place! They help you maintain a consistent look and feel across each video you produce. Plus, they help save you time. Why? Because you won’t have to jump from template to template to find all the video effects you need. Broadcast packages by improving the style and design of your videos. In moments, you can install and apply cinema (or TV) grade graphics to your own video work. And you don’t have to be a…
These 10 fan-out types are loosely organized as a journey. What is the searcher trying to achieve, and what are the steps they might take along that journey toward an eventual action? Let’s dive into each one and look at some examples. As we move toward this hybrid world, it can help to move away from traditional search queries and towards questions (or, in LLM lingo, “prompts”). So, all of the following examples are based on the question: “What are the best wireless mice for gamers?” 1. Semantic fan-out In an AI/LLM world, there are many ways to say roughly…
As 2025 comes to a close, one thing is clear: influencer marketing didn’t just evolve, it matured. This year marked a turning point where the industry moved beyond experimentation and hype into a more intentional, data-driven and relationship-focused era. Brands became more selective, creators became more empowered and audiences became more discerning than ever before. Here’s a look back at the defining themes that shaped influencer marketing in 2025 and the lessons worth carrying forward. Authenticity Became the Baseline, Not the Bonus In 2025, authenticity stopped being a buzzword and became the cost of entry. Audiences gravitated toward creators who…
Content that stays current stays visible. Your content’s publish date can be a competitive advantage or a liability. Fresh content or content freshness simply means how new or recently updated a page is. Keeping your content up to date tells Google and AI assistants that your information is current, helpful, and reliable, which helps you keep good rankings and earn more mentions.As search engines and AI assistants continue to prioritize recent information, regularly updating your content has become one of the easiest and most effective ways to stay visible and competitive.In this article, you’ll learn why fresh content matters for rankings…