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Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

By: Chelsea Goodson In today’s influencer marketing landscape, authenticity isn’t just a buzzword: it’s the backbone of trust, connection, and performance. As audiences have become savvier, they can instantly tell when content feels forced, scripted, or overly branded. The truth? Authenticity wins every time. What does authenticity actually look like in influencer marketing, though, and how can brands ensure it shines through when reviewing and approving creator content? Let’s break it down. Remember Why You Chose That Creator The creator’s audience doesn’t just follow them for the products they promote, they follow them for their voice, personality, and perspective. When…

Google is now powering some of the responses you see in AI Mode using Gemini 3. We expected this to happen when Google announced Gemini 3 last week, and now it is live for some searchers in Google Search. Nick Fox, Google’s SVP of Knowledge and Information, wrote on X: “The rollout of Gemini 3 in Search continues! We’ve just shipped intelligent automatic model routing to Gemini 3 Pro for your toughest questions in AI Mode.” Note, in a previous post, Fox said this was for both AI Overviews and AI Mode but updated his post to remove AI Overviews.…

So why does it matter? What does this actually affect? So the most obvious thing is rank tracking. Like you might be interested in your rank tracking. You’re probably primarily interested in higher ranking results, the first 2 pages, 20 traditional results, and maybe 25 to 30 total results. You’re probably most interested in those top ones. But you might have reasons to be interested further down as well. That’s fair enough.Keyword research, again, if you want to get a list of every keyword that your site ranks for or is relevant for or your competitor is, then you might…

The dynamics of e-commerce marketing have changed on a considerable level in recent years. The majority of online retailers and ecommerce businesses keep finding ways to skyrocket their revenue, customer retention, ecommerce sales, and even market share. One of the most prominent ways to achieve the same was email strategy. Now, this is not about the generic promotional emails that you get to see every now and then in your account. Moreover, it is about personalization of the mail for all the customers so that the organization can get higher engagement. Moving forward in this article, we will talk about…

Running behind on Black Friday planning? Here are 12 last-minute, high-impact strategies brands can use to maximize BFCM revenue using influencers, affiliates, and social content — even if you’re getting a late start. If your Black Friday/Cyber Monday planning feels… late, you’re in great company. Brands are signing deals later than ever, creators are waiting for offers to drop, and most marketers are juggling 14 priorities at once. The good news? You don’t need a 90-day strategy to win BFCM. You just need smart, fast, conversion-friendly moves that work right now. Here are 12 last-minute, high-impact actions brands can take…

But Ross, I don’t know how to go into Reddit. Reddit hates marketers. You’re right, it does. I’ve been blocked from Reddit about eight times in my career. I keep coming back though, and it helped me win my fantasy football league. Shout out to Reddit. Reddit is, without question, one of those places that will make marketers break out into hives. I get it. They will tell you where to go and how to get there. But through my eight times of failure, I have learned that there are a few simple things that you can do on Reddit…

This article was made possible by funding from WordPress.com. All Opinions and rankings are independent and not reviewed by WordPress.com. Choosing a niche is one of the perks of running a WordPress agency. You get to decide what type of projects to work on. You also have an opportunity to adapt as the landscape shifts. Sometimes, you end up where the opportunities are. For example, WooCommerce is a longtime staple of the WordPress ecosystem. The e-commerce plugin dominates its segment and continues to evolve. Recent developments include better database performance and the first steps toward AI integration. Those factors make…

Managing reports in Looker Studio feels overwhelming when working with various data sources. To make this process more efficient, I leverage Looker Studio automation with LLMs (Large Language Models) to generate and update reports programmatically. Here’s how I set up the automationa. Get the Looker Studio API Key:Start by going to the Google Cloud Console.Click the hamburger menu (three horizontal lines) in the top-left corner and select APIs & Services.Navigate to Credentials and click Create Credentials, then choose API Key.Click Create, and your API key will appear in a pop-up window. Copy and save this key securely.b. Enter the code into your…

A new study from the Law Offices of James A. Welcome highlights a concerning and uneven trend in U.S. roadway safety: fatal hit-and-run crashes are rising disproportionately in certain states, particularly those with large metropolitan areas and dense traffic networks. Using National Highway Traffic Safety Administration (NHTSA) data from 2019 to 2023, the analysis reviewed more than 186,000 fatal crashes nationwide. Of these, 13,001 involved a driver who fled the scene, meaning 7% of all fatal U.S. crashes now involve hit-and-runs. But the national figure conceals steep state-by-state differences tied to population density, congestion, and urban mobility patterns. California…