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What Is Alt Text?Alt text, or alternative text, is text that describes an image and appears in the image’s place if the image fails to load.It also serves as a description for screen readers.Take this blog post example:And this social media post by Matt Ramsey:Why Alt Text MattersAlt text matters because it: Makes your images more accessible: It helps users who can’t see images understand their content, either by reading the text or hearing it through a screen reader Helps your images appear on relevant search results: Search engines use alt text in part to understand images and rank them…
When it comes to job applications, making a great first impression can make a huge difference. And a clean, well-designed one-page resume that gets noticed can help you stand out right away. Today, recruiters often scan resumes in seconds. That’s why a focused, visually appealing one-page resume layout can be your best tool to highlight your skills, experience, and personality without overwhelming the reader. In this post, we’ve handpicked the best one-page resume templates that combine smart design with practical structure. These resume templates are perfect for professionals…
If you’ve been reading my blog for a long time, you know that I love to talk about tools. After all, marketing is a race, and everyone needs some advantages over the competition. Even without stiff competition, everyone wants to maximize their return on investment – and effort. Tools let you achieve your sales and marketing goals more easily, both by helping you target efforts and automate highly repetitive tasks. However, tools aren’t just for marketers. They’re also essential for people who own an ecommerce business. Many of the pressures are the same as for marketers. For instance, you want…
Most designers would probably rather use Figma, Photoshop, or InDesign for creating a resume. That makes sense. Those applications give you more control over the layout and typography. But sometimes Word is just easier. It’s quick to open, easy to share, and doesn’t need any special software to view. Word files are practical. They’re what most employers expect. And when used well, they look polished and professional. They’re clean, well-structured, and often thoughtfully designed. They don’t try too hard. Fonts are balanced. Spacing is right. Sections are clear. Whether you’re applying to an agency or sending a PDF to a…
By Sean Tinney July 8, 2025 If you’re serious about growing your business, building an engaged email list is one of the smartest investments you can make. Unlike social media or paid ads that come and go, email gives you a direct line to your audience letting you build relationships, drive sales, and stay top-of-mind with potential customers. But before you can tap into those benefits, you need people to send emails to. That’s why collecting the right email addresses is the first step in turning casual visitors into loyal fans. In this guide, we dive into 22 of the…
In the age of cancel culture and public shaming, most internet personalities crumble when faced with widespread criticism. But Antonio Lievano is not most personalities. Once the face of Facebook virality and the target of creator backlash, Antonio Lievano took the hate, memes, and drama and turned it into momentum. Rather than retreat from the spotlight, Antonio Lievano leaned in. He assessed what was being said about him, acknowledged the realities of public perception, and decided to evolve. This rare ability to take criticism without collapse is what makes Antonio Lievano a standout in the digital space. Antonio Lievano…
Summer is finally here, and school is out for the year! Even though this is the most exciting time of the year, there is a cloud looming over the fun. Back to school 2025 shopping is already on the horizon for families to think about and plan for. According to the National Retail Federation (NRF), in July of 2024, 55% of families had already begun their back-to-school shopping for the upcoming school year. And with the inclusion of online shopping, more and more families can simply start their shopping whenever they want while still on the couch. With this statistic…
Midway through the year is a good time to see how your SEO is holding up. Search habits shift, rankings change, and AI is reshaping how people find information. A mid-year SEO checkup isn’t about starting over. It’s a check-in to spot what’s working, what’s not, and what to adjust going forward. Traffic and rankings: What’s changed since January? Start your mid-year SEO review by checking how your site is performing, not just on the surface level, but deeper down. Look beyond overall traffic and into individual pages and search queries. What’s still working? What’s losing visibility? The goal is…
The Wizard of Oz method is a proven UX research tool that simulates real interactions to uncover authentic user behavior. Victor Yocco explores its fundamentals, advanced techniques, and critical considerations, including its relevance in the emerging field of agentic AI.New technologies and innovative concepts frequently enter the product development lifecycle, promising to revolutionize user experiences. However, even the most ingenious ideas risk failure without a fundamental grasp of user interaction with these new experiences.Consider the plight of the Nintendo Power Glove. Despite being a commercial success (selling over 1 million units), its release in late 1989 was followed by its…
Glazed donut nails, latte makeup, cinnamon cookie butter hair… there have been many food themed beauty trends that have come on to the scene recently.In summer 2023, the “tomato girl” trend took over on social media. It wasn’t just about how to do your makeup, but about bringing the color red into your entire summer mood board (outfits included).While we haven’t seen a similar holistic color trend this summer, we have seen a rise in another food-themed color palette.Peach Makeup: Trending in Beauty Influencer MarketingAccording to Traackr’s data, creators and their audiences appear to be interested in peachy makeup. This…