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Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Elastic and bounce effects have long been among the most desirable but time-consuming techniques in motion design. Expressive Animator streamlines the process, making it possible to produce lively animations in seconds, bypassing the tedious work of manual keyframe editing.In the world of modern web design, SVG images are used everywhere, from illustrations to icons to background effects, and are universally prized for their crispness and lightweight size. While static SVG images play an important role in web design, most of the time their true potential is unlocked only when they are combined with motion.Few things add more life and personality…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

“Things, not strings.” This was Google’s famous quote referring to the launch of its Knowledge Graph back in 2012.  It meant that, for the first time, Google’s algorithm could comprehend real-world entities (people, places, things, etc.) instead of just matching strings of keywords.  It was also the birth of entity SEO, which laid the foundation for AI-powered platforms like ChatGPT, Perplexity, and Google’s AI Overviews.  That’s because knowledge graph association is how machines like large language models (LLMs) can properly identify entities.  With the prevalence of AI Overviews and AI search tools, marketers need to emphasize entity recognition and entity…

Effective communication and networking with business individuals is a crucial marketing strategy. Emailing is a great way to achieve this. Marketing experts consider it one of the most efficient ways to communicate with people, especially in the marketing industry.  In most cases, this cold email strategy successfully gets the job done by connecting with people. So, when it cannot convert the prospects and does not get responses, it can be upsetting as well as challenging. It is essential to overcome the challenges by applying tips and tricks to increase the success rate of cold emailing. We are going to discuss…

This isn’t a generic roundup of the “best” marketing podcasts.Ahead of Ahrefs Evolve 2025, we asked our speakers and panelists to share the shows they actually listen to, the ones that make them better marketers, leaders, and thinkers.From deep dives into AI to frank discussions on what’s working in content, these are the marketing podcasts our speakers swear by.Get Your Evolve Ticket NowWant to meet the people who recommended these? Join us at Ahrefs Evolve in San Diego this October 13-15.Tickets are selling out fast, so grab your Ahrefs Evolve ticket before they’re gone.Get your ticket hereHost: Kevin Roose, Casey NewtonTopics:…

Slideshows and photo galleries are a great addition to any video presentation. They serve as a storytelling vehicle and a way to keep viewers interested. You can also use them to transition to a new scene. These segments work wonderfully as the star of the show or as a bit player. Their flexibility is handy for product videos, documentaries, event recaps, and more. Creating a slideshow or gallery from scratch can be time-consuming, though. Constructing a scene for your photos and adding effects will slow down even experienced video editors. That’s why we love these DaVinci Resolve templates. All the…

“OMG, what am I going to post today?” We’ve all been there — staring at your phone, scrolling through half-edited photos, trying to force inspiration before the algorithm forgets you exist. Coming up with something on the fly might work occasionally, but if you’re trying to build a brand, grow an audience, or just show up consistently without the stress spiral, you need more than good vibes. You need a plan. Enter: the Instagram feed planner, a tool that helps you map out content, stay on brand, and finally break up with the post-and-pray method. Sounds pretty great. Well, stay…

David T. Scott has spent his career blending corporate expertise with entrepreneurial drive. Now, as the CEO of Evil Genius Games, he is focused on a bold mission: positioning tabletop role-playing games as a major force in mainstream culture. For David T. Scott, TTRPGs are more than a niche hobby. They are the future of interactive entertainment, and his vision is to help elevate them to the same cultural prominence as film, streaming, and video games. How David T. Scott Developed His Vision Before leading Evil Genius Games, David T. Scott built his career with global technology and communications…

For the first time, over 50% of content-driven ad spend is flowing to creator-led platforms like YouTube, TikTok, and Instagram. This marks a profound shift in how advertising dollars follow attention.This momentum is no accident. It reflects how the creator economy has matured into a primary growth engine for modern marketing. But with maturity comes saturation. Audiences are inundated with formulaic content, and in this sea of sameness, differentiation is the true competitive advantage. Winning today requires pairing scale with emotional depth and a distinct brand presence. In other words, being memorable. Yet many brands are falling short. To rise above…