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AI tools are everywhere — from chatbots that answer customer questions to language models that summarize everything from documentation to legal text. But if you’ve ever asked a model like ChatGPT to explain your site, your product, or your API, the results might not feel quite right. In fact, sometimes they’re way off. And no, that’s not your fault.  The disconnect between websites and LLMs  Large language models (LLMs) like ChatGPT, Claude, or Gemini are trained to understand a wide range of content. But when they try to interpret your website at runtime, that is, when someone is actively asking…

When it comes to total spending, Father’s Day falls just under Mother’s Day, but it’s catching up. More and more people celebrate the holiday by treating not just Dads, but all father figures.  Father’s Day is on the third Sunday in June. If your Father’s Day marketing plans aren’t fully mapped out, there’s still time to create a meaningful campaign. Why is Father’s Day an important marketing opportunity? Father’s Day is a big shopping holiday with deep emotional connections. To celebrate the father figures in their lives, shoppers are looking for unique and meaningful gifts—and they’re highly motivated to buy. …

Google has updated its Search Console documentation, confirming it includes AI Mode data in Performance reports. This is a change to note when reviewing your metrics, as it may impact traffic reporting patterns. Understanding AI Mode and What’s Changed AI Mode is Google’s interactive AI-powered search experience, which builds on AI Overviews to provide more detailed responses. The feature breaks questions into smaller topics and searches for each one at the same time. This “query fan out” technique, as Google calls it, lets people explore topics more deeply. The key change in Google’s documents is that AI Mode data counts…

WordPress Freelancers and agencies often do more than design and development. A full-service company may also maintain and host its clients’ websites. Providing web hosting has several benefits for freelancers. First, it’s a vehicle to add recurring revenue to your business via reselling or an affiliate program from an established host. That steady flow of money can improve your financial health. You’ll also have more control over each site’s environment. That helps ensure compatibility and keeps things running smoothly. Plus, you’ll know what to expect regarding performance, security, and support. However, hosting client sites is also a serious responsibility. It…

Amazon Ads and Roku entered into an exclusive partnership on Monday to create what the companies describe as the largest authenticated footprint in connected TV, enabling advertisers to reach an estimated 80 million U.S. households through the Amazon demand-side platform.The integration, timed to coincide with the beginning of Cannes Lions, will let marketers activate against Roku’s logged-in audience directly through Amazon’s DSP, creating a pool of users spanning the Fire TV and Roku operating systems, as well as the streaming apps Prime Video and The Roku Channel. To do so, it uses a shared identifier that enables deduplicated reach, frequency capping,…

Crafting engaging tweets consistently is one of the biggest challenges for businesses, creators, and personal brands on X (formerly Twitter). With over 600 million active users and countless tweets posted every second, standing out requires a mix of strategy, creativity, and structure–not to mention consistency in your branding. But what if you didn’t have to start from scratch every time? Enter tweet templates: pre-designed formats that streamline your content creation, boost engagement, and help you grow your audience effortlessly. I have been on Twitter since 2008 and have seen how the power of these templates can make it easier for…

Key takeaways Co-Create, Don’t Direct: Dove empowered creators to own tone, visuals, and storytelling—delivering richer authenticity. Speed Is a Competitive Edge: From concept to live OOH in 48 hours, rapid co-creation matches social media’s pace. Scale with Purpose: Leveraging long-standing creator partnerships ensures campaigns stay true to brand values. Hyper-Local Meets Global: Ambitious goal of one influencer per zip code demonstrates precision targeting at scale. Multichannel Amplification: Elevating unfiltered social content into high-impact OOH deepens cultural relevance. Today’s influencer marketers aren’t just selecting creators—they’re building operational ecosystems around them. Dove’s campaign isn’t a feel-good exception; it’s a structural overhaul of…

For the original iTunes version, click here.This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google’s Sundar Pichai said AI Mode will slowly be incorporated into Google Search. Google is finally rolling out AI Mode in search for signed-out users. Apple announced updates to Apple Intelligence and Apple Visual Intelligence. Google is testing Live Search in the Google app. Google Search Console may show you some of these conversational searches. Google softened its stance on using AI to translate content. Google spoke…

In the following tutorial, I’ll show you how to edit text in Lottie images. We have a tutorial on how to create a Lottie text animation, and here we’ll cover the alternative that you have, how to access and modify the text, and how to export your updated animations. 1. How to edit text in Lottie images using an After Effects source file Changing text in a Lottie animation isn’t as straightforward as editing a regular image. To edit text in a Lottie animation, you will need access to the source file. Step 1 If you have access to the…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…