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The Love Island USA Season 7 cast just touched down in Fiji and they’re ready for love, drama, and, if they play their cards right, a few brand collabs along the way.  While they’re making connections in the Villa, we’re keeping an eye out for the Islanders your brand might want to couple up with. Whose content stands out? Who’s built real rapport with their audience? Who can turn followers into fans—and fans into customers? To find out, we put Gia—GRIN’s Intelligent Assistant—on the case. Her assignment: evaluate the partnership potential of this season’s singles. Want to make influencer vetting…

Increased usage of AI is changing how people discover businesses and services online. While your website may be optimized for traditional search engines, large language models (LLMs) process your website’s information differently. Our new feature, llms.txt offers to bridge the gap. Yoast SEO generates a file that highlights the most important, up-to-date content on your website as an invitation for LLMs to get the right picture. It’s automatic, requires no technical setup, and is ready in one click. Helping AI understand your website Unlike search engines that regularly crawl and index websites, LLMs like ChatGPT and Google Gemini work differently.…

Over the past week I’ve been hearing that some Google Business Profiles are vanishing or disappearing. I am told that Google is aware of the complaints and are investigating, but that was last week.It doesn’t seem these are suspensions because there are no notices being sent. Instead, the Google Business Profile just disappears, just like their access was removed.Joy Hawkins posted about it on X last week (hat tip to @JeremyRiveraSEO) and she wrote:There have been at least 6 threads on the Google Business Profile forum in the last 24 hours along with multiple people reaching out in the last…

The intersection of microdosing principles and nutritional science is creating unprecedented opportunities for cognitive enhancement. While microdosing typically refers to sub-perceptual doses of psychedelics, the underlying concept—precise, minimal effective dosing—is revolutionizing how we approach nootropic supplementation. Traditional supplement approaches follow a “more is better” mentality, often leading to tolerance, side effects, and diminishing returns. Precision nootropic delivery recognizes that cognitive enhancement requires surgical precision, not sledgehammer force. This paradigm shift is transforming how we think about brain optimization and sustainable performance enhancement. The science is clear: cognitive enhancement compounds work optimally within specific dosage windows. L-theanine, for example, provides…

Key takeaways AI influencers are securing real brand deals: Virtual influencers like Imma and Aitana have landed collaborations with major brands such as Coach, Porsche, BMW, and Amazon Fashion—often at lower logistical costs and higher scalability than their human counterparts. Human creators feel increasing competition: Influencers like Caryn Marjorie are publicly acknowledging the challenge of competing with AI clones, noting the need to “over-prove” their humanity to stay relevant. Brands value AI’s efficiency and control: AI avatars offer marketers complete creative control, 24/7 availability, and no logistical complications—benefits that are reshaping how campaigns are executed. Authenticity is evolving: Gen Z…

Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property affects and where to find additional information about ranking recipe images in the regular organic search results. Schema.org Structured Data And Rich Results The SEO and publisher community refers to the text results as the organic search results or the ten blue links. Google refers to them as the text results. Structured data helps a site’s content become eligible to rank in Google’s rich results but it generally doesn’t help content rank better in the text results. That’s the concept…

Light leaks are a popular effect in photography that can give your photos a warm, vintage, and nostalgic feel. However, creating them from scratch can be time-consuming and, at times, challenging. Fortunately, Photoshop actions can simplify the process and help you achieve the look you want with just a few clicks. This collection of light leak effect Photoshop actions includes various options to help you create the perfect light leaks for your photos. From subtle and natural-looking light leaks to more intense and dramatic effects, these actions give you a quick and easy way to add the effect to your…

Meet Joie Tan, a home-grown Singaporean singer-songwriter known for her soothing voice, deeply personal lyrics, and humble beginnings in the local music scene. A Lasalle College of the Arts grad and die-hard Taylor Swift fan, Joie has carved out a niche as a local music sensation with a side of relatable, down-to-earth charm. From leading Swiftie sing-alongs at Jewel Changi Airport to dropping soulful original tracks, she’s mastered the art of blending raw talent with influencer marketing strategy—turning her YouTube covers into a springboard for collabs, concerts, and even community activism. Let’s dive into five fun facts that make Joie…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Ready to learn how to create a Lottie loading animation using Figma? We’ll walk through designing the animated graphic, prototyping it, and exporting it using the LottieFiles plugin. All you need is a free Figma account. If you’re starting, here’s everything you need to know about Lottie animations, and if you’re ready to get inspired, let’s dive in. 1. How to create a simple frame Start with the Frame Tool (F) and use it to create an 850 x 600 frame. Add a Fill for this frame and set its color to #5300C0. 2. How to create the main…