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WordPress is a great tool for writers of all stripes. It empowers bloggers, journalists, and storytellers with an easy-to-use content management system (CMS), making publishing online accessible to everyone. The right theme can do even more for your work. It can make your writing the focal point or add visual assets to enhance the user experience. The trick is to find a theme that matches your content and personality. We’re here to help you find the perfect fit for your writing journey. Below are 15 free WordPress themes aimed at writers. They’ll help you hit the ground running with unique…
We’re drowning in dog content, but Morgan Starr slashes through the muck with grit, knowledge, and a refusal to romanticize what it takes to raise a good dog. Sometimes, it takes more than just treats and a belly scratch. Clicking on the Wild Dogs Instagram, you’ll see many of the good, the bad, and the fuzzy regarding what to expect with dog ownership. Head trainer and business owner Morgan Starr is the central figure of the channel, and if there’s one thing you can count on with Wild Dogs, she’s gonna shoot you straight on why owning any kind of…
For many of us, social media is a place where we spend a lot of time. And for those of us who can remember, social media has changed a lot since the turn of the century. While people still use social media to connect with friends and family, it has also become a thriving marketplace. As a marketplace, social media has moved far beyond selling the couch you no longer need or can’t take with you. Instead, while these activities continue, social media is a place where people talk about products and services every day. So much so, that these…
Who says grandparents can’t be TikTok famous? Meet Ian Thio, a 21-year-old Singaporean content creator, and his 82-year-old grandmother, Ong Siew Hoon—a duo redefining family bonding, one viral dance video at a time. While most grandkids might drift apart from their elders as life gets busy, Ian and Mdm Ong have turned TikTok into their playground, strengthening their relationship while racking up 300,000 followers and views in the millions. From dance battles that broke the internet to landing collaborations for influencer marketing in Singapore with giants like Netflix and McDonald’s, here’s why this pair is the ultimate #FamilyGoals—plus a few…
WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the leader, the market is shifting in ways worth paying attention to. As of May 2025, WordPress powers 43.5% of websites surveyed and holds a 61.2% share among sites that use a CMS, according to W3Techs. That’s still a commanding lead, but down nearly four percentage points from its 2022 peak. For the first time in its 20-year reign, WordPress’s market share has shown a sustained decline, and competitors like Wix, Squarespace, and Shopify are quietly chipping away at its dominance. At the…
What’s the difference between data, findings, and UX insights? And how do you argue for statistical significance in your UX research? Let’s unpack it. Kindly powered by How To Measure UX and Design Impact, a friendly course on how to show the impact of your incredible UX work on business.In many companies, data, findings, and insights are all used interchangeably. Slack conversations circle around convincing data points, statistically significant findings, reliable insights, and emerging trends. Unsurprisingly, conversations often mistake sporadic observations for consistent patterns.But how impactful is the weight that each of them carries? And how do we turn raw…
By Sean Tinney May 31, 2025 Imagine spending hours crafting the perfect marketing message—only to have most of your website visitors leave without joining your list or taking the next step. It’s frustrating, but here’s the truth: even the best content and products fall flat if you don’t actively collect leads. That’s where lead capture pages come in. They help turn a casual browser into an engaged subscriber, and your next paying customer. If you’ve ever wondered what is a lead capture page, why they work, and how to create one that converts, you’re in the right place. This guide…
Financial uncertainty is something almost everyone experiences at some point. It’s that unsettling feeling when you’re not sure what the future holds for your money—maybe you’re worried about losing your job, unexpected expenses, or just how to manage the bills piling up. This kind of anxiety can sneak into everyday life and make even simple decisions feel overwhelming. While many people rush into quick fixes when feeling this way, taking a slower, more thoughtful approach can make a big difference. If you’re dealing with complex issues like private student loan settlement options or simply trying to get your finances…
Picture this: You run a local bakery that serves up the fluffiest croissants in town. You’ve got the best recipes, loyal customers who swear by your sourdough, and a location that’s conveniently close to the city center. Yet every time you Google “best bakery in [Your City],” you see the same big-name bakeries hogging the top of the results. Your shop? Buried somewhere on page three, overshadowed by the bigger brands. Frustrating, right?If you’ve ever felt the sting of watching potential customers pass you by online, you’ve encountered the central dilemma of local SEO: how do you make your small…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…