Google is rolling out new AI performance insights inside Merchant Center to help retailers track how products appear across AI-powered shopping experiences.
What’s happening. The new reporting tools are designed to show advertisers how their products perform across Google’s AI-powered shopping surfaces.
The reports will include:
- share of voice insights benchmarking brand visibility against similar retailers,
- shopping funnel performance across discovery, evaluation and purchase stages,
- product term insights showing popular conversational shopping queries,
- and product attribute insights highlighting missing product specifications.
Google says advertisers will also be able to identify which structured product attributes, such as color, material or style, are incomplete across their product feeds.
Why we care. AI-powered shopping experiences are changing how consumers discover products across Search and Gemini, making visibility inside conversational results increasingly important. The new Merchant Center insights give brands early access to performance data that could help improve product feed quality, optimize discoverability and better understand how Google’s AI surfaces are ranking and recommending products.
The bigger picture. Merchant Center is steadily evolving from a product feed management tool into an AI commerce optimization platform.
As Search, Gemini and AI Overviews become more conversational, retailers may need to optimize product feeds more like SEO content — focusing on completeness, context and natural language discoverability.
What to watch. The new insights could give advertisers an early look into how Google measures “share of voice” inside AI shopping environments — an area likely to become increasingly important as AI-generated commerce experiences expand.
Availability. AI performance insights will roll out to advertisers in the U.S., Canada, Australia, India and New Zealand in the coming months.
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