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Google reduced the minimum audience size requirement to just 100 active users across all networks and audience types, making remarketing and customer list targeting far more accessible—especially for smaller advertisers. What’s new. Audience segments with as few as 100 users can now be used across Search, Display, and YouTube, including both remarketing lists and customer lists. The same 100-user threshold now applies for segments to appear in Audience Insights, down from 1,000. Catch up. The shift toward smaller audience thresholds began in May, when Google lowered the minimum user requirement for Customer Lists in Search campaigns from 1,000 to 100.…

This article was made possible by funding from WordPress.com. All Opinions and rankings are independent and not reviewed by WordPress.com. Every WordPress website is a target for brute-force login attempts. Bots will swarm your site and flood it with various usernames and password combinations. If they find a weak or compromised password, they can do untold damage. Enhancing your site’s login security is crucial, and implementing two-factor authentication (2FA) should be a part of your plan. The technology requires a user to verify their identity via email, text message, or a third-party app. It’s the last line of defense against…

Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? In this article, you’ll discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube. #1: Recognize the Shift From Social […] The post The Death of Organic Reach: What Works Right Now appeared first on Social Media Examiner. Source link

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

We’re so happy to announce that “Maturing Design Systems”—a Smashing book by Ben Callahan — will soon be joining the Smashing Library! Ben’s insights and advice are so powerful, we thought you might like to read an excerpt from the book. Subscribe to our Smashing newsletter to be notified when orders are open.Design systems have become an integral part of our everyday work, so much that the successful growth and maturation of a design system can make or break a product or project. Great tokens, components and organization aren’t enough — it is most often the culture and curation that…

OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT and other products could be monetized beyond subscriptions and enterprise deals. What’s happening. According to reporting from The Information, OpenAI has begun exploring ad formats and partnerships, with early discussions pointing toward ads that could appear within or alongside AI-generated responses. The effort is still in its early stages, but internal conversations suggest ads are becoming a more serious part of OpenAI’s long-term revenue strategy. Why we care. OpenAI is exploring ads inside AI-generated responses, creating a new, highly contextual channel for reaching users…

Every SEO tool has a blog post about this subject, but to give you an example of my own SEO competitive analysis, I wanted to write a post that doesn’t go into nearly as much detail as I assume you do not do SEO for your full-time job. I find that there is a lot of content about SEO out there that is just too technical or covers more than is needed to achieve impactful results. This post is meant to focus on those critical concepts and areas that will both allow you to more quickly perform an SEO competitor…

Holiday marketing rarely runs on ideal timelines. Budgets move late, approvals stall, and inventory arrives closer to December than expected. When that happens, brands are forced to make fast decisions, often relying on last-minute holiday campaigns to stay visible during peak shopping periods. Success in these moments depends less on planning cycles and more on how well brands align with existing audience attention. Consumer behavior has shifted faster than marketing processes. Short-form platforms accelerate discovery, and holiday shopping happens in compressed bursts. People scroll with intent, looking for cues to make quick decisions. This has changed how late-stage campaigns function…

At this point, you know that SEO marketing for SaaS companies can boost your online visibility. However, it is a strategy that requires time, effort, and marketing dollars. The question now is, is it worth it? Here are some of the many reasons why investing in a robust SaaS SEO strategy is a good idea: It Promotes Scalable and Sustainable Growth SaaS SEO is mostly content-driven. It means that the more relevant articles, infographics, and other resources you post, the more visitors you draw to your website. If, you do it right, SEO can bring you consistent growth in traffic…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…