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There are lots of tips for improving your website performance. But even if you follow all of the advice, are you able to maintain an optimized site? And are you targeting the right pages? Matt Zeunert outlines an effective strategy for web performance optimization and explains the roles that different types of data play in it.There’s no single way to measure website performance. That said, the Core Web Vitals metrics that Google uses as a ranking factor are a great starting point, as they cover different aspects of visitor experience:Largest Contentful Paint (LCP): Measures the initial page load time.Cumulative Layout…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post, you might find out you’ve already written a similar article (maybe even twice), or you might get a feeling that you’ve written something related that you can’t find anymore. This can become even more complex when you’re not the only one writing for this website. Cleaning up your older content can be overwhelming; that’s why regular content maintenance is key. In this post, we’ll give you some tips to create…

Twitter threads unlock new potential for marketers. They break free from the character limits of single tweets while maintaining the platform’s quick-consumption appeal. Creating threads that actually engage followers requires more than just hitting “add tweet” repeatedly. The difference between threads that gain traction and those that disappear comes down to specific techniques and strategic approaches. Twitter (now X) continues to serve as a vital channel for brand communication, but competition for attention grows fiercer. Threads offer a solution to stand out, but only when crafted with purpose and precision. The statistics show threads can significantly outperform single tweets in…

Women of all ages should feel represented and valued within the beauty industry. “Mature” women – with lines, wrinkles, gray hair – often get advertised with a plethora of anti-aging products promising to “turn back time” versus embracing their current beauty. So while these mature shoppers have strong buying power, they often don’t feel seen or valued by the beauty industry.Enter the #Over40 Beauty movement.This world of #BeautyOver40 celebrates age and provides educational content to look and feel your best. We’ve compiled a list of the top and rising creators within this movement who provide timeless beauty tips, and expert…

It’s that time of year again. The John Lewis Christmas ad has dropped – a little earlier than usual – and with it, the annual debate over whether the retailer has rekindled its emotional magic or lost its festive sparkle. This year’s ad, “Where Love Lives,” created by Saatchi & Saatchi, tells the story of a father and son whose relationship is rekindled through a simple, meaningful gift – a vinyl record. The moment the dad unwraps it, he’s transported back to his clubbing days in the 1990s, set to Alison Limerick’s iconic house anthem of the same name. There’s…

This article was made possible by funding from WordPress.com. All Opinions and rankings are independent and not reviewed by WordPress.com. Website performance is critical to your online success. Faster page loads result in better conversion rates, happier users, and peace of mind. Hint: You must achieve the first two to attain that last one. WordPress is fairly performant out of the box. However, that changes when we add a theme, plugins, content, and media files to the mix. Web hosting is also a factor. Your site can slow down before you know it. Even worse, diagnosing these issues isn’t always…

Network Attached Storage has become an essential component for modern homes, offering centralized data storage that multiple devices can access simultaneously. Whether you’re backing up family photos, streaming media content, or managing work documents remotely, a properly configured NAS provides the reliability and accessibility that cloud services often lack while keeping your data under your direct control. Energy efficiency matters more than ever as NAS devices run continuously. A poorly chosen system can consume significant electricity over time, impacting both your utility bills and environmental footprint. Selecting hardware that balances performance with low power consumption ensures your storage solution…

ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will see it. At SMX Advanced, I broke down how to build an AI visibility engine: a system for making your net-new facts reusable by humans and agents across synthesis-first platforms. It goes beyond publishing to show how teams can deploy structured content that survives LLM compression and shows up for buyers during their purchasing decisions. It’s what we’re building with clients and inside XOFU, our LLM visibility GPT. Here’s how it works. Find the FLUQs (Friction-Inducing Latent Unasked Questions) Friction-Inducing…

SVG is one of those web technologies that’s both elegant and, at times, infuriating. In this article, pioneering author and web designer Andy Clarke explains his technique for animating SVG elements that are hidden in the Shadow DOM.I explained recently how I use , , and CSS Media Queries to develop what I call adaptive SVGs. Symbols let us define an element once and then use it again and again, making SVG animations easier to maintain, more efficient, and lightweight.Since I wrote that explanation, I’ve designed and implemented new Magnificent 7 animated graphics across my website. They play on the…