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Searching for a place to live used to be a very physical, linear process. You bought the Sunday paper, circled a few classifieds in red ink, and spent the afternoon driving around looking for “For Rent” signs staked in front yards. If you were really serious, you would walk into a property management office and ask for a printed list. That era is effectively dead. While listing sites like Zillow and Apartments.com still dominate the initial search volume, there is a massive shift happening in how tenants actually find and vet their next home. The search has moved from…
Influencer Marketing Hub AI UGC for Marketing Teams: Definition, Benefits, and How To Use It AI UGC for Marketing Teams: Definition, Benefits, and How To Use It Kalin Anastasov Source link
On episode 341 of PPC Live The Podcast, I speak to Andrea Cruz, Head of B2B at Tinuiti, to unpack a mistake many senior marketers quietly struggle with: freezing when clients demand answers you don’t immediately have. The conversation explored how communication missteps can escalate client tension — and how the right mindset, preparation, and culture can turn those moments into career-defining growth. From hands-on marketer to team leader As Cruz advanced in her career, she shifted from managing campaigns directly to leading teams running large, complex accounts. That transition introduced a new challenge: representing work she didn’t personally execute…
You may associate website spam with things like phony user accounts, senseless contact form entries, and incoherent blog comments. However, spammers can also hit other parts of your website. WooCommerce is a prime example. Spam bots are known to order products using fake or stolen payment credentials. You may also notice them using offline payment gateways, such as Cash on Delivery or Direct Bank Transfer (BACS). These activities are, at the very least, annoying. Your inbox and dashboard will become cluttered with illegitimate orders. However, there’s also some danger involved. A spammer using a stolen credit card can result in…
Asad Awan, who is in charge of monetization at OpenAI was interviewed by his own company on “The Thinking Behind Ads in ChatGPT.” It is a 25 minute interview and one part he discusses how he would like to see advertisers simply prompt to create ads and ad campaigns and not have to hire an agency or “performance marketers” to run ads on ChatGPT.Asad said at about 21 minutes in:I do think the vision has to be where almost as easy as you were prompting nowadays for questions. You could say my goal is sell these shoes more in Midwest…
In a digital space often dominated by beauty, lifestyle, and entertainment, some creators stand out by offering something deeper. Denise Soong is one of them. Known for blending intellect, authenticity, and purpose, she has built a personal brand that goes far beyond social media aesthetics. Today, she is recognised not only for her online presence, but also as the founder of an MOE-registered mathematics tuition centre that is quietly reshaping how students approach learning. Here are five fun and meaningful facts about Denise Soong, her tuition centre, and her journey from content creator to education entrepreneur. 1. She Built Her…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Autonomy is an output of a technical system. Trustworthiness is an output of a design process. Here are concrete design patterns, operational frameworks, and organizational practices for building agentic systems that are not only powerful but also transparent, controllable, and trustworthy.In the first part of this series, we established the fundamental shift from generative to agentic artificial intelligence. We explored why this leap from suggesting to acting demands a new psychological and methodological toolkit for UX researchers, product managers, and leaders. We defined a taxonomy of agentic behaviors, from suggesting to acting autonomously, outlined the essential research methods, defined the…
Step 2: Analyze the citations for each promptOnce you’ve got a short list of prompts, let’s say you’ve got up to 20 prompts that you’re working with to begin with, you can then input those manually into ChatGPT or the AI platforms that you want to show up for and start analyzing the citations that get given in those responses.Most of the time, there’s going to be quite a few citations. So I would recommend creating a full list of citations in a spreadsheet, with the URLs marked. And then you can start to see the frequency of certain topics…
I often hear the following: “I publish blog posts, but hardly anyone sees them.” That frustration isn’t about laziness or lack of creativity. It’s about one thing: visibility. Crafting useful content is only half the battle. To get found, shared, and trusted online, you have to think strategically about how search works and how content gets discovered across websites and search engines like Google and Bing. As the author of Digital Threads, the modern digital marketing playbook covering SEO, content marketing, and AI-driven strategies, I’ve seen firsthand how the right approach transforms invisible blogs into lead-generating assets. In my work as…