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By Sean Tinney November 3, 2025 Your Facebook lead just filled out your form. How long until they get your first email? If the answer is “hours” or “when I download the CSV tomorrow,” you’re losing conversions. Speed matters—leads who receive immediate follow-up convert at dramatically higher rates than those who wait. The manual process—downloading CSVs from Facebook Ads Manager, importing to your email platform, triggering your sequence—creates delays that kill conversions. Every hour between signup and first email drops your conversion likelihood. AWeber’s direct Facebook Lead Ads integration eliminates that delay. Connect once, create automation rules that route leads…
Influencer marketing has entered its most mature phase yet. Over the past year, economic shifts, AI innovation, and the explosion of social commerce have forced brands to rethink their marketing mix. The result? A global surge in investment, where creators have become the cornerstone of modern marketing strategies.In 2025, more than 70% of brands increased their influencer marketing budgets, and enterprise organizations are now investing millions annually in creator partnerships. But success in this new era isn’t about who spends more—it’s about who manages smarter. A Market Defined by Growth and PrecisionWhat was once an experimental channel has become a…
Black Friday, the day after Thanksgiving in the United States, marks the official start of the holiday shopping season. After years of conditioning, consumers are now accustomed to treating Black Friday as the start of an entire season of promotions, discounts, and shopping adventures. Brands now treat Black Friday as an acquisition window, rather than a specific day, leading to promotions that run from early November to mid-December. Additionally, comparisons are now made everywhere. Rather than waiting in line to be the first person to get that flat screen TV at Best Buy, savvy shoppers are browsing for deals on Amazon,…
How much do influencers make? It’s a question that sparks curiosity among marketers, brands, and content creators alike. Whether you’re thinking of becoming an influencer yourself, hiring one for a campaign, or just wondering how much money can really be made from posting on social media, this post is for you. I originally wrote about this topic years ago, back when Instagram was the dominant platform for influencer marketing. Fast forward to 2025, and the landscape has changed dramatically. Now, influencers are making money on TikTok, YouTube, Twitch, LinkedIn, and even Pinterest—often with entirely different monetization models, engagement expectations, and…
The Philippines has long been a powerhouse for social media talent. With their authenticity, charm, and creativity, they’ve proven just how far Filipino voices can reach in the digital space. Now, as we’re in the second half of 2025, a new generation of Filipino influencers is stepping into the spotlight. These rising content creators are redefining what it means to stand out online by blending passion, originality, and purpose to build loyal communities and shape conversations. From dance trends and beauty tips to lifestyle storytelling and advocacy, these social media influencers in the Philippines are driving real impact. For brands,…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
This article was made possible by funding from WordPress.com. All Opinions and rankings are independent and not reviewed by WordPress.com. Freelancers can choose their own business policies. We can determine how we work, when we work, and how much we charge. That last one can be difficult, to say the least. Pricing has confounded many a small business owner. Choosing what to charge for your service is only one part of the equation, however. You must also decide how to communicate those figures with others. Here’s a common challenge: Should you have a pricing page on your portfolio website? This…
Legacy retailers are always looking for a comeback.Catalyst Brands is betting that marketing plays a big role in larger turnarounds for retailers. At Brandweek 2025 in Atlanta, Catalyst Brands’ Marisa Thalberg, EVP, chief customer and marketing officer, and Ken Ohashi, brand CEO of Brooks Brothers and Eddie Bauer, outlined the retail holding group’s strategy.In January, JCPenney and SPARC Group joined forces to form Catalyst Brands, a retail holding company that owns Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, Nautica, and JCPenney.Reinventing retailThalberg took on the role of chief customer and marketing officer of Catalyst Brands this year after previously holding…
In today’s fast-paced financial world, access to quick and reliable funding is crucial. Gold loans have emerged as a popular and convenient option for individuals and businesses seeking short-term liquidity. A gold loan is a secured loan where gold jewelry, coins, or bars are pledged as collateral to a lender in exchange for cash. With minimal documentation, fast processing, and lower interest rates compared to unsecured loans, gold loans have become a preferred choice for many. In 2025, the popularity of gold loans continues to grow due to the integration of technology, online calculators, and digital platforms that simplify…
Let’s dive into the building blocks of UX strategy and see how it speaks the language of product and business strategy to create user value while achieving company goals. Part of the Measure UX & Design Impact (use the code 🎟 IMPACT to save 20% off today).For years, “UX strategy” felt like a confusing, ambiguous, and overloaded term to me. To me, it was some sort of a roadmap or a “grand vision”, with a few business decisions attached to it. And looking back now, I realize that I was wrong all along.UX Strategy isn’t a goal; it’s a journey…