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AI is no longer a futuristic concept. It is the indispensable co-pilot for the modern social media managers. In fact, recent industry surveys show that most marketing teams now use at least one AI tool in their daily workflow.  In this article, we’ll share how AI supports both content creation and management, helping teams move faster, personalize more and boost performance. Increase your reach and ROI through smarter automation. How exactly is AI being used for content creation? AI sits at the heart of AI content generation. Gone are the days when social teams spent hours brainstorming captions, creating…

Broadcast packages are flexible and powerful templates for video creators. With them, you’ll find intros, titles, lower thirds, transitions, and more – all in one place! They help you maintain a consistent look and feel across each video you produce. Plus, they help save you time. Why? Because you won’t have to jump from template to template to find all the video effects you need. Broadcast packages by improving the style and design of your videos. In moments, you can install and apply cinema (or TV) grade graphics to your own video work. And you don’t have to be a…

These 10 fan-out types are loosely organized as a journey. What is the searcher trying to achieve, and what are the steps they might take along that journey toward an eventual action? Let’s dive into each one and look at some examples. As we move toward this hybrid world, it can help to move away from traditional search queries and towards questions (or, in LLM lingo, “prompts”). So, all of the following examples are based on the question: “What are the best wireless mice for gamers?” 1. Semantic fan-out In an AI/LLM world, there are many ways to say roughly…

As 2025 comes to a close, one thing is clear: influencer marketing didn’t just evolve, it matured. This year marked a turning point where the industry moved beyond experimentation and hype into a more intentional, data-driven and relationship-focused era. Brands became more selective, creators became more empowered and audiences became more discerning than ever before. Here’s a look back at the defining themes that shaped influencer marketing in 2025 and the lessons worth carrying forward. Authenticity Became the Baseline, Not the Bonus In 2025, authenticity stopped being a buzzword and became the cost of entry. Audiences gravitated toward creators who…

Content that stays current stays visible. Your content’s publish date can be a competitive advantage or a liability. Fresh content or content freshness simply means how new or recently updated a page is. Keeping your content up to date tells Google and AI assistants that your information is current, helpful, and reliable, which helps you keep good rankings and earn more mentions.As search engines and AI assistants continue to prioritize recent information, regularly updating your content has become one of the easiest and most effective ways to stay visible and competitive.In this article, you’ll learn why fresh content matters for rankings…

Turn scattered user research into AI-powered personas that give anyone consolidated multi-perspective feedback from a single question.In my previous article, I explored how AI can help us create functional personas more efficiently. We looked at building personas that focus on what users are trying to accomplish rather than demographic profiles that look good on posters but rarely change design decisions.But creating personas is only half the battle. The bigger challenge is getting those insights into the hands of people who need them, at the moment they need them.Every day, people across your organization make decisions that affect user experience. Product…

Filtered or suppressed listingYour listing disappears entirely from Maps for your top keywords, or appears only some of the time, creating a pattern of inconsistent visibility. This often indicates that Google’s local filter is impacting your listing, possibly due to duplicate listings or a competitor that is too close to your listing. Check for conflicting listings at the same or a nearby address, within 200 ft of your business listing pin. If you see a “Swiss cheese” pattern on a ranking report, where you are ranking for some pins but completely missing from the rankings for other pins, check whether a nearby…

I’ve talked a lot lately about the importance of content marketing. After all, besides straight-up advertising, this is one of the most effective ways to build leads and increase sales. However, an important part of content marketing is the creation of the content you plan to post. Whether that’s a short TikTok video, an extensive tutorial, or a blog post, everything requires individual attention to perfect. Content writing is arguably one of the more important aspects of marketing your goods and services on the Internet. There are a few reasons for this, including the fact that your website content is…

Your guide to turning PR mailers into real influence — not forgotten flatlays. Why PR Alone Isn’t Enough Anymore The PR box used to be the holy grail of brand awareness. Today? Creators receive dozens a week. Unless there’s clear value and intent behind your gifting strategy, your product becomes just another “thank you so much!” clip buried between hauls. Creators want to post meaningful content, but they need direction, context, and a reason to prioritize your brand over the hundreds of others in their inbox. Below are actionable, algorithm-friendly ways to turn PR into content that actually moves the…

People are using ChatGPT, Google, and other AI platforms to research products, compare solutions, and find recommendations.If your brand doesn’t show up in those AI-generated answers, you’re invisible to a massive audience actively looking for what you offer. And the worst part? You probably don’t even know it’s happening.This guide shows you exactly how to check if your brand appears in AI search results, how to spot outdated or incorrect information, and which tools can help you monitor your visibility.How Do I See If My Brand Shows Up in AI Search Results?You can see if your brand shows up in…