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The online education market is growing at a rapid pace, with expectations to surpass 1 billion users over the next five years. However, while this growth indicates tons of potential for schools and platforms looking to enter the digital landscape, it also reveals a potential challenge. As in any industry, an uptick in demand automatically means working against more competition. To position and grow your school or educational platform, you need effective digital marketing tactics that yield proven results. One method of developing a successful and scalable marketing tactic is, of course, to take inspiration from businesses whose structure aligns…

Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in ChatGPT, AI Mode, and AI Overviews.Let’s get into it.YouTube mentions show the strongest correlation with AI visibility (~0.737), outperforming every other factor across ChatGPT, AI Mode, and AI Overviews.YouTube mentions correlate slightly more strongly than YouTube mention impressions across all platforms (~0.737 vs ~0.717).Branded web mentions still correlate highly with AI visibility (0.66–0.71).ChatGPT shows weaker correlations with classic authority metrics—like branded search volume (0.352) and DR (0.266).There is almost no relationship between content volume—number…

By Sean Tinney November 18, 2025 You’ve already created the content. Your blog posts contain insights, strategies, and information your audience values. The question isn’t whether to share that content with your email list—it’s how to do it without rewriting everything from scratch. Your blog content represents hours of research, writing, and editing. Why let it reach only the portion of your audience who happens to find it through search or social media? Email subscribers are YOUR audience. You control when they see your message, unlike social platforms where algorithms decide what gets shown. When you repurpose blog content for…

When the clock strikes midnight on New Year’s Eve, a psychological shift happens. The holiday stress begins to fade, replaced by a sudden, collective desire for change. People resolve to be healthier, happier, and more balanced. For many, this introspection leads to the realization that they can’t do it alone—they need professional support. For private practice owners and clinic directors, January is the most critical window of the year. It isn’t just about filling slots in a calendar; it’s about making sure that the people who are actively looking for help can actually find you. However, marketing mental health…

TikTok has rewritten the rules of affiliate marketing, turning short-form video into one of the most powerful conversion engines in digital commerce. As TikTok Shop accelerates globally and creators generate unprecedented product demand, many brands and creators are asking the same questions: How does TikTok’s affiliate system actually work? Which affiliate programs deliver the strongest earning potential today? The rise of shoppable videos, creator-led sampling, boosted commissions, and real-time product velocity has created a new pattern in social commerce — one where creators earn without external links and brands gain transparent, performance-driven sales attribution.At the same time, external affiliate networks…

AI SEO tools can save hours on research, content, and reporting—but not every tool delivers on its promises. After testing dozens firsthand, I narrowed it down to eight tools that actually perform, helping you:  Track and grow visibility in AI-generated search results Plan and optimize content faster Automate technical, content, and PR workflowsEach recommendation below includes real test notes, feature highlights, and accuracy insights—so you know what data you can trust and where to stay cautious. How to Choose the Right AI SEO ToolAI SEO now spans everything from visibility tracking and AI-cited mentions to automated keyword clustering and technical site audits.…

Heavy fonts are essential typefaces for any designer wanting to make an immediate impact. Characterized by their thick strokes and pronounced presence, they have the visual strength to command attention. They’re perfect for when your design needs to speak loudly and clearly. They are more than just attention-grabbing—they shape how a viewer interprets your message. Whether it’s the confidence of a bold headline or the urgency of a promotional ad, heavy fonts can amplify your design’s voice. Categorized into serif, slab serif, sans-serif, and display, we share a curated collection of the best free heavy and ultra-bold fonts currently available.…

TikTok has rapidly evolved from a short-form entertainment app into one of Singapore’s most powerful e-commerce engines. As social commerce grows, live shopping has become the centrepiece of this transformation by blending entertainment, product education, and instant purchasing into a single, frictionless experience. And at the heart of this shift is TikTok Live, supported strongly by the explosive rise of live streaming influencer marketing in Singapore. Today, TikTok Live isn’t just an add-on channel. It has become a growth driver for brands, SMEs, and creators who want to build trust, shorten the purchase journey, and tap into a rapidly expanding…

We’ve got exciting news! eBook versions of “Accessible UX Research,” a new Smashing Book by Michele A. Williams, are now available for download! Which means soon the book will go to the printer. Order the eBook for instant download now or reserve your print copy at the presale price.Smashing Library expands again! We’re so happy to announce our newest book, Accessible UX Research, is now available for download in eBook formats. Michele A. Williams takes us for a deep dive into the real world of UX testing, and provides a road map for including users with different abilities and needs…

Netflix intends to purchase Warner Bros. for $72 billion. The deal would give the world’s largest streamer ownership of a 102-year-old archive including Hollywood’s most legendary film and television IP—from Casablanca to The Color Purple. The monumental sale arrives at a time of extreme economic headwinds and unprecedented job losses in the entertainment industry.This isn’t just a historic transaction. It powers a broader global trend toward massive consolidation in media. But beneath the headlines is a more urgent question: What does the world’s most powerful streamer combined with the most storied studio mean for Black creatives, Black culture, and Black economic…