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Sustainability in influencer marketing is no longer a side conversation for brands. Instead, it has become a defining factor in how consumers evaluate authenticity, trust, and long-term value. As 2026 approaches, influencer strategies that ignore sustainability risk falling behind both audience expectations and regulatory standards. At the same time, creators are becoming more selective. Many now avoid partnerships that lack transparency or measurable impact. As a result, brands must rethink sustainability in influencer marketing not as a message, but as an operating principle built into campaign strategy. This shift is reshaping how influencer campaigns are planned, executed, and measured across…
What even is SEO? Back (5+ years ago), when I was working as a consultant, most of our clients had SEO teams that were responsible for their sites’ Google Analytics installations. Why is that? Google Analytics is not a search engine. It could easily be the purview of the UX team, or the Paid Search team, or engineering/tech/product, etc. At least part of the reason for this common delegation is that SEOs have carved out a niche as being generalist technical marketing problem solvers. I recently heard Pierre Far describe SEOs as de facto website product owners. And, while I like that…
In this article, pioneering author and web designer Andy Clarke shows his techniques for creating Toon Text titles using modern CSS and SVG.After finishing a project that required me to learn everything I could about CSS and SVG animations, I started writing this series about Smashing Animations and “How Classic Cartoons Inspire Modern CSS.” To round off this year, I want to show you how to use modern CSS to create that element that makes Toon Titles so impactful: their typography.Title Artwork DesignIn the silent era of the 1920s and early ’30s, the typography of a film’s title card created…
Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad placements — addressing ongoing confusion among advertisers testing AI Max and mixed match-type setups. Why we care. As ads expand into AI-powered placements, advertisers need to understand which keywords are eligible to serve — and when — to avoid unintentionally blocking reach or misreading performance. Back in May. Responding to questions from Marketing Director Yoav Eitani, Marvin confirmed that an ad can serve either above or below an AI Overview or within the AI Overview — but not both in…
The world of social media marketing is at a tipping point. For years, businesses have poured growing budgets into paid social media to counteract dwindling organic reach. But as ad costs climb and user skepticism toward sponsored content grows, a reliance on paid social is becoming an unsustainable strategy. The question for forward-thinking brands is no longer if they should invest in organic, but how they can win with it. I’ve been helping businesses navigate this shift for over a decade after writing one of the first books on social media marketing strategy, Maximize Your Social, and here’s what I know: organic social media…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
The dream of building a perfect home often comes with the vision of total, uncompromised personalization. But when you hear the term “custom home,” what does that really mean? Is it just picking out countertops, or is it designing the flow of every room from the ground up? The truth is, the level of customization in a custom home is entirely up to you and your budget—it can range from highly personalized to absolutely bespoke. Many builders offer options that fall into a spectrum of home building: production homes (fully pre-designed), semi-custom homes (some choices within a set plan),…
The world of influencer marketing keeps evolving fast. As we head into 2026, some of the changes we’ve seen already are starting to solidify into long-term shifts. Brands, creators, and marketers who adapt now stand to benefit — and those who keep doing things the “old way” might get left behind. Bigger Budgets and Bigger Stakes Influencer marketing is no longer a niche tactic — it’s becoming central to many brands’ marketing strategies. According to recent industry forecasts, global ad spend on influencer/creator marketing is expected to keep rising significantly in 2026. More brands plan to increase their influencer budgets:…
When you facilitate HTTPS on your website, it provides a ranking boost. However, do not expect once you have installed an HTTPS on your website it will instantly speed up your SERP rankings. There are several other things one needs to do apart from having an HTTPS certificate installed- One needs to have quality links on the website Have creative social media tags Perform regular site audits Create quality and creative content Keep updating innovative content on the website Perform consistent on-page optimization Taking care of any duplicate form of content Reducing crawl errors Another important point to note is…