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Anheuser-Busch has revealed its plans for Super Bowl 2026, with the largest U.S. brewer planning to feature three of its flagship brands during the Big Game.Super Bowl LX, airing Feb. 8, will be the launchpad for new creative featuring Budweiser, Bud Light, and Michelob Ultra. With 2.5 minutes of commercials during the broadcast, Anheuser-Busch will be the Big Game’s biggest advertiser across all categories. The brewer has been the official beer sponsor of the NFL for more than 20 years; however, the company’s alcohol exclusivity for the Super Bowl ended in 2022.“We’re now in a one-of-a-kind year for sports and…
Shopify is a cloud-based e-commerce platform that lets you build and manage an online store without coding knowledge. You get everything in one place: store design, payment processing, inventory tracking, and shipping tools. Whether you’re selling your first product or managing thousands of items, it all works from a single dashboard. The platform handles the technical complexity for you. Security, hosting, updates. So you can focus on your products and customers. Unlike building a website yourself, Shopify provides pre-built solutions for common e-commerce challenges. No configuring payment gateways manually or writing code for checkout pages. As someone who has advised…
Affiliate marketing is powerful, but managing affiliates manually can overwhelm small teams. Enter automated affiliate marketing: the smarter way to run programs without adding excessive busywork for your team. What Is Automated Affiliate Marketing? Automated affiliate marketing uses software to handle repetitive tasks: tracking clicks, processing commissions, sending updates, and even recruiting affiliates. Benefits for Lean Teams Time Savings – Automation replaces spreadsheets and late-night payouts. Reduced Errors – Automated affiliate commission tracking ensures accuracy. Easier Reporting – Real-time dashboards mean no waiting on monthly summaries. Top Automated Affiliate Software Options Affiliate tracking software with built-in automation SaaS referral software for startups AI…
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Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers! Source link
You’ve been there. It’s 11:30 PM, you promised yourself you would go to sleep an hour ago, but you are currently paralyzed by a video of a stranger power-washing a 20-year-old deck. You watch the grey, weathered wood instantly turn back into a warm, honey-gold color as the sprayer moves across it. It is incredibly satisfying. You watch the whole thing, and then you watch the next one. Social media has evolved. While it used to be dominated by polished, filter-heavy influencers living perfect lives, the algorithm has shifted. Today, audiences are craving process, transformation, and grit. They want…
How much should brands really expect to pay for Instagram influencers in 2026, and why do rates vary so widely between creators who look similar on the surface?As influencer marketing matures, brands are no longer satisfied with rough guesses or outdated rules of thumb. They want clear benchmarks, realistic pricing expectations, and a better understanding of what drives cost.Instagram continues to play a central role in influencer marketing performance. Recent survey data shows that 32% of marketers report their strongest influencer marketing returns coming from Instagram.A similar share also identifies it as the most straightforward platform for managing creator partnerships,…
Most developers spend their days fixing bugs, shipping features, and jumping into the next sprint without even thinking about it. After a while, you begin to ask yourself, “Is this still what I want to be doing?” This article looks at how you can move into a new direction in your career without starting from scratch, and how the skills you already use, like problem-solving, communication, and empathy, can open new doors.Has work felt “different” to you? You show up, do your work, fix what needs fixing, and get the job done, but the excitement isn’t quite the same anymore.…
On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony’s career journey is a full-circle story: from starting in a law firm mailroom to running his own company with views over Philadelphia. His experiences demonstrate how hard work, learning from mistakes, and perseverance can shape a successful career. Learning from Client Missteps Anthony shares one of his first “F-ups” with clients who forwarded him countless emails promising quick wins. While some were scams, others were legitimate opportunities misaligned with the client’s strategy. At one point, Anthony let a client pursue an SEO agency…
Influence today isn’t about shouting the loudest or chasing every trend. It’s about presence, perspective, and knowing how to connect. In Singapore’s fast-moving digital scene, a growing group of male creators are doing exactly that: building influence through consistency, creativity, and a point of view that feels real. These guys aren’t just filling feeds. They’re shaping conversations around style, fitness, entrepreneurship, travel, and modern masculinity, often balancing ambition with authenticity. Some educate, some entertain, others quietly motivate; but all of them know how to turn everyday moments into content people actually care about. From established names to rising voices making…